Innovative Eyewear, Inc. Announces Retail Partnership with SmartBuyGlasses for Reebok Smart Eyewear

Rhea-AI Summary

Innovative Eyewear (NASDAQ: LUCY) announced a retail partnership with SmartBuyGlasses to offer Reebok smart eyewear with prescription options and global shipping, effective Dec. 1, 2025. The agreement makes Reebok smart frames available across SmartBuyGlasses' localized websites, enabling customers to order custom lenses and receive fast delivery worldwide.

The move is described as expanding global reach and aligning smart eyewear with ecommerce for improved accessibility and customer experience.

Insights

Retail Partnership Analyst

Distributor partnership expands global retail availability of Reebok smart eyewear via prescription-capable ecommerce.

Innovative Eyewear gains broader online distribution through SmartBuyGlasses' localized websites and global shipping. This arrangement places Reebok smart frames into an established prescription-enabled channel, making custom lenses and fast delivery available to more customers.

Key dependencies include effective inventory fulfillment, pricing alignment for prescription lenses, and clear product presentation to overcome shopper unfamiliarity with smart eyewear. Execution risks center on returns, prescription processing accuracy, and conversion rates for a novel product category.

Watch for changes in product availability, regional rollout notes, and any shipping or prescription service metrics over the next 3–6 months. Also monitor customer reviews and return rates as early indicators of fit, optics, and tech acceptance.

MIAMI, Dec. 1, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the developer & manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce that it has partnered with SmartBuyGlasses, a global online eyewear provider, to provide its Reebok smart eyewear to its customers.

SmartBuyGlasses operates a global network of localized websites and is one of the largest independent sellers of prescription, standard, and designer eyewear.

Through the partnership, SmartBuyGlasses is offering Innovative Eyewear's smart eyewear with prescription options and global shipping, providing fast delivery of frames with custom lenses across its markets.

Harrison Gross, CEO of Innovative Eyewear said, "Going live with Reebok® Smart Eyewear on SmartBuyGlasses meaningfully expands our global reach, while keeping the customer experience familiar: great-looking eyewear that happens to be smart. There is a natural alignment of smart eyewear with ecommerce – both bring transformative approaches to user needs and experiences. For the optical customer I see a fantastic synergy between our products and SmartBuyGlasses' mission to make the eyewear buying experience more accessible and affordable. We look forward to partnering with them to bring an exciting new generation of smart frames to their customers worldwide."

"Smart eyewear is still a new space for many shoppers, so having a brand like Reebok to enter the category adds a lot of confidence for customers. The designs are familiar, the fit is solid, and the tech is practical. We're pleased to make these frames available with prescription options across our key markets," said Taisia Ivagina, Merchandising Team Leader at SmartBuyGlasses.

About SmartBuyGlasses

SmartBuyGlasses is one of the world's largest designer-eyewear ecommerce companies, with a presence across Asia Pacific, Europe, Africa, and the Americas. With more than 15 years of experience in the industry, the eyewear e-retailer has taken a leadership position in more than 30 countries worldwide and offers an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. Its mission: To help people see and be healthy, regardless of their budget — achieved through an integrated supply chain, close relationships with some of the world's leading eyewear distributors, technological innovation, in-house opticians, and careful consideration of customers' needs. To learn more please visit https://www.smartbuyglasses.com/.

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com

 

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SOURCE Innovative Eyewear, Inc.

FAQ

What did Innovative Eyewear (LUCY) announce on Dec. 1, 2025 about SmartBuyGlasses?

Innovative Eyewear announced a partnership to sell Reebok smart eyewear with prescription options and global shipping via SmartBuyGlasses.

How will the SmartBuyGlasses partnership affect availability of Reebok smart eyewear for LUCY customers?

The partnership will make Reebok smart frames available across SmartBuyGlasses' localized websites with custom lenses and fast delivery.

Does the SmartBuyGlasses deal include prescription lenses for LUCY's Reebok eyewear?

Yes. SmartBuyGlasses will offer Reebok smart eyewear with prescription options and custom lenses.

Which markets will carry Reebok smart eyewear from Innovative Eyewear on SmartBuyGlasses?

SmartBuyGlasses will list the Reebok smart eyewear across its global network of localized websites, covering its key markets worldwide.

What reasons did LUCY give for partnering with SmartBuyGlasses for Reebok smart eyewear?

LUCY said the partnership meaningfully expands global reach and pairs smart eyewear with ecommerce to improve accessibility and the customer experience.