Chairman provides update on XA business and outlook

Rhea-AI Summary

CMG Holdings Group, Inc. reported strong business momentum as clients express immediate needs and plan future activations for late summer and fall 2021. Recent projects include a 4-week activation for Madewell and additional activations for J. Crew. Notably, Timberland has resumed collaboration with CMG, preparing for significant projects in the coming months. CMG is also set to partner with Authentic Brands for the "Fashionable Fifty" event celebrating athletes' style. Overall, there are promising developments in client relationships and future projects.

Positive

• Strong demand from clients with immediate project needs.
• Recent successful activations for Madewell and J. Crew.
• Timberland is back on board with planned significant projects.
• New partnership with Authentic Brands for a high-profile event.

Negative

• None.

CHICAGO, June 17, 2021 /PRNewswire/ -- Business at XA continues to percolate. Not only are we hearing from clients, but they are coming with immediate needs to be filled. In addition, clients are beginning to plan for future activations in the late summer into fall 2021.

XA has just completed a 4-week activation for Madewell and is working on additional projects for later this summer and early fall. XA also recently completed a project for J. Crew, another XA client, with plans going forward for two additional activations in the near future.

We're excited to report, Timberland, a client XA had just begun a relationship with before the pandemic, is back in the house. XA is working with their advertising agency and new CMO (the former CMO for Nike) on a new project to be executed in the next 60 days. We are being told Timberland will have at least two additional significant projects for XA to launch before the end of the year.

Additionally, management at XA has been working diligently on building a relationship with Authentic Brands, owner of iconic labels including, but not limited to, Sports Illustrated, Juicy Couture, Brooks Brothers and Lucky Brands. XA will launch this new relationship by producing the introductory event for Sport's Illustrated "Fashionable Fifty" edition, which celebrates the personal style of 50 chosen athletes. This event is expected to draw A-list celebrities and athletes from all over the country and the world to NYC, where the event will be held. Management looks forward to future business with this prolific user of experiential services.

This update covers projects that have taken place and near-term plans. Discussions with other companies and clients are also in various stages of development. Things are looking quite promising and we will be back with an update when appropriate.

Contact Details:
www.cmgholdingsinc.com, 
(773)698-6047,
glennbrlaken@gmail.com

View original content:http://www.prnewswire.com/news-releases/chairman-provides-update-on-xa-business-and-outlook-301314374.html

SOURCE CMG Holdings Group, Inc.

FAQ

What recent projects has CMG Holdings completed?

CMG Holdings has completed activations for Madewell and J. Crew, with additional projects planned.

What is the significance of Timberland's recent collaboration with CMG?

Timberland has resumed work with CMG, planning at least two significant projects within the year.

What event is CMG Holdings organizing with Authentic Brands?

CMG is producing the "Fashionable Fifty" edition event for Sports Illustrated, showcasing athletes' styles.

When is the next major project for CMG Holdings expected?

The next major project for CMG with Timberland is expected to launch within the next 60 days.