CHIPOTLE TO HELP FANS BECOME "TATTED LIKE A CHIPOTLE BAG" WITH NEW TEMPORARY FLASH TATTOOS AND BOGO OFFER ON FRIDAY, JUNE 13

Rhea-AI Summary

Chipotle Mexican Grill (NYSE: CMG) is launching a unique promotional campaign on Friday, June 13, 2025, centered around temporary tattoos and a special BOGO offer. The company will release 13 limited-edition temporary tattoo designs inspired by iconic Chipotle elements, including their ingredients, black fork, and "Chipotle is my life" slogan. From 3:00 PM to 4:00 PM local time, customers with any form of tattoo (permanent, temporary, or drawn) can receive a buy-one-get-one (BOGO) entrée offer at participating U.S. locations. Additionally, 13 select Chipotle restaurants across major U.S. cities will distribute flash tattoo sheets with in-restaurant orders during the BOGO window, while supplies last. The promotion draws inspiration from social media memes comparing tattoos to Chipotle bag designs, particularly following a notable 2019 football championship halftime performance.

Positive

• Marketing campaign leverages existing social media trends and memes to engage with customers
• BOGO promotion could drive increased store traffic and sales during the promotional hour
• Creative promotion that builds on brand identity and customer loyalty
• Wide accessibility of promotion by allowing drawn-on tattoos

Negative

• Limited one-hour window for BOGO promotion may create operational challenges and customer congestion
• Promotion limited to in-restaurant orders only, excluding digital orders and delivery
• Limited distribution of temporary tattoos to only 13 locations nationwide

• Chipotle is launching 13 new temporary flash tattoos inspired by what makes the brand iconic. Fans can "get tatted" at 13 Chipotle restaurants on Friday, June 13.¹ 
• On Friday, June 13, from 3:00pm - 4:00pm local time, Chipotle will offer a "flash" one hour BUY-ONE-GET-ONE (BOGO) offer² for fans who are "tatted up like a Chipotle bag." 
• In the tattoo community, Friday the 13th is considered a holiday where tattoo shops release a "flash sheet" of small, pre-designed affordable tattoos that patrons can get to commemorate the occasion.

NEWPORT BEACH, Calif., June 11, 2025 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it will celebrate fans with its first-ever collection of temporary tattoo designs, launching Friday, June 13. Drawing inspiration from popular memes about people being "tatted like a Chipotle bag" (see HERE, HERE), Chipotle will drop a limited-edition collection of 13 temporary tattoos that feature designs inspired by iconic elements of the brand, including its real ingredients, coveted black fork, water cup and "Chipotle is my life" slogan. Flash tattoo sheets will be issued with in-restaurant orders in 13 Chipotle restaurants from 3:00pm to 4:00pm local time on June 13 while supplies last.¹

Friday the 13th BOGO
Chipotle restaurants across the U.S. will offer a special BUY-ONE-GET-ONE (BOGO) offer from 3:00pm to 4:00pm local time on Friday, June 13 for all fans who are "tatted like a Chipotle bag."² Fans with permanent tattoos, temporary tattoos or drawn on designs will be eligible for the BOGO. 

"On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle's takeout bags," said Stephanie Perdue, Vice President, Brand Marketing. "Fans who aren't ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée."

