Commerce Unlocks Agentic Checkout Within AI-Powered Discovery Platforms
Commerce (Nasdaq: CMRC) announced an integration with PayPal to enable pilot merchants on BigCommerce to offer agentic checkout via Feedonomics-optimized product data, supporting discovery and one-click purchases inside AI channels. Pilot merchants can sync catalog, pricing, tax and inventory into AI platforms while retaining merchant-of-record post-purchase control. Feedonomics structures product feeds to PayPal’s commerce schema and sends AI-ready data to LLMs and AI discovery channels; Perplexity integration was previously established. The company invites eligible BigCommerce merchants to join a PayPal agentic commerce beta, with merchant discoverability on Perplexity expected before year-end.
Commerce (Nasdaq: CMRC) ha annunciato un'integrazione con PayPal per consentire ai commercianti pilota su BigCommerce di offrire un checkout agentico tramite dati di prodotto ottimizzati da Feedonomics, supportando la scoperta e gli acquisti con un click all'interno dei canali AI. I commercianti pilota possono sincronizzare catalogo, prezzi, tasse e inventario nelle piattaforme AI mantenendo il controllo post-acquisto del merchant-of-record. Feedonomics struttura i feed di prodotto secondo lo schema commerciale di PayPal e invia dati pronti per l'AI ai LLM e ai canali di scoperta AI; l'integrazione con Perplexity era stata già stabilita. L'azienda invita i commercianti BigCommerce idonei a unirsi a una beta di PayPal agentic commerce, con la scoperta del merchant su Perplexity prevista entro la fine dell'anno.
Commerce (Nasdaq: CMRC) anunció una integración con PayPal para permitir a los comerciantes piloto en BigCommerce ofrecer un checkout agéntico mediante datos de producto optimizados por Feedonomics, que facilitan el descubrimiento y las compras con un clic dentro de los canales de IA. Los comerciantes piloto pueden sincronizar el catálogo, precios, impuestos e inventario en las plataformas de IA, manteniendo el control del comerciante registrado tras la compra. Feedonomics estructura los feeds de productos según el esquema comercial de PayPal y envía datos listos para IA a los LLM y a los canales de descubrimiento de IA; la integración con Perplexity ya estaba establecida. La empresa invita a los comerciantes elegibles de BigCommerce a unirse a una beta de comercio agentic de PayPal, con la descubribilidad de comerciantes en Perplexity prevista antes de fin de año.
Commerce (Nasdaq: CMRC) 는 PayPal 와의 통합을 발표하여 BigCommerce의 파일럿 상인이 Feedonomics 최적화된 제품 데이터를 통해 에이전트형 체크아웃을 제공하고 AI 채널 내에서 발견 및 원클릭 구매를 지원합니다. 파일럿 상인은 카탈로그, 가격, 세금 및 재고를 AI 플랫폼으로 동기화하면서 구매 후 상인-오브-레코드의 제어를 유지할 수 있습니다. Feedonomics 는 PayPal의 커머스 스키마에 맞춰 제품 피드를 구성하고 AI 준비 데이터를 LLM 및 AI 발견 채널에 전송합니다; Perplexity 통합은 이미 구축되었습니다. 이 회사는 BigCommerce 자격을 갖춘 상인들에게 PayPal 에이전트형 커머스 베타에 참여할 것을 초대하며, 연말까지 Perplexity에서 상인 발견 가능성이 기대됩니다.
Commerce (Nasdaq: CMRC) a annoncé une intégration avec PayPal pour permettre aux marchands pilotes sur BigCommerce de proposer un checkout agentique via des données produit optimisées par Feedonomics, favorisant la découverte et les achats en un clic dans les canaux IA. Les marchands pilotes peuvent synchroniser le catalogue, les prix, les taxes et l'inventaire sur les plateformes IA tout en conservant le contrôle du marchand d'enregistrement après l'achat. Feedonomics structure les flux produits selon le schéma commercial de PayPal et envoie des données prêtes pour l'IA vers les LLM et les canaux de découverte IA; l'intégration avec Perplexity avait déjà été établie. L'entreprise invite les marchands BigCommerce éligibles à rejoindre une bêta du commerce agentique PayPal, avec une découvrabilité des marchands sur Perplexity attendue avant la fin de l'année.
Commerce (Nasdaq: CMRC) kündigte eine Integration mit PayPal an, um Pilotenhändlern auf BigCommerce die Nutzung eines agentischen Checkout über Feedonomics-optimierte Produktdaten zu ermöglichen, wodurch Sichtbarkeit und Einkäufe mit einem Klick in KI-Kanäle unterstützt werden. Pilothändler können Katalog, Preise, Steuern und Inventar in KI-Plattformen synchronisieren, während sie die Konto- bzw. Kaufbezogene Kontrolle als Merchant-of-Record nach dem Kauf behalten. Feedonomics strukturiert Produktfeeds gemäß dem PayPal-Handelschema und sendet KI-bereite Daten an LLMs und KI-Suchkanäle; Die Perplexity-Integration war zuvor bereits etabliert. Das Unternehmen lädt berechtigte BigCommerce-Händler ein, sich an einer PayPal agentic commerce Beta zu beteiligen, wobei die Händlerentdeckung auf Perplexity voraussichtlich bis zum Jahresende erfolgen wird.
