CHIPOTLE CELEBRATES TOP AMERICAN ATHLETES WITH NEW LIMITED-TIME MENU ITEMS AND GOLD FOIL-WRAPPED BURRITOS

Rhea-AI Summary

Chipotle (NYSE: CMG) announced Team Chipotle 2026 featuring five U.S. athletes whose go-to orders are available as limited-time digital menu items starting Jan 15, 2026. Featured athletes: Matthew Tkachuk, Brady Tkachuk, Hilary Knight, Taylor Heise and Red Gerard, with protein per item listed (28–67g).

The brand released new "Unwrapped" episodes with each athlete and will resume serving gold-foil-wrapped burritos at U.S. restaurants and digital orders starting February 6, 2026, while supplies last.

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• U.S. hockey players Matthew Tkachuk, Brady Tkachuk, Hilary Knight and Taylor Heise, along with snowboarder Red Gerard, will have their go-to entrees featured on the Chipotle app and Chipotle.com as limited-time menu items starting today
• Chipotle has launched new episodes of its "Unwrapped" series, featuring behind-the-scenes content with each superfan athlete
• For a limited time beginning February 6, the brand will serve gold-foil-wrapped burritos at all restaurants in the U.S.

NEWPORT BEACH, Calif., Jan. 15, 2026 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is teaming up with five American athletes to launch new digital menu items as well as new episodes of its popular "Unwrapped" video series. The brand will also bring back its signature gold foil across the U.S. starting February 6, available while supplies last.

Introducing Team Chipotle 2026
Chipotle will feature go-to orders from five of America's top athletes as digital menu items on the Chipotle app and Chipotle.com for a limited time. Starting today, fans can fuel up like their favorite competitors. The new menu items include:

• The Matthew Tkachuk Bowl
• Burrito bowl with double chicken, light brown rice, light tomatillo-red chili salsa, light sour cream and lettuce (67 grams of protein)
• The Brady Tkachuk Bowl
• Burrito Bowl with half chicken, half steak, white rice and roasted chili-corn salsa (60 grams of protein)
• The Hilary Knight Burrito
• Burrito with white rice, pinto beans, fresh tomato salsa, cheese and guac (28 grams of protein)
• The Taylor Heise Tacos
• An order of three tacos with soft flour tortillas, chicken, fresh tomato salsa, roasted chili-corn salsa, sour cream, cheese and lettuce (50 grams of protein)
• The Red Gerard Bowl
• Burrito bowl with chicken, extra white rice, tomatillo-red chili salsa, cheese, sour cream and lettuce (48 grams of protein)

Chipotle's Real Food for Real Athletes platform focuses on helping athletes across all levels perform their best by providing nutrition through real food and fresh ingredients.

"While the path to greatness is different for each of these star athletes, Chipotle is consistently part of their training regimen, providing easy access to real ingredients and high protein options," said Stephanie Perdue, Interim Chief Marketing Officer. "We are honoring Team Chipotle by bringing back gold foil and extending this moment of celebration to fans across the U.S."

Unwrapped: Team Chipotle's Journey to the Top
As part of Chipotle's "Unwrapped" series, each superfan athlete discussed how they reached the pinnacle of their sport. 

• Matthew Tkachuk and Brady Tkachuk – https://www.youtube.com/watch?v=tpFVwHo1-2U
• Hilary Knight – https://www.instagram.com/reels/DTQzF-qElFe/
• Taylor Heise – https://www.instagram.com/reels/DTQjkzaDyOj/ 
• Red Gerard – https://www.instagram.com/p/DTQXc4BCbeP/?hl=en

Team Chipotle also features professional golfers Max Homa and Maverick McNealy and #1 U.S. tennis player Taylor Fritz.

All Chipotle "Unwrapped" videos can be viewed at https://teamchipotle.chipotle.com/.  

The Return of Gold Foil
Starting February 6, Chipotle will serve gold-foil-wrapped burritos at U.S. locations for all in-restaurant and digital orders while supplies last.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,900 restaurants as of September 30, 2025 in the United States, Canada, the United Kingdom, France, Germany, and the Middle East and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

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SOURCE Chipotle Mexican Grill

FAQ

What is Team Chipotle 2026 and which athletes are featured for CMG?

Team Chipotle 2026 features five U.S. athletes: Matthew Tkachuk, Brady Tkachuk, Hilary Knight, Taylor Heise and Red Gerard as limited-time digital menu items.

When will Chipotle (CMG) reintroduce gold-foil-wrapped burritos nationwide?

Gold-foil-wrapped burritos return to U.S. restaurants and digital orders starting February 6, 2026, while supplies last.

Where can investors and fans watch the new "Unwrapped" Team Chipotle videos for CMG?

All Team Chipotle "Unwrapped" videos are available at the Team Chipotle site and the company posted individual episodes on YouTube and Instagram links.

What are the protein amounts for the featured Chipotle digital menu items?

Protein per featured item ranges from 28 grams (Hilary Knight Burrito) to 67 grams (Matthew Tkachuk Bowl) as listed.

How can customers order the athletes' go-to Chipotle items on CMG?

Customers can order the limited-time athlete menu items through the Chipotle app and Chipotle.com beginning Jan 15, 2026.

Which additional athletes appear in Team Chipotle beyond the five digital menu athletes?

Team Chipotle also features professional golfers Max Homa and Maverick McNealy and tennis player Taylor Fritz.