FROM NAUGHTY TO NICE: KINGSFORD™ CHRISTMAS COAL BRINGS HOLIDAY CHEER TO THE GRILL

Rhea-AI Summary

Kingsford (CLX) launched Christmas Coal, a limited-edition 4‑lb Kingsford Original Charcoal bag with festive packaging, available starting Dec 11, 2025 at select retailers while supplies last.

The promotion includes an Instagram giveaway with Jason Kelce: follow @Kingsford, like and comment on the Kingsford x Jason Kelce collab post for a chance to be one of 75 winners to receive a free bag; winners selected on or around Dec 15, 2025. Availability examples include Albertson's United division, Brookshire, and AWG; locator at kingsford.com/products/.

Key Figures

Bag size 4-lb. Kingsford Christmas Coal limited-edition bag weight

Giveaway winners 75 winners Number of entrants selected to receive a free bag

Entrants selected date on or around December 15 Timing for selecting 75 giveaway entrants

Promotion end date 12/15/25 Giveaway end date in official rules

Minimum age 18 years and older Eligibility requirement for U.S. residents

States served 36 states Coverage of AWG wholesale distribution mentioned

Current price $102.52 CLX price prior to this news

52-week range $98.20 – $169.61 CLX 52-week low and high before this article

Market Reality Check

$102.52 Last Close

Volume Volume 1,637,990 vs 20-day average 2,221,487 (relative volume 0.74). normal

Technical Price 102.52 is below 200-day MA of 126.59 and near 52-week low of 98.20 vs high 169.61.

Peers on Argus

Peers showed mixed moves: CHD +0.25%, HIMS -4.46%, EL +4.15%, KMB -, CL +0.71%. No clear sector-wide direction relative to CLX.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 02	Brand campaign launch	Positive	-0.5%	Glad relaunched campaign featuring Oscar the Grouch and product tie-ins.
Nov 20	Conference appearance	Neutral	+1.7%	CFO scheduled for fireside chat at Morgan Stanley conference.
Nov 18	Dividend declaration	Positive	-1.7%	Board declared regular quarterly dividend of <b>$1.24</b> per share.
Nov 12	Holiday promotion	Positive	-0.3%	Launched Gift of Clean promo with free cleaning bundle and service.
Nov 05	Brand experience event	Positive	-1.4%	Hidden Valley Ranch one-day NYC pop-up restaurant experience.

Pattern Detected

Recent brand and promotional news has often been followed by modest single-day moves in either direction, without a consistent alignment between upbeat marketing headlines and price reaction.

Recent Company History

Over the past weeks, Clorox has issued several brand and corporate updates. Promotions like the Glad Oscar the Grouch campaign and the Clorox Gift of Clean holiday offer highlighted marketing initiatives but saw varied next-day moves between about -1% and -0.3%. A dividend declaration of $1.24 per share on Nov. 18, 2025 was followed by a decline, while conference participation on Dec. 2, 2025 coincided with a gain. Today’s Kingsford Christmas Coal launch fits into this pattern of consumer-brand promotions within CLX’s portfolio.

Market Pulse Summary

This announcement highlights a limited-edition Kingsford Christmas Coal product and social-media giveaway, extending CLX’s pattern of seasonal and experiential brand marketing seen across Glad and Hidden Valley. The news underscores focus on consumer engagement rather than new financial guidance. With CLX trading at $102.52, closer to its 52-week low of $98.20 than its high of $169.61, investors may watch upcoming fundamentals and broader category trends more than this holiday-specific promotion.

AI-generated analysis. Not financial advice.

Fans can enter for a chance to win a FREE bag of Christmas Coal for their naughty list ahead of the holidays

Key Highlights at a Glance:

• What It Is: Christmas Coal is a limited-edition, festive 4-lb. Kingsford Original Charcoal bag designed for holiday gifting.
• Why It's Unique: A playful twist on the "lump of coal" tradition, Christmas Coal brings laughter, warmth, and flavor to the center of holiday celebrations, while staying true to Kingsford's legacy of helping people savor time, laughter and togetherness with friends and family around the grill.
• When and Where: Starting today, Christmas Coal is available at select retailers* while supplies last. Fans can also follow @Kingsford on the Kingsford and Jason Kelce's Instagram collab post for a chance to be one of the 75 winners to receive a FREE bag.
• Perfect For: White elephant swaps, stocking stuffers, or surprising someone on your naughty-but-nice list.

OAKLAND, Calif., Dec. 11, 2025 /PRNewswire/ -- 'Tis the season of tidings, tinsel, and cheer – and Kingsford! Kingsford, the expert in charcoal grilling for over 100 years, is bringing mischief and merriment to the holidays with the launch of Christmas Coal. Turning the timeless holiday gag into a festive and functional gift, Christmas Coal is a limited-edition 4lb. bag of Kingsford Original Charcoal wrapped in festive packaging that promises to bring families and friends together for laughter, connection, and unforgettable barbecue moments.

In the spirit of the season of giving, Kingsford has teamed up with football legend and "King of the Grill" Jason Kelce to give fans a chance to win a FREE bag of Christmas Coal. Starting today, fans can follow @Kingsford, like the post, and comment on Kingsford and Kelce's Instagram collab post for a chance to be one of the 75 winners to receive a FREE bag.

"Coal in a stocking is notorious for being the unwanted gift every holiday season," said Mitchell O'Furey, Head of Marketing at Kingsford. "This year, Kingsford is getting people excited about giving and receiving coal under the tree. Charcoal grilling is all about spending time with the people you care about over delicious food, and Christmas Coal celebrates the grillers who make that possible."

