CHIPOTLE INTRODUCES "CHIP-OR-TREAT," GIVING FANS FREE REWARDS ALL OCTOBER

Rhea-AI Summary

Chipotle (NYSE: CMG) launched "Chip-or-Treat," a month-long Rewards promotion running Oct 6–30, 2025 that gives Chipotle Rewards members a new weekly treat (e.g., free guac, chips, double protein, or bonus points) after purchasing a regular menu entrée each week.

Members can earn up to four treats and four exclusive badges in October; new Rewards sign-ups get a one-time free guac offer after their first purchase. Chipotle also highlighted Chipotle U Rewards for college students and confirmed Boorito returns on Oct 31, 2025.

• Seventy-seven percent of adults feel nostalgic towards trick-or-treating.¹ Tapping into this beloved Halloween tradition, Chipotle invites Rewards members to "Chip-or-Treat" for offers like free guac, double protein or bonus Rewards points in October²
• Beginning today, October 6, Chipotle Rewards members who purchase an entrée each week will unlock a new weekly treat²

NEWPORT BEACH, Calif., Oct. 6, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced "Chip-or-Treat," a new exclusive offer for Chipotle Rewards members delivering free treats throughout October to celebrate Halloween. Building on more than two decades of its iconic Boorito tradition, Chipotle is making this Halloween season even bigger with its real food offers. Starting today, October 6, Chipotle Rewards members who purchase an entrée each week will receive a new weekly treat from Chipotle, plus an exclusive Rewards badge.² 

Chip-Or-Treat For Real Food
With 77% of adults feeling nostalgic about trick-or-treating,^¹ Chipotle is inviting Rewards members to "Chip-or-Treat" to enjoy offers like free guac or chips or bonus Rewards points, up to four times throughout the month,² making Chipotle's spooky season even more delicious for Rewards members.

How It Works: 

• Starting today, Monday, October 6 through Thursday, October 30, Chipotle Rewards members can "Chip-or-Treat" at Chipotle by purchasing an entrée on the Chipotle app, Chipotle.com or in-restaurant and scanning their Chipotle Rewards member card. 
• Within a few hours after a purchase, Chipotle Rewards members will receive a "Chip-or-Treat" email providing a treat tailored to their preferences, valid for five days. 
• Members can "Chip-or-Treat" once per week to earn up to four treats and four exclusive Rewards badges in October.

"For 25 years, Boorito has been the can't miss Halloween tradition for our fans, and this year we're expanding it into a full month of treats," said Chris Brandt, President, Chief Brand Officer, Chipotle. "No tricks, just delicious, real food made fresh every day and weekly rewards that make this October the biggest Halloween season ever at Chipotle." 

New Chipotle Rewards members will also receive a free guac offer after signing up and making their first purchase.³ The best way to Chipotle is in the app. Track points, redeem rewards and score free Chipotle. Download in the App Store or on Google Play.

Chipotle U Rewards
Chipotle recently introduced Chipotle U Rewards, a new loyalty program exclusively for college students that celebrates them at various milestones of their higher education journey. Members score 1,000 bonus points upon enrollment, plus earn 20% more points with every purchase to earn free Chipotle faster. College students can learn more and enroll in Chipotle U Rewards at chipotle.com/chipotle-u-rewards.

Boorito Returns On October 31
Chipotle will continue its annual Boorito tradition with an in-restaurant entrée offer on Halloween. The brand will share more information on how it is bringing back Boorito for its 25^th anniversary later this month. 

1 – Source: Ferrero North America 2024 Adultoween Survey

2 – Rewards members only; promotion runs October 6 to October 30. Regular menu entrée purchase required, excluding tax and tip. Weeks consist of Monday through Sunday; limited to one reward per week. For clarity purposes, "regular menu entrée item" means a burrito, burrito bowl, single order of three tacos, quesadilla (only available via the Chipotle App or on Chipotle.com), or a salad, subject to availability. A regular menu entrée item does not include kids' meals, 3-point meals, or single tacos. Must scan for rewards at time of purchase, or purchase in Rewards account using Chipotle mobile app or Chipotle.com.  Purchase must be from participating U.S. restaurants only. Full Chipotle Rewards terms at chipotle.com/rewards-terms.

3 – Eligible members receive one free topping or regular side of guac with a purchase of $5.00 or more, excluding tax and tip. One-time use only. Expires if not used within 7 days after it has been added to a participant's account. Valid for orders placed and fulfilled in-restaurant at participating Chipotle restaurants in the United States and Canada, and when ordering via the Chipotle mobile app or online. Redemption is subject to availability at the time of redemption. May not be combined with other coupons, promotions, or special offers. A digital Reward coupon associated with a valid Chipotle Rewards account will be required to redeem any Reward. Presentation of valid account required. Not valid on catering or orders on third party delivery platforms.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit chipotle.com.

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is Chipotle's "Chip-or-Treat" promotion for CMG shareholders and customers?

Chip-or-Treat (NYSE: CMG) runs Oct 6–30, 2025, giving Rewards members a weekly treat after a regular entrée purchase, up to four treats total.

How do Chipotle Rewards members unlock treats during Oct 2025 for CMG?

Members must purchase and scan a regular menu entrée via the app, Chipotle.com, or in-restaurant each week to receive a treat valid for five days.

What free offer do new Chipotle Rewards members get in October 2025 (CMG)?

New Rewards members receive a one-time free guac offer after signing up and making their first purchase (minimum $5, excludes tax and tip).

How many treats and badges can a Chipotle Rewards member earn in Oct 2025 (CMG)?

Members can earn up to four weekly treats and four exclusive Rewards badges by purchasing an entrée once per week.

Does Chipotle run its Boorito offer in 2025 and when (CMG)?

Yes — Chipotle confirmed Boorito returns on Oct 31, 2025 with an in-restaurant entrée offer; further details to be shared later in October.

Are Chip-or-Treat rewards available outside the U.S. for CMG?

Chip-or-Treat rewards are limited to participating U.S. restaurants and require a valid Chipotle Rewards account at purchase.