CHIPOTLE UNVEILS FIRST-EVER COLLEGE REWARDS PROGRAM AND EXCLUSIVE DORM COLLECTION WITH URBAN OUTFITTERS
Chipotle Mexican Grill (NYSE: CMG) has launched Chipotle U Rewards, the first-ever loyalty program exclusively for college students, offering enhanced benefits including 20% more points on purchases and 1,000 bonus points upon enrollment. The program rewards students throughout their college journey with special offers tied to milestones like finals and graduation.
In conjunction with this launch, Chipotle has partnered with Urban Outfitters to release the 'A Little Extra' Dorm Collection, featuring eight unique items inspired by Chipotle's menu. The collection, ranging from $16 to $299, includes distinctive pieces like bean bag chairs inspired by black and pinto beans, a burrito-themed throw blanket, and a chip bag-shaped desk light. The collection will be available starting August 20, 2025, online and at select Urban Outfitters locations in college towns.
Chipotle Mexican Grill (NYSE: CMG) ha lanciato Chipotle U Rewards, il primo programma fedeltà dedicato esclusivamente agli studenti universitari, che offre vantaggi potenziati tra cui il 20% di punti in più sugli acquisti e 1.000 punti bonus al momento dell'iscrizione. Il programma premia gli studenti durante tutto il percorso universitario con offerte speciali legate a traguardi come gli esami finali e la laurea.
In occasione del lancio, Chipotle ha collaborato con Urban Outfitters per presentare la collezione 'A Little Extra' Dorm Collection, composta da otto articoli unici ispirati al menu di Chipotle. La collezione, con prezzi da 16$ a 299$, include pezzi caratteristici come pouf ispirati ai fagioli neri e pinto, una coperta a tema burrito e una lampada da scrivania a forma di sacchetto di patatine. La collezione sarà disponibile dal 20 agosto 2025, online e in selezionati negozi Urban Outfitters nelle città universitarie.
Chipotle Mexican Grill (NYSE: CMG) ha lanzado Chipotle U Rewards, el primer programa de fidelidad exclusivo para estudiantes universitarios, que ofrece beneficios mejorados como 20% más puntos en las compras y 1.000 puntos de bonificación al inscribirse. El programa recompensa a los estudiantes a lo largo de su etapa universitaria con ofertas especiales vinculadas a hitos como los exámenes finales y la graduación.
Coincidiendo con este lanzamiento, Chipotle se ha asociado con Urban Outfitters para lanzar la "A Little Extra" Dorm Collection, que incluye ocho artículos únicos inspirados en el menú de Chipotle. La colección, con precios que van de 16$ a 299$, presenta piezas distintivas como pufs inspirados en los frijoles negros y pinto, una manta con temática de burrito y una lámpara de escritorio con forma de bolsa de aperitivos. La colección estará disponible a partir del 20 de agosto de 2025, en línea y en tiendas Urban Outfitters seleccionadas en ciudades universitarias.
Chipotle Mexican Grill (NYSE: CMG)이 대학생 전용 최초의 멤버십 프로그램 Chipotle U Rewards를 출시했습니다. 이 프로그램은 구매 시 20% 추가 포인트와 가입 시 1,000 보너스 포인트 등 강화된 혜택을 제공합니다. 기말고사나 졸업과 같은 대학 생활의 주요 시점에 맞춘 특별 오퍼로 학생들을 지속적으로 보상합니다.
출시와 함께 Chipotle은 Urban Outfitters와 협업해 'A Little Extra' Dorm Collection을 선보입니다. 칩otle 메뉴에서 영감을 받은 8가지 독창적인 아이템으로 구성되며, 가격대는 $16~$299입니다. 블랙빈과 핀토빈에서 착안한 빈백 체어, 부리토 모양 담요, 칩 봉지 모양 데스크 램프 등 개성 있는 제품들이 포함됩니다. 컬렉션은 2025년 8월 20일부터 온라인과 대학가의 일부 Urban Outfitters 매장에서 판매됩니다.
Chipotle Mexican Grill (NYSE: CMG) a lancé Chipotle U Rewards, le premier programme de fidélité exclusivement destiné aux étudiants universitaires, offrant des avantages renforcés dont 20% de points en plus sur les achats et 1 000 points bonus lors de l'inscription. Le programme récompense les étudiants tout au long de leur parcours universitaire avec des offres spéciales liées à des étapes comme les examens finaux et la remise des diplômes.
Parallèlement à ce lancement, Chipotle s'est associé à Urban Outfitters pour présenter la collection 'A Little Extra' Dorm Collection, composée de huit articles uniques inspirés du menu de Chipotle. La collection, dont les prix vont de 16$ à 299$, comprend des pièces originales comme des poufs inspirés des haricots noirs et pinto, une couverture style burrito et une lampe de bureau en forme de paquet de chips. Elle sera disponible à partir du 20 août 2025, en ligne et dans certaines boutiques Urban Outfitters situées dans des villes universitaires.
