Commerce Introduces New Product Innovations Across Storefronts, B2B, Payments and AI-Driven Commerce at Commerce Live 2026
Rhea-AI Summary
Commerce (Nasdaq: CMRC) unveiled platform-wide product innovations at Commerce Live 2026, focusing on core commerce performance, expanded B2B tools, payments integrations, feed management growth and agentic AI commerce capabilities.
Key items include a 1-second faster checkout, multi-language/site localization tools, Backorder support, Feedonomics Surface expansion (new channels), Makeswift/StenciI updates, Native Hosting for Catalyst open beta this summer, and AI-enabled agent and merchant assistant features.
Positive
- Checkout load times reduced by 1 second
- Feedonomics Surface expanded to Microsoft Ads, TikTok and Pinterest
- Makeswift on Stencil beta for modern storefronts
- New B2B tools: AI purchase-order automation and cascading price lists
- Native Hosting for Catalyst open beta this summer
- Backorder support with SKU-level limits
Negative
- No quantified revenue or guidance disclosed for the announced features
- Rollouts lack detailed enterprise adoption timelines beyond select betas
News Market Reaction – CMRC
On the day this news was published, CMRC gained 1.43%, reflecting a mild positive market reaction. This price movement added approximately $3M to the company's valuation, bringing the market cap to $229.66M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
CMRC was down 4.78% while close peer BIGC fell 7.72%, but other software peers like LAW, PUBM and API showed modest gains. Momentum scanner names AZ and TRAK were both up strongly, and no close peers appeared with related news, pointing to a stock-specific narrative rather than a sector-wide move.
Previous AI Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 11 | AI commerce integration | Positive | +2.0% | Support for Google’s Universal Commerce Protocol across AI shopping surfaces. |
| Oct 29 | Agentic checkout launch | Positive | -2.9% | PayPal integration enabling agentic checkout via AI discovery platforms. |
| Sep 23 | AI governance milestone | Positive | -3.1% | ISO certification and testing against AI management frameworks for security and trust. |
| Sep 15 | AI shopping survey | Positive | +2.8% | Survey showing strong Gen Z and Millennial adoption of AI shopping advice. |
AI-related announcements have produced mixed reactions: two positive and two negative 24h moves, with an average move of -0.28%, suggesting that AI news has not consistently driven upside.
Over the past several months, Commerce has repeatedly highlighted AI and agentic-commerce initiatives. In September 2025, it emphasized responsible AI governance and ISO-related work, followed by integrations enabling agentic checkout with PayPal and AI discovery platforms. In January 2026, it backed Google’s Universal Commerce Protocol to support AI-driven buying. Today’s Commerce Live 2026 product wave extends that strategy with broader AI, payments and multi-channel capabilities across BigCommerce, Feedonomics and Makeswift.
Historical Comparison
Past AI-tag releases (4 events) averaged a modest -0.28% 24h move, indicating that AI initiatives have historically produced muted and mixed share-price reactions for CMRC.
AI-related news has progressed from consumer behavior insights, to security and governance certifications, to concrete agentic checkout integrations and now broader agentic commerce capabilities spanning discovery, payments and storefront experiences.
Market Pulse Summary
This announcement showcases a broad expansion of Commerce’s platform, combining core BigCommerce enhancements, new B2B tooling, payments innovation and agentic commerce capabilities that reach AI discovery channels like ChatGPT and Gemini. Prior AI-related updates have produced mixed share reactions on average (-0.28%), underlining the importance of execution. Metrics to watch include merchant uptake of Makeswift, Feedonomics Surface and agent-enabled checkout, as well as their impact on GMV growth and longer-term revenue performance.
Key Terms
agentic commerce technical
webhooks technical
gross merchandise value financial
sku technical
headless storefront technical
AI-generated analysis. Not financial advice.
Company showcases platform-wide advancements and introduces agentic commerce capabilities that enable merchants to sell, operate and grow in an AI-driven world
AUSTIN, Texas, April 30, 2026 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of BigCommerce, Feedonomics and Makeswift, today announced a broad set of product innovations unveiled at Commerce Live 2026, spanning core platform advancements, new growth capabilities and emerging agentic commerce experiences.
The announcements highlight how Commerce is evolving its platform to help merchants move faster, scale across channels and adapt to new forms of commerce driven by AI.
“Commerce is giving merchants the infrastructure to move faster, the flexibility to handle complexity and the ability to succeed in new commerce channels as they emerge,” said Vipul Shah, chief product officer at Commerce. “These new improvements reflect a stronger platform and new offerings and capabilities designed to help merchants turn innovation into measurable growth.”
Advancing Core Commerce Capabilities Across the Platform
Commerce introduced a range of enhancements across the BigCommerce platform designed to improve performance, flexibility and global scalability.
