THE COLLAB WE'VE ALL BEEN WAITING FOR: GLAD DROPS TRASH-FILLED MUSICAL NUMBER STARRING OSCAR THE GROUCH
Rhea-AI Summary
Glad (NYSE:CLX) launched a revived "Don't Get Mad. Get Glad." campaign on Dec 2, 2025, starring Oscar the Grouch in a musical remix of "I Love Trash." The campaign film, directed by Will Speck and Josh Gordon, reframes trash removal as fun and highlights Glad products that prevent rips, smells, and leaks.
Promotions include a December social giveaway for limited-edition Oscar-fur tote bags and Special Edition Oscar the Grouch-branded Glad ForceFlex with Gain boxes arriving at Walmart in April. The campaign will run in the U.S. and Canada across longform, 30s/15s cutdowns, and social teasers on TikTok, Instagram, Facebook, and Reddit (Canada only).
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News Market Reaction – CLX
On the day this news was published, CLX declined 0.49%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
CLX was up 1.08% while close peers showed mixed moves: CHD (-0.31%), EL (-1.35%), KMB (+0.15%), CL (-0.76%), and HIMS (+1.4%). This points to a stock-specific tone rather than a broad sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 02 | Brand campaign launch | Neutral | -0.5% | Revived Glad campaign starring Oscar the Grouch with cross-platform rollout. |
| Nov 20 | Conference appearance | Neutral | +1.7% | CFO fireside chat at Morgan Stanley Global Consumer & Retail Conference. |
| Nov 18 | Dividend declaration | Neutral | -1.7% | Declared regular quarterly dividend of $1.24 per share for Feb 2026. |
| Nov 12 | Holiday promotion | Neutral | -0.3% | Launched Gift of Clean promo with free cleaning service and product bundle. |
| Nov 05 | Brand experience event | Neutral | -1.4% | Hidden Valley Ranch one-day NYC pop-up highlighting seasoning versatility. |
Recent CLX headlines have focused on brand promotions, consumer marketing, and shareholder items, with generally modest one-day price reactions regardless of news tone.
This announcement continues a series of brand- and consumer-focused initiatives at Clorox. Over the past month, CLX promoted a Hidden Valley Ranch pop-up, launched the Clorox Gift of Clean holiday promotion, and announced a regular quarterly dividend of $1.24 per share payable on Feb. 13, 2026. Management also participated in the Morgan Stanley Global Consumer & Retail Conference. Earlier, the company reported Q1 FY26 results with lower sales and earnings and noted an upcoming cash purchase of P&G’s 20% Glad venture interest. Against this backdrop, the new Oscar the Grouch-themed Glad campaign extends its emphasis on branded engagement.
Market Pulse Summary
This announcement highlights a refreshed Glad brand push built around Oscar the Grouch and a remix of “I Love Trash,” extending a long-running “Don’t Get Mad. Get Glad.” theme. It adds to a series of recent consumer promotions and experiences across Clorox brands. Investors may track how this campaign supports Glad’s positioning following Q1 FY26 results that showed weaker sales and margins, while also noting ongoing obligations like the planned purchase of P&G’s 20% Glad venture interest mentioned in recent filings.
AI-generated analysis. Not financial advice.
Glad launches all-new "Don't Get Mad. Get Glad." campaign, featuring a remix of Oscar's hit song "I Love Trash".
Why Oscar the Grouch?
Glad is proving that trash doesn't have to add to the mess. Who better to turn trash frustration into fun?
"No one feels more strongly about trash than Oscar the Grouch, so we knew we had to reach out to Sesame Street for the relaunch of 'Don't Get Mad. Get Glad,'" said Kellie Li, Marketing Director at Glad. "Our intention behind this campaign is to show that trash doesn't have to be associated with a feeling of ick, avoidance, or grouchiness; thanks to Glad trash bags, taking out the trash doesn't have to be a chore."
What's the Campaign About?
The campaign centers around a musical number directed by award-winning directors, Will Speck and Josh Gordon. The Broadway-esque film opens in a familiar place: Oscar being grouchy and people tolerating, but not loving, trash. Suddenly, it blossoms into a joyous remix of Oscar's classic song "I Love Trash," reimagined for today's world. Instead of singing a solo ballad to his beloved trash, Oscar imagines a world where he's joined in song by others who love it as much as he does. In it, Glad products keep people from "getting mad" at rips, smells, and leaks.
"If there's one thing anyone who has ever watched Sesame Street knows, it's that Oscar the Grouch loves trash," said Jennifer Ahearn, Senior Vice President, Global Strategic Partnerships at Sesame Workshop, the global nonprofit behind Sesame Street. "We were excited to team up with Glad for their iconic campaign with our grouchy green friend."
Wait, Haven't I Seen "Don't Get Mad. Get Glad." Before?
If "Don't Get Mad. Get Glad." rings a bell, your memory serves you right! Since its original premiere back in 1987, "Don't Get Mad. Get Glad." has featured a rotating cast of celebrities getting mad at their underperforming trash and food storage products. This campaign has stood the test of time – just like Sesame Street.
There's More Where That Came From!
Accompanying the musical number, Glad has created limited-edition Oscar-inspired trash bag totes. This December, fans can get their hands on a limited-edition green Oscar-fur-covered bag via a very special social giveaway – a playful nod to the OG trash lover himself. Fans can follow Glad (@gladproducts on Instagram and TikTok) to stay tuned for the giveaway.
For those who miss out on the totes, don't get grouchy. Head to your local Walmart this April to pick up your very own Glad ForceFlex with Gain bags in Special Edition Oscar the Grouch-branded boxes, just in time for spring cleaning.
Where to Watch
Watch Glad's campaign that will run in the
- Glad ForceFlex with Gain
- Glad Cherry Blossom
About Glad
The Glad Products Company, the nation's leading household waste solutions company, specializes in kitchen and outdoor trash bags and food protection products. By providing innovative and trusted solutions, Glad brings unquestioned dependability to an unpredictable world. Glad is a member of The Clorox Company (NYSE: CLX) family of brands. For more information, go to Glad.com. CLX-B.
About Sesame Workshop
Sesame Workshop is the global nonprofit behind Sesame Street and so much more. For over 50 years, we have worked at the intersection of education, media, and research, creating joyful experiences that enrich minds and expand hearts, all in service of empowering each generation to build a better world. Our beloved characters, iconic shows, outreach in communities, and more bring playful early learning to families in more than 190 countries and advance our mission to help children everywhere grow smarter, stronger, and kinder. Learn more at www.sesame.org and follow Sesame Workshop on Instagram, TikTok, Facebook, and X.
*Based on IRI data from last 52 weeks ending 10/26/2025.
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SOURCE Glad
FAQ
What did Glad (CLX) announce on Dec 2, 2025 about its advertising campaign?
When and how can fans get the limited-edition Oscar the Grouch Glad tote promoted by Glad (CLX)?
Which Glad products are featured in the Dec 2, 2025 campaign from Glad (CLX)?
Where and when will Oscar the Grouch–branded Glad ForceFlex boxes be available for purchase?
Who directed Glad's Oscar the Grouch campaign announced Dec 2, 2025?
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