Clorox Expands Partnership with Realize the Dream to Mobilize Employee Volunteer Service Globally

Rhea-AI Summary

Clorox (NYSE: CLX) expanded its multi-year partnership with Realize the Dream, launching the Every Hour Counts initiative to mobilize employees globally and support Realize the Dream's goal of 100 million volunteer hours by 2029. Clorox pledged 300,000 employee volunteer hours and will build on a 2025 brand partnership that donated 2 million Clorox Disinfecting Wipes and delivered a free K–6 curriculum for schools and families. The program aligns with Dr. Martin Luther King Jr.'s legacy and aims to engage teammates in hands-on service supporting schools, families, inclusion, and community health.

Positive

• Pledged 300,000 employee volunteer hours toward service goals
• Supports a national target of 100 million volunteer hours by 2029
• Built on prior 2 million Clorox Disinfecting Wipes donation to schools
• Includes deployment of a free K–6 curriculum for teachers and parents

Negative

• None.

News Market Reaction

-1.12%

1 alert

-1.12% News Effect

On the day this news was published, CLX declined 1.12%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Volunteer hours pledge: 300,000 hours Service hours goal: 100 million hours Target year: 2029 +4 more

7 metrics

Volunteer hours pledge 300,000 hours Employee volunteer commitment under Every Hour Counts initiative

Service hours goal 100 million hours Realize the Dream target by 2029

Target year 2029 Goal timing aligned with Dr. King’s 100th birthday

Disinfecting wipes donation 2 million wipes Clorox Disinfecting Wipes donated to schools and communities in U.S.

Christmas Coal bag size 4 lb Kingsford Original Charcoal limited-edition bag

Giveaway winners 75 winners Kingsford Christmas Coal Instagram giveaway

Community investment $355,000 Kingsford Preserve the Pit investments since 2021

Market Reality Check

Price: $112.87 Vol: Volume 1,952,306 vs 20-da...

normal vol

$112.87 Last Close

Volume Volume 1,952,306 vs 20-day average 2,403,060 (relative volume 0.81). normal

Technical Price 111.23 trading below 200-day MA at 121.08, and 32.27% under 52-week high.

Peers on Argus

CLX slipped 0.16% while peers were mixed: CHD +1.11%, KMB +1.41%, CL +0.13%, HIM...

CLX slipped 0.16% while peers were mixed: CHD +1.11%, KMB +1.41%, CL +0.13%, HIMS -1.11%, EL -0.73%, indicating a stock-specific move.

Historical Context

5 past events · Latest: Jan 13 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 13	Earnings webcast notice	Neutral	+2.3%	Scheduled Q2 FY26 results release and analyst webcast with leadership.
Jan 13	Product launch	Neutral	+1.8%	Launch of Clorox™ PURE™ Allergen Neutralizer line at major retailers.
Dec 11	Promotional campaign	Neutral	+0.3%	Kingsford Christmas Coal limited-edition charcoal and social giveaway.
Dec 02	Marketing campaign	Neutral	-0.5%	Glad campaign with Oscar the Grouch promoting trash bag performance.
Nov 20	Conference appearance	Neutral	+1.7%	CFO fireside chat at Morgan Stanley Global Consumer & Retail Conference.

Pattern Detected

Recent CLX news—webcasts, product launches and campaigns—has typically seen modest, mostly positive single-day moves, suggesting incremental rather than transformational reactions to announcements.

Recent Company History

Over the last few months, CLX has issued a series of informational and marketing updates. An earnings webcast announcement on Feb 3, 2026 timing saw a 2.34% move, while a new Clorox™ PURE™ product launch moved shares 1.76%. Brand campaigns for Kingsford and Glad in late 2025 produced small reactions between about -0.49% and 0.30%. A Morgan Stanley conference appearance linked to a 1.67% gain. Compared with these, today’s partnership news fits a pattern of strategic but non-financial catalysts.

Market Pulse Summary

This announcement centers on a multi-year partnership expansion with Realize the Dream, including a ...

Analysis

This announcement centers on a multi-year partnership expansion with Realize the Dream, including a pledge of 300,000 employee volunteer hours toward a 100 million-hour goal by 2029. It extends prior donations, such as 2 million disinfecting wipes and educational resources, reinforcing CLX’s community and ESG profile rather than near-term financial metrics. In context with other recent marketing and partnership news that produced modest stock moves, investors may watch how consistently CLX executes these commitments and how prominently purpose-driven initiatives feature in future updates.

Key Terms

form 4, deferred stock units, exercise price, dividend reinvestment, +2 more

6 terms

form 4 regulatory

"A Form 4 filing shows acquisitions of derivative securities..."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

deferred stock units financial

"the director acquired 227.0333 deferred stock units on 11/06/2025..."

Deferred stock units are promises from a company to give an employee shares of stock at a future date, often after certain conditions are met or after leaving the company. They function like a form of delayed compensation, allowing employees to earn shares over time. For investors, they represent potential future ownership in the company, but do not provide immediate voting rights or dividends until the shares are actually received.

exercise price financial

"deferred stock units at an exercise price of $0.0000..."

The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.

dividend reinvestment financial

"some units were acquired through dividend reinvestment under the Independent Directors' Deferred Compensation Plan..."

