KINGSFORD® AND JASON KELCE INTRODUCE THE MUST-HAVE FRAGRANCE FOR FALL: SLOW BURN
Kingsford (CLX) and football legend Jason Kelce launched Slow Burn, a limited-edition charcoal-inspired fragrance capturing Kingsford's wood-fired aroma.
The fragrance features notes described as charred hardwood, fire ember, saw dust, carbon clove and powder smolder. Slow Burn will be sold exclusively at www.kingsford.com starting Nov 3, 2025 at Noon ET for $30.62. Kingsford positions the product as a gourmand-smoke fine fragrance aimed at grillers and fragrance enthusiasts and frames the release as a celebration of grilling memories and togetherness.
Kingsford (CLX) e la leggenda del football Jason Kelce hanno lanciato Slow Burn, una fragranza in edizione limitata ispirata al carbone che cattura l'aroma della legna bruciata di Kingsford.
La fragranza presenta note descritte come legno duro carbonizzato, brace ardente, segatura, chiodo di garofano carbonizzato e polvere fumante. Slow Burn sarà venduta esclusivamente su www.kingsford.com a partire dal 3 novembre 2025 a mezzogiorno ET per $30.62. Kingsford propone il prodotto come una fragranza gourmand-smoke rivolta a grillers e appassionati di profumi e presenta il rilascio come una celebrazione dei ricordi della grigliata e della convivialità.
Kingsford (CLX) y la leyenda del fútbol Jason Kelce lanzaron Slow Burn, una fragancia de edición limitada inspirada en el carbón que captura el aroma a leña quemada de Kingsford.
La fragancia presenta notas descritas como madera dura carbonizada, brasa, serrín, clavo de carbón y ceniza que humea. Slow Burn se venderá exclusivamente en www.kingsford.com a partir del 3 de noviembre de 2025, al mediodía ET por $30.62. Kingsford posiciona el producto como una fragancia gourmet-smoke dirigida a parrilleros y entusiastas de las fragancias y enmarca el lanzamiento como una celebración de los recuerdos de la barbacoa y la convivencia.
Kingsford (CLX)와 축구 전설 Jason Kelce가 한정판 향수 Slow Burn를 선보였습니다. 목탄에서 영감을 받은 향으로 Kingsford의 장작 피운 향을 담아낸 프래그런스입니다.
향은 탄화된 경목, 불꽃의 불씨, 톱밥, 탄소 정향, 그리고 재로 잔향이 남는 노트로 묘사됩니다. Slow Burn은 www.kingsford.com에서 독점 판매되며 2025년 11월 3일 동부 표준시 정오에 시작되어 $30.62에 판매됩니다. Kingsford는 이 제품을 그릴러와 향수 애호가를 겨냥한 고급스러운 맛과 연기 향의 프래그런스로 포지셔닝하고 출시를 그릴로 만든 추억과 함께하는 축하의 자리로 소개합니다.
Kingsford (CLX) et la légende du football Jason Kelce ont lancé Slow Burn, une fragrance en édition limitée inspirée du charbon capturant l'arôme du bois brûlé de Kingsford.
La fragrance présente des notes décrites comme bois dur carbonisé, braise, sciure, clou de girofle au carbone et poudre fumante. Slow Burn sera vendue exclusivement sur www.kingsford.com à partir du 3 novembre 2025, à midi heure de l'Est pour $30.62. Kingsford présente ce produit comme une fragrance fine gourmande-fumée destinée aux grillers et aux passionnés de parfums et présente le lancement comme une célébration des souvenirs de grillades et de l'esprit de convivialité.
Kingsford (CLX) und der Football-Legende Jason Kelce haben Slow Burn lanciert, einen limitierten Duft, der vom Holzkohleanteil inspiriert ist und Kingsfords rauchiges Holz-Aroma einfängt.
Der Duft weist Noten auf, die beschrieben werden als verkohltes Hartholz, Feuerglut, Sägemehl, Kohlenpfeffer und pulvriger Glut. Slow Burn wird exklusiv unter www.kingsford.com ab 3. November 2025, um 12:00 Uhr ET für $30.62 verkauft. Kingsford positioniert das Produkt als Gourmand-Smoke-Feinfragrance, die sich an Griller und Parfüm-Enthusiasten richtet und den Release als Feier der Grill-Erinnerungen und des Beisammenseins rahmt.