How It Works

• Chipotle will offer a BOGO offer on Friday, June 13 from 3:00pm - 4:00pm local time in person at U.S. restaurants for all guests who have a tattoo, whether with permanent ink, temporary tattoos or drawn on designs.
• At 13 Chipotle restaurants, Chipotle will give out temporary flash tattoo sheets with in-restaurant orders placed during the BOGO window from 3:00pm - 4:00pm local time, while supplies last. Locations include: 
• Atlanta: 3424 Piedmont Rd, Atlanta, GA 30305
• Austin: 801 Congress Ave, Austin, TX 78701
• Chicago: 316 N Michigan Ave, Chicago, IL 60601
• Columbus: 1726 N High St, Columbus, OH 43201
• Denver: 1644 E Evans Ave, Denver, CO 80210
• La Jolla: 8657 Villa La Jolla Dr Ste 209, La Jolla, CA 92037
• Las Vegas: 2540 S Decatur Blvd, Las Vegas, NV 89102
• Los Angeles: 301 N Larchmont Blvd, Los Angeles, CA 90004
• Miami: 891 South Miami Ave, Miami, FL 33130
• New York: 864 Broadway, New York, NY 10003
• Portland: 240 SW Yamhill St, Portland, OR 97204
• Philadelphia: 1000 S Broad St, Philadelphia, PA 19146
• San Francisco:3251 20th Ave, San Francisco, CA 94132
• Scottsdale: 15425 N Scottsdale Rd, Scottsdale, AZ 85254

Tatted Like A Chipotle Bag Origin Story
The term "tatted like a Chipotle bag" stems from an iconic halftime performance during the 2019 men's professional football's championship game when a singer's tattoos were compared on social media to the artwork on Chipotle's to-go bags (see HERE). Since then, "tatted like a Chipotle bag" has inspired fun, original content across various platforms, with some superfans literally wearing their Chipotle love on their sleeves (see HERE). 

Fan-Inspired Creations
Chipotle has a storied history of bringing fan-inspired products to life. In 2023, the brand created a 'Car Napkin Holder' for fans who stash "extra" Chipotle napkins in their glove box. Most recently, Chipotle debuted the 'Extra Fork Collection' on National Fork Day as an ode to its fork-obsessed superfans.

1 – CHIPOTLE FLASH TATTOO SHEET IN-STORE GIVEAWAY: Regular-price entree purchase required, at locations listed above only. Limit one per customer, while supplies last. Kids meals do not qualify as an entree. In-restaurant purchases only; not valid on digital orders. Additional restrictions may apply; void where prohibited.

2 – The BUY-ONE-GET-ONE (BOGO) promotion is limited to five free menu items per check and is subject to availability. Each free item requires purchase of an entrée item of equal or greater value and may be collected only by a tattoo-wearing customer. Tattoo can mean a real tattoo, a temporary tattoo, a drawn-on tattoo, or another creative iteration invoking tattoos, as determined at the sole discretion of restaurant staff. Valid only on June 13, 2025, from 3:00-4:00PM local time. Redeemable in-restaurant only, at participating U.S. Chipotle locations; not valid for catering, mobile, online or delivery orders. Kids' meals do not count as an entrée purchase. Purchased entrées are eligible for Chipotle Rewards points; the promotion may not otherwise be combined with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of March 31, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

 

 

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SOURCE Chipotle Mexican Grill, Inc.

FAQ

What is Chipotle's BOGO tattoo promotion on June 13, 2025?

Customers with any type of tattoo (permanent, temporary, or drawn) can get a buy-one-get-one free entrée at Chipotle restaurants from 3:00-4:00 PM local time on June 13, 2025.

Where can I get Chipotle's limited-edition temporary tattoos?

The temporary tattoo sheets will be available at 13 select Chipotle locations across major U.S. cities with in-restaurant orders during the BOGO window on June 13, while supplies last.

What inspired CMG's tattoo promotion?

The promotion was inspired by social media memes comparing tattoos to Chipotle bag designs, particularly following a 2019 football championship halftime performance.

What are the restrictions for Chipotle's BOGO tattoo offer?

The offer is limited to five free items per check, requires purchase of equal or greater value entrée, valid only in-restaurant, and excludes digital orders, delivery, catering, and kids' meals.

Which Chipotle locations are giving out temporary tattoos?

13 locations in major cities including Atlanta, Austin, Chicago, Columbus, Denver, La Jolla, Las Vegas, Los Angeles, Miami, New York, Portland, Philadelphia, and San Francisco.