Available at select retailers* while supplies last, Christmas Coal makes cold-weather grilling more festive and elevates gifting for grillers. Whether it's a white elephant exchange or a tongue-in-cheek present for someone on the naughty-but-nice list, this charming twist on the holiday "lump of coal" tradition will surprise and delight.

What is Christmas Coal, and how is it different from regular Kingsford charcoal?
Christmas Coal is a limited-edition, festive twist on Kingsford's classic Original Charcoal. The 4-lb. bags feature a special holiday design, turning the "lump of coal" gag into a playful, functional gift. While it's holiday-themed, the product delivers the same trusted fast-lighting, long burning smoky wood-fired flavor that grillers expect from Kingsford Original, making it perfect for winter barbecues and holiday celebrations.

What makes Christmas Coal a great gift for grillers?
Featuring Kingsford Original Charcoal's trusted fast-lighting and consistent performance, Christmas Coal is perfect for grillers who want to keep the fire burning into the colder months. Its festive design also makes it a fun, memorable gift that adds a joyful spin on barbecue traditions.

Why the holiday theme for the product?
The classic tradition of receiving a lump of coal is a lighthearted way to call out mischief while still celebrating togetherness. With Christmas Coal, Kingsford is leaning into that playful tradition, turning holiday lore into a fun, functional gift that brings people together around the grill.

How can I enter for a chance to win a FREE bag of Christmas Coal?
For a chance to win a FREE bag of Christmas Coal, fans can follow @Kingsford and Jason Kelce's Instagram collab, like the post, and comment starting today for a chance to be one of the 75 entrants randomly selected to win a FREE bag.

How it works:

• Go to today's Kingsford x Jason Kelce's Instagram collab post
• Follow @Kingsford, like, and comment on the post
• 75 entrants will be selected at random on or around Monday, December 15

NO PURCHASE NECESSARY. Legal residents of The United States (+D.C.) 18 years and older. Void where prohibited. Ends 12/15/25. To play and for Official Rules, including odds, and prize descriptions visit www.kingsford.com/Christmas-coal/giveaway/. Information collected is subject to our privacy policy: https://bit.ly/4mDmllu

How long will Christmas Coal be available?
Christmas Coal is a limited-edition product, available in select retailers while supplies last. Once it sells out, it's gone for the season, so we encourage barbecue lovers and holiday gift-givers to grab theirs quickly!

*Availability

Don't miss out – Christmas Coal is available while supplies last, at select retailers nationwide, such as: Albertson's United division (Texas and New Mexico), Brookshire (Texas, Louisiana, Arkansas, and Oklahoma), and AWG (a wholesaler serving independent stores across 36 states.

To find Christmas Coal near you, use Kingsford's product locator tool at https://www.kingsford.com/products/.

For more information on Kingsford's full lineup of grilling products, visit www.kingsford.com or follow the brand on social media.

About Kingsford | An American-made company founded over 100 years ago to make better use of wood waste, Kingsford remains America's favorite charcoal based on IRI unit sales data. Over a century later, it's still made in the USA with North American and global ingredients. Whether you're a first-time griller, retired professional football player or the neighborhood's king of the grill – there's no contest on flavor or experience. From the Kingsford Original briquets you grew up with to premium varieties trusted by chefs and grilling professionals, Kingsford is synonymous with the unique experience and authentic, wood-fired flavor of charcoal grilling.

About The Clorox Company |The Clorox Company (NYSE: CLX) champions people to be well and thrive every single day. Its trusted brands include Brita®, Burt's Bees®, Clorox®, Fresh Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr® and Pine-Sol® as well as international brands such as Clorinda®, Chux® and Poett®. Headquartered in Oakland, California, since 1913, Clorox was one of the first in the U.S. to integrate ESG into its business reporting. In 2024 the company was ranked No. 1 on Barron's 100 Most Sustainable Companies list for the second consecutive year. Visit thecloroxcompany.com to learn more. CLX-B

Media Contact
Kelly Thackery
kthackery@currentglobal.com

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SOURCE Kingsford Charcoal

FAQ

What is Kingsford's Christmas Coal product and is it the same charcoal formula (CLX)?

Christmas Coal is a limited‑edition 4‑lb Kingsford Original Charcoal bag with holiday packaging that uses the same Kingsford Original formula.

When did Kingsford release Christmas Coal and how long will it be available (CLX)?

Christmas Coal launched on Dec 11, 2025 and is available at select retailers while supplies last for the season.

How do I enter to win one of the 75 free Christmas Coal bags from Kingsford (CLX)?

Follow @Kingsford, like and comment on the Kingsford x Jason Kelce Instagram collab post; 75 entrants will be randomly selected around Dec 15, 2025.

Who is eligible for the Kingsford Christmas Coal giveaway and are there important dates (CLX)?

Legal U.S. residents (including D.C.) aged 18+ are eligible; the giveaway ends 12/15/25 and details and official rules are at kingsford.com/Christmas-coal/giveaway/.

Where can I buy Christmas Coal near me and which retailers carry it (CLX)?

Christmas Coal is sold at select retailers such as Albertson's United division, Brookshire, and AWG; use the product locator at kingsford.com/products/ to find local availability.

Does Christmas Coal perform differently for winter grilling compared with regular Kingsford charcoal (CLX)?

The product delivers the same fast‑lighting, long‑burning performance and smoky flavor as Kingsford Original, while featuring festive holiday packaging.