Chipotle Mexican Grill (NYSE: CMG) hat Chipotle U Rewards eingeführt, das erste Treueprogramm, das ausschließlich für College-Studierende gedacht ist. Es bietet erweiterte Vorteile, darunter 20% mehr Punkte bei Einkäufen und 1.000 Bonuspunkte bei der Anmeldung. Das Programm belohnt Studierende während ihres Studiums mit speziellen Angeboten zu Meilensteinen wie Abschlussprüfungen und Graduation.
Begleitend zum Start kooperiert Chipotle mit Urban Outfitters und bringt die 'A Little Extra' Dorm Collection heraus, die acht einzigartige, vom Chipotle-Menü inspirierte Produkte umfasst. Die Kollektion, mit Preisen von 16$ bis 299$, beinhaltet markante Teile wie Sitzsäcke, inspiriert von schwarzen und Pinto-Bohnen, eine Burrito-Decke und eine Schreibtischlampe in Form einer Chipstüte. Erhältlich ist die Kollektion ab dem 20. August 2025 online und in ausgewählten Urban Outfitters-Filialen in Universitätsstädten.
- First major national restaurant brand to launch a college-specific loyalty program
- Students earn 20% more points (12 points per $1) compared to regular rewards program
- Strategic partnership with Urban Outfitters targets key Gen Z demographic
- New revenue stream through branded merchandise collection
- None.
- The brand's new Chipotle U Rewards program is exclusively designed to reward every part of the college experience and bring more value to Gen Z than ever before
- The brand teamed up with Urban Outfitters to create the Urban Outfitters x Chipotle 'A Little Extra' Dorm Collection, a line of dorm room decor inspired by both brands' college superfans
To celebrate the launch, Chipotle teamed up with Urban Outfitters to design a limited-edition 'A Little Extra' Dorm Collection inspired by its iconic menu, launching tomorrow, August 20, at select Urban Outfitters and online.
Chipotle U Rewards: Levelling Up the College Experience
Whether it is a surprise drop during finals, game days or graduation giveaways, Chipotle U Rewards makes sure hard-working and hungry students get the props and perks they deserve. Students will score 1,000 bonus points upon enrolling in Chipotle U Rewards and earn
How It Works
- Log in to Chipotle Rewards at chipotle.com or create an account by visiting chipotle.com/order/create-account.
- Once logged in, students must validate their college enrollment through ID.me by visiting chipotle.com/chipotle-u-rewards.
- Chipotle U Rewards Members will instantly receive 1,000 bonus points and will earn 12 points for every
$1
"With the introduction of Chipotle U Rewards, we've created a new personalized digital experience for Gen Z students who are craving real food and real value," said Curt Garner, President, Chief Strategy and Technology Officer, Chipotle. "Chipotle has long been a go-to destination for students' celebratory meals, and now members will be given special offers that tie to specific milestones throughout their college journey."
Urban Outfitters x Chipotle 'A Little Extra' Dorm Collection
Launching August 20, the collection invites students to personalize their living spaces with creativity, individuality and a little extra spice, just like customizing their favorite Chipotle order.
The 'A Little Extra' Dorm Collection transforms Chipotle's iconic menu items and superfan insights into must-have back-to-campus accessories through the lens of Urban Outfitters' in-house design team. Highlights include bean bag chairs inspired by black and pinto beans, a cozy throw blanket designed to look like a foil-wrapped tortilla and a desk light shaped like Chipotle's iconic chip bag.
The capsule includes:
- Chipotle "Water" Cup Tumbler (
$16) - "Chipotle Is My Life" Catch-All (
$19) - Chipotle Delivery Doormat (
$29) - Chipotle Chip Bag Light (
$59) - "A Little Extra" Embroidered Pillow (
$59) - Chipotle Burrito Throw Blanket (
$99) - Black Bean Bean Bag Chair (
$299) - Pinto Bean Bean Bag Chair (
$299)
"Urban Outfitters is Gen Z's destination for their next favorite find, and Chipotle is an iconic part of campus life, so teaming up was a natural fit," said Cyntia Leo, Head of Brand Marketing at Urban Outfitters. "We're excited to bring this collaboration to life together, encouraging consumers to be a little extra and bring that energy into their dorms and homes."
"Inspired by creative designs showcased across social media, dorm room décor has evolved to become an extension of college students' identities," said Chris Brandt, President, Chief Brand Officer, Chipotle. "The dorm collection allows our fans who live and breathe Chipotle to bring a taste of fandom to their living space on campus."
Starting August 20, the Urban Outfitters x Chipotle 'A Little Extra' Dorm Collection will be shoppable at urbanoutfitters.com at 8 a.m. PT / 11 a.m. ET and in-store at select Urban Outfitters locations in prominent college towns.
Additional photo and video assets are available here.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in
About Urban Outfitters
Urban Outfitters is a global lifestyle brand dedicated to fueling the next generation's individuality through a unique blend of product, creativity, music, and youth culture. Founded in 1970, Urban Outfitters now operates over 200 stores across
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SOURCE Chipotle Mexican Grill, Inc.
FAQ
What benefits does Chipotle U Rewards offer college students?
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