CloroxPro's Latest Clean Index Report Reveals Increased Call for Eco-Conscious Solutions

Rhea-AI Summary

CloroxPro has released its 2024 Clean Index report, based on a survey of over 1,500 cleaning professionals and consumers. The report reveals significant trends in the cleaning industry: two-thirds of cleaning professionals reported their facilities are using eco-conscious cleaners, with 60% having set goals to increase their usage.

The study highlighted concerning workforce challenges, with 50% of cleaning professionals experiencing burnout in the past year, and nearly half reporting increased burnout levels over two years. A key issue is insufficient training, with 60% of professionals lacking confidence in their cleaning outcomes due to inadequate training programs.

Consumer insights show that 79% of consumers consider it important for businesses to provide disinfecting wipes, while over half remain concerned about germ exposure at work. The survey was conducted in September 2024, sampling 1,000 consumers and 511 cleaning industry professionals across Education, Government, and Healthcare settings.

Positive

• Two-thirds of facilities are adopting eco-conscious cleaning solutions
• 60% of facilities have set goals to increase eco-conscious product usage
• 79% of consumers value businesses providing disinfecting wipes

Negative

• 50% of cleaning professionals experienced burnout in the last year
• 60% of professionals lack confidence in their cleaning outcomes due to insufficient training
• Increasing burnout levels reported by nearly half of staff over past two years

In its third annual industry survey, CloroxPro learns that eco-conscious product adoption is at an all-time high and spotlights the ongoing challenges of cleaning professionals

OAKLAND, Calif., Jan. 14, 2025 /PRNewswire/ -- CloroxPro released its 2024 Clean Index report, detailing the perceptions, needs and challenges of more than 1,500 cleaning professionals and consumers from the past year. The findings highlight increasing adoption of eco-conscious cleaners, as well as ongoing burnout faced by staff as a result of constrained resources.

Responses from the study show that eco-conscious cleaner adoption is becoming widespread: two in three cleaning professionals stated that their facility is using such solutions and 60% reported that their facility has set a business goal to use more eco-conscious products.

This year's study also reinforced that burnout is a big challenge faced by cleaning professionals. Fifty percent of cleaning professionals indicated that they experienced burnout within the last year, with almost half of all respondents saying their level has increased in the last two years. Cleaning professionals highlighted a lack of training as a key factor to burnout – less training can lead to less employee knowledge about cleaning protocols and efficiency as well as lower employee confidence in cleaning outcomes. In fact, 60% of cleaning professionals do not feel confident that the areas they manage are properly cleaned and disinfected due to lack of training programs.

The Clean Index survey also found that more than half of consumers continue to be concerned about germ exposure at work, with 79% of consumers noting that it is important for businesses to provide disinfecting wipes. In light of this finding, access to ready-to-use (RTU) products can provide a more efficient solution for regular cleaning and disinfection of high-traffic areas and frequently touched surfaces.

"As industry leaders, CloroxPro champions creating a cleaner and healthier world, and we understand the importance of doing so in a way that helps cleaning professionals overcome their challenges," said Kyra Caskey, Senior Director of Marketing at CloroxPro. "As we reflect on the cleaning industry's evolving demands and priorities over the past year, we are proud that the 2024 launch of Clorox EcoClean Disinfecting Wipes, our ongoing Healthy Clean education program, and our portfolio of many ready-to-use cleaning products will help support cleaning professionals meet the challenges they face. We will continue to develop innovative products and solutions to meet the evolving needs of cleaning professionals."

View the complete 2024 Clean Index report here, and please visit CloroxPro.com for additional information.

Methodology
Data for this report was collected in a September 2024 online survey of 1,000 consumers, a nationally representative U.S. General Population based on age, gender, region, race/ethnicity and income, and 511 cleaning industry professionals defined as frontline workers, decision makers, building service contractors and infection preventionists who work in Education, Government or Healthcare settings.

About CloroxPro
Building on a century-long legacy in cleaning and disinfecting, CloroxPro (NYSE: CLX) offers some of the industry's most recognized and trusted brand names for commercial cleaning, including its Clorox Healthcare products for healthcare facilities. From comprehensive surface disinfection to advanced technologies, CloroxPro is committed to meeting the demands of industry professionals and commercial facilities such as offices, schools, athletic facilities and hospitals. For more information, visit www.CloroxPro.com and follow us on LinkedIn.

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About The Clorox Company
The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol® as well as international brands such as Clorinda®, Chux® and Poett®. Headquartered in Oakland, California, since 1913, Clorox was one of the first in the U.S. to integrate ESG into its business reporting. In 2024 the company was ranked No. 1 on Barron's 100 Most Sustainable Companies list for the second consecutive year. Visit thecloroxcompany.com to learn more.

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SOURCE CloroxPro

FAQ

What are the key findings of CloroxPro's 2024 Clean Index report?

The report reveals that two-thirds of facilities use eco-conscious cleaners, 50% of cleaning professionals experienced burnout, and 79% of consumers want businesses to provide disinfecting wipes.

How many cleaning professionals reported burnout in CloroxPro's 2024 survey?

According to the survey, 50% of cleaning professionals experienced burnout within the last year, with nearly half reporting increased burnout levels over the past two years.

What percentage of facilities are using eco-conscious cleaning solutions according to CloroxPro's 2024 report?

Two-thirds of cleaning professionals reported their facilities are using eco-conscious cleaning solutions, with 60% having set goals to increase usage.

How many consumers value businesses providing disinfecting wipes according to CloroxPro's 2024 survey?

79% of consumers noted that it is important for businesses to provide disinfecting wipes.

What is the scope of CloroxPro's 2024 Clean Index survey?

The survey included 1,000 consumers and 511 cleaning industry professionals from Education, Government, and Healthcare settings, conducted in September 2024.