Dividend reinvestment is when the money earned from a company's profit sharing, called dividends, is automatically used to buy more shares of that company instead of being received as cash. This process helps investors grow their holdings over time without extra effort, much like using earned interest to buy more of a savings account. It encourages long-term investment growth by continuously increasing the amount of shares owned.

independent directors' deferred compensation plan financial

"under the Independent Directors' Deferred Compensation Plan on a 1-for-1 basis..."

A deferred compensation plan for independent directors lets outside board members postpone receiving part of their fees or stock awards until a later date, often when they retire or leave the board. Think of it as choosing to put pay into a company-run savings plan that grows and pays out later; it matters to investors because it affects director incentives, future cash or share obligations, and how aligned independent directors are with long-term company performance.

stock incentive plan financial

"annual award under the 2005 Stock Incentive Plan..."

A stock incentive plan is a company program that gives employees or directors pieces of ownership or the right to buy shares over time, similar to receiving a bonus paid in company stock instead of cash. Investors pay attention because these plans align staff incentives with long‑term company performance but can also dilute existing shareholders and affect reported profits when grants are expensed, so they influence both ownership percentages and financial results.

AI-generated analysis. Not financial advice.

Key News

• The Clorox Company commits 300,000 employee volunteer hours to support thriving communities and advance Realize the Dream's goal of 100 million service hours by 2029.
• Building on its Oakland, California roots, Clorox expands its partnership with Realize the Dream, mobilizing teammates to support schools, families, and community well-being through hands-on service and educational resources.
• Clorox's multi-year commitment honors Dr. Martin Luther King Jr.'s legacy, engaging employees in service that promotes inclusion, health, and opportunity for all.

OAKLAND, Calif., Jan. 16, 2026 /PRNewswire/ -- The Clorox Company (NYSE: CLX) today announced its expanded partnership with Realize the Dream, a national service initiative honoring Dr. Martin Luther King Jr.'s message of connecting people through service. The new Clorox initiative, Every Hour Counts, is a multi-year commitment to mobilize thousands of employees globally toward Realize the Dream's ambitious goal of 100 million volunteer hours by 2029, coinciding with Dr. King's 100th birthday.

"This effort reflects Clorox's long-standing history of giving back and our deep commitment to supporting local communities," said Chief Diversity and Social Impact Officer Shanique Bonelli-Moore. "By pledging 300,000 volunteer hours and partnering with Realize the Dream, we are honoring Dr. King's legacy while mobilizing our teammates to live our purpose every day. When the communities we serve are well and thriving, Clorox is stronger too."

This commitment builds on the existing partnership between Realize the Dream and the Clorox brand, launched in 2025, which includes a donation of two million Clorox Disinfecting Wipes to schools and communities across the U.S. as well as the development and deployment of a free K–6 curriculum designed to help teachers and parents foster practical life skills and uplift communities through the feel-good power of clean. The expanded partnership extends this impact, engaging Clorox teammates across the globe in meaningful service that brings the company's purpose to life in communities where they live and work.

"Martin Luther King Jr. taught us that service is not charity. It is the work of justice and the pathway to the Beloved Community," said Martin Luther King III and Arndrea Waters King, Co-Founders of Realize the Dream. "The Clorox Company's pledge of 300,000 hours is a powerful step toward our goal of 100 million hours of service by 2029. That is how we honor the legacy of Martin Luther King Jr., by rolling up our sleeves and working side by side to build the future our children deserve."

Clorox and its portfolio of brands have a long-standing legacy of giving back through nonprofit partnerships and community involvement where its employees live and work. On a national and international level, the company has partnerships with the American Red Cross and other organizations with an emphasis on community wellness, disease prevention and disaster relief.

About The Clorox Company
The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Headquartered in Oakland, California since 1913, Clorox integrates sustainability into how it does business. Driven by consumer-centric innovation, the company is committed to delivering clearly superior experiences through its trusted brands including Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol® as well as international brands such as Chux®, Clorinda® and Poett®. Visit thecloroxcompany.com to learn more.

About Realize the Dream
With the leadership of Martin Luther King III, Arndrea Waters King, and Yolanda Renee King, Realize the Dream seeks to inspire generational change and mobilize 100 million hours of service by 2029, marking the 100th anniversary of Dr. King's birth. By uniting Americans through service, the initiative fosters connection, builds empathy, and advances collective action nationwide. Learn more and get involved at realizethedream.org.

CLX-C

View original content to download multimedia:https://www.prnewswire.com/news-releases/clorox-expands-partnership-with-realize-the-dream-to-mobilize-employee-volunteer-service-globally-302662986.html

SOURCE The Clorox Company

FAQ

What did Clorox (CLX) announce on January 16, 2026 regarding volunteer hours?

Clorox pledged 300,000 employee volunteer hours as part of a multi-year Every Hour Counts initiative.

How does Clorox's pledge support Realize the Dream's 2029 goal?

Clorox's 300,000-hour commitment contributes toward Realize the Dream's target of 100 million volunteer hours by 2029.

What prior community support did Clorox provide under its Realize the Dream partnership?

In 2025 Clorox donated 2 million Disinfecting Wipes to schools and communities and developed a free K–6 curriculum.

Will Clorox engage employees globally for the Every Hour Counts program (CLX)?

Yes. The announcement describes a global, multi-year mobilization of teammates to support schools, families, and community well-being.

What community areas will Clorox employees focus on through the CLX service commitment?

Employees will support hands-on service and educational resources for schools, families, inclusion, health, and community well-being.