Kingsford (CLX) وأسطورة كرة القدم جايسون كيلسي أطلقا Slow Burn، عطر محدود الإصدار مستوحى من الفحم يلتقط عبير حطب الخشب المشوي من كينغسفورد.
العطر يتميز بنوتات توصف بأنها خشب صلب مُدخّن، جمر النار، نشارة الخشب، فلفل القرنفل الكربوني، ورماد يتصاعد دخانه. Slow Burn سيُباع حصريًا على www.kingsford.com بدءًا من 3 نوفمبر 2025 عند الظهر بتوقيت شرق الولايات المتحدة وبسعر $30.62. تضع كينغسفورد المنتج كعطر فاخر حلو-دخان موجه للطبّاخين الهواة ومحبي العطور وتقدم الإطلاق كاحتفال بذكريات الشواء وروح اللقاء.
Kingsford (CLX) 与橄榄球传奇人物杰森·凯尔斯合作推出 Slow Burn，受限量版炭火灵感的香水，捕捉 Kingsford 的木炭木香。
该香水的香调描述为焦木、火星、锯末、碳化小荳以及带烟的粉末。Slow Burn 将于 www.kingsford.com 独家发售，起始日期为 2025 年 11 月 3 日美国东部时间中午，价格为 $30.62。Kingsford 将该产品定位为面向烧烤爱好者和香水爱好者的美食烟熏香调的高端香氛，并将发行视为对烧烤记忆和团聚的庆典。
- Celebrity partnership with Jason Kelce to boost brand visibility
- Exclusive launch date: Nov 3, 2025 at Noon ET
- Price point disclosed at $30.62 for limited-edition fragrance
- None.
Insights
Kingsford launches a novelty fragrance tying brand nostalgia to direct retail sales starting
As a brand-extension play, Kingsford converts its signature sensory asset—the charcoal aroma—into a consumer packaged good. The company names a high-profile partner, Jason Kelce, prices the item at
The main dependencies and risks include demand elasticity for a novelty fragrance, the effectiveness of the direct-sell channel, and inventory pacing across the limited run. The two most concrete, monitorable items are initial sell-through and online conversion on launch day and whether Kingsford repeats or expands distribution after the limited launch; both should be visible within the first 7–30 days after
Finally, a Fragrance that Captures the Alluring Aroma of Charcoal
"Charcoal has a very distinct smell and characteristic aroma that instantly flashes me back to backyard barbecues with my family, sporting events, and memories centered around sports and kinship," said Kelce. "When Kingsford approached me with this idea, I thought right away this could be really cool. Smell is something that is so visceral at times, and the right scent strikes a chord when it hits your nose, Slow Burn by Kingsford strikes that note. It's guaranteed to make you feel nostalgia, barbecue, and connect you to the memories about what's important in life, and you'll smell damn good doing it!"
Slow Burn is no novelty; it's a gourmand-smoke fine fragrance designed for the discerning grill master and meticulously crafted to reflect Kingsford's expertise in elevating simple moments into unforgettable ones. Built around the inimitable wood-fired aroma that only Kingsford charcoal can provide, the scent captures the essence of grilling in a smoky and rich, unforgettable whiff that appeals to both grillers and fine fragrance enthusiasts alike.
Fragrance notes include charred hardwood, fire ember, saw dust, carbon clove and powder smolder to bottle that iconic smoky scent.
Where to Get It
Starting Monday, November 3 at Noon E.T., Slow Burn will be available for
"Kingsford has spent over a century perfecting the art of charcoal grilling, so who better to create the first-ever charcoal-inspired fragrance?" said Mitchell O'Furey, Head of Marketing at Kingsford. "With Slow Burn, we've captured the backyard experience of grilling in a fragrance that's not only bold, fun, and quintessentially Kingsford but stokes that neighbor envy with the smoky smell. Whether you're firing up the grill or heading out for a night on the town, this fragrance is all about savoring life's most flavorful moments."
For more information about Slow Burn or Kingsford's full lineup of grilling products, visit www.kingsford.com or follow the brand on social media.
About Kingsford
An American-made company founded over 100 years ago to make better use of wood waste, Kingsford remains America's favorite charcoal based on IRI unit sales data. Over a century later, it's still made in the
About The Clorox Company
The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol® as well as international brands such as Clorinda®, Chux® and Poett®. Headquartered in
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SOURCE Kingsford Charcoal
FAQ
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