Key updates include:
- Multi-language capabilities: Expanded global selling support with translation APIs, localized URLs and sitemaps, and native translation management tools
- Advanced promotions management: New features including promotion banners, multi-coupon stacking, bulk coupon generation and shipping method discounts
- Improved catalog flexibility: Removal of unique product naming requirements to simplify catalog management
- Advanced catalog filtering and saved views: New precision filtering by category, inventory and more lets merchants instantly surface the products that need attention and save those views for faster access every time
- Faster checkout performance: Checkout load times reduced by one full second, delivering a measurable increase in conversion rates
- Backorder support: New controls enabling merchants to continue selling out-of-stock items with SKU-level limits
These enhancements are designed to directly impact conversion, operational efficiency and international growth for merchants.
Enabling Growth Through Storefront, B2B and Channel Innovation
Building on the platform advancements, Commerce introduced new capabilities that help merchants differentiate and scale.
Modern storefront experiences
Commerce continues to evolve its storefront capabilities with Makeswift on Stencil (now in beta), enabling merchants to adopt modern, flexible frontend experiences while maintaining compatibility with existing implementations.
Native Hosting for Catalyst: Coming to open beta this summer, Native Hosting for Catalyst provides production-ready, performant hosting on Cloudflare, managed through a simple CLI interface. It includes log retention and custom domain support — with no additional cost — making it easier than ever for merchants to deploy and manage a modern headless storefront.
Makeswift batch translation: After rolling out AI translations for Makeswift and gathering merchant feedback, Commerce is now introducing batch translation jobs, enabling teams to localize an entire site or launch a new locale at scale, not one page at a time. Merchants retain full review and approval control before anything goes live.
Expanded B2B capabilities
Commerce introduced new tools purpose-built for complex B2B operations, including AI-driven purchase order automation, event-driven webhooks and advanced pricing logic through cascading price lists.
“B2B commerce is one of our core strengths,” said Lance Owide, vice president of B2B product at Commerce. “From automating purchase orders to simplifying complex pricing models, we’re helping manufacturers and distributors reduce operational friction and scale more efficiently, while continuing to support the depth and complexity their businesses require.”
“Automating purchase orders and improving how we manage pricing has been a significant unlock for our business,” said Joe Sharplin, head of ecommerce at AS Colour. “We’re reducing manual work, minimizing errors and delivering a more seamless buying experience for our customers.”
As part of its roadmap, Commerce is also unifying its B2B and B2C platform experiences, making it simpler for merchants who sell to both businesses and consumers to manage everything from a single control panel and build on one storefront API layer.
Payments and monetization infrastructure
Commerce also highlighted continued innovation in payments, including BigCommerce Payments built with PayPal, expanded Stripe integrations and support for a growing set of local and alternative payment methods—all designed to reduce friction and improve conversion.
Feedonomics Surface expansion
Feedonomics Surface, Commerce’s self-service feed management solution, is now expanding channel support with availability across Microsoft Ads, TikTok and Pinterest, in addition to Google and Meta. The platform enables merchants to automatically sync, optimize and distribute product data across channels from a single interface.
Early adoption has already resulted in millions of products synced and measurable increases in gross merchandise value as merchants expand into new acquisition channels. Existing BigCommerce small businesses using Surface saw approximately 24 percentage points greater year-over-year gross merchandise value growth in November 2025 compared to their peers.
Introducing Agentic Commerce Capabilities
Commerce also introduced a new set of capabilities designed to support the ongoing shift toward agent-driven shopping and buying, where AI systems increasingly participate in product discovery, decision-making and transactions.
These capabilities include:
- Enriched, agent-ready product data through Feedonomics
- Distribution across AI-driven discovery surfaces including ChatGPT, Gemini, Microsoft Copilot, Perplexity, PayPal, and Stripe
- Agent-enabled checkout experiences that allow transactions to occur while merchants retain control of the customer relationship
- Conversational search and AI-assisted shopping experiences on the merchant’s own storefront
- AI-powered merchant assistant – BigCommerce Companion – supports day-to-day operations
“Commerce as an industry is entering a phase where the distance between discovery and transaction is shrinking rapidly,” said Sharon Gee, senior vice president of product for AI at Commerce. “Our focus is on making sure merchants can reap the benefits of agentic commerce while maintaining control of their data, their customers and their operations.”
Built for What’s Next
The announcements at Commerce Live 2026 reflect a broader strategy: combining flexible infrastructure, connected data and intelligent automation to help merchants grow across today’s channels while preparing for what comes next.
To learn more about Commerce’s product upgrades, visit https://www.commerce.com/momentum/.
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Dell, Harvey Nichols, King Arthur Baking Co., Mizuno, Pacsun, Perry Ellis, Skechers, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Media Contact:
Brad Hem
pr@commerce.com