Commerce (Nasdaq: CMRC) أعلن عن تكامل مع PayPal لتمكين التجّار التجريبيين على BigCommerce من تقديم إتمام شراء آلي بوظيفة وكيل عبر بيانات المنتج المحسّنة من Feedonomics، لدعم الاكتشاف والشراء بنقرة واحدة ضمن قنوات الذكاء الاصطناعي. يمكن للتجار التجريبيين مزامنة الكتالوج والأسعار والضرائب والمخزون إلى منصات الذكاء الاصطناعي مع الحفاظ على سيطرة التاجر المسجل بعد الشراء. تقوم Feedonomics بتهيئة تدفقات المنتجات وفق مخطط التجارة لدى PayPal وتُرسل بيانات جاهزة للذكاء الاصطناعي إلى LLMs وقنوات اكتشاف AI؛ كان قد تم تأسيس التكامل مع Perplexity سابقاً. تدعو الشركة التجّار المؤهلين عبر BigCommerce للانضمام إلى إصدار تجريبي من تجارة PayPal agentic، مع توقع إمكانية اكتشاف التاجر على Perplexity قبل نهاية السنة.
Commerce (Nasdaq: CMRC) 宣布与 PayPal 的整合，使 BigCommerce 的试点商家能够通过 Feedonomics 优化的产品数据提供 代理式结账，在 AI 通道内支持发现和一键购买。试点商家可以将目录、价格、税费和库存同步到 AI 平台，同时保留商户记录购买后的控制权。Feedonomics 将产品数据流结构化以符合 PayPal 的商业模式，并将 AI 就绪数据发送给大型语言模型（LLMs）和 AI 发现渠道；此前已建立与 Perplexity 的集成。公司邀请符合条件的 BigCommerce 商家加入 PayPal 代理式商贸测试版，预计在年底前在 Perplexity 实现商户发现能力。
- Enables PayPal agentic checkout pilot for eligible BigCommerce merchants
- Feedonomics structures product data to PayPal’s commerce schema
- Merchants remain merchant of record for order fulfillment
- Perplexity discoverability planned before year-end
- Feature limited to pilot participants; broader availability unspecified
- No financial guidance, revenue impact, or adoption metrics disclosed
Insights
Commerce’s integration with PayPal and Feedonomics launches pilot agentic checkout to enable AI-channel discovery and seamless transactions.
Commerce combines BigCommerce, Feedonomics, and PayPal’s agentic commerce services to let pilot merchants surface products in AI channels and complete checkout inside those channels while keeping order fulfillment in their BigCommerce stores. Feedonomics standardizes and enriches product data into PayPal’s commerce schema so AI platforms can interpret and display catalog content.
The feature depends on merchant enrollment in the pilot, proper structuring of product data, and PayPal’s agentic services remaining available. Risks include limited pilot eligibility and the need for merchants to maintain accurate, AI-ready data for discoverability.
Watch for pilot rollouts and merchant adoption metrics, BigCommerce beta enrollment activity, and the stated timing that merchant discoverability on Perplexity will become available
Feedonomics customers benefit from data optimized for and exported to key AI channels. Select BigCommerce customers can now access agentic checkout with PayPal's agentic commerce services
AUSTIN, Texas, Oct. 29, 2025 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions and the parent company of leading ecommerce platform BigCommerce and AI-enriched product feed management solution Feedonomics, today announced a new agentic commerce feature with seamless agentic checkout through Commerce’s integration with PayPal, enabling pilot merchants to participate in seamless agentic checkout experiences.
On Tuesday, PayPal announced the launch of its agentic commerce services, featuring Commerce as a strategic partner, to help drive the early wave of commerce capabilities for the emerging era of AI-driven shopping.
Customers that enroll in the pilot to leverage PayPal’s integration with Feedonomics and BigCommerce will be able to achieve a one-stop shop to power their catalog and checkout across AI channels, all easily integrated to their ecommerce platform, simplifying the buying journey for shoppers where they choose to shop, while maintaining control of their data and post-purchase flow.
“By combining PayPal’s trusted agentic commerce services with the power of BigCommerce and Feedonomics, we’re going to enable merchants to seamlessly reach new shoppers across AI channels,” said Sharon Gee, senior vice president of product for AI at Commerce. “This collaboration helps brands increase their visibility and conversion opportunities while giving shoppers a faster, more personalized, and secure way to discover and buy. Together, we’re advancing an open and intelligent commerce ecosystem that reduces friction, drives growth, and positions our merchants for success in the AI economy.”
To maximize product visibility in AI-powered environments, merchants must optimize their product data for discoverability by AI discovery channels. Feedonomics provides AI data optimization services that transform raw or incomplete product data into rich, AI-ready catalog content designed for LLMs. With Feedonomics, merchants can structure and normalize product data into PayPal’s commerce schema, making it compatible with any AI platform or agentic protocol. Merchants will be able to maintain full control over product data sharing with AI partners.
By enriching and structuring product data at scale, Feedonomics empowers merchants, including PacSun and BigCommerce merchants like Pickleball Central, to make their products easily understood and prioritized by AI-powered search engines, assistants and shopping platforms.
“Discovery and checkout should be one continuous experience,” Gee said. “Commerce’s integration with PayPal’s agentic commerce services removes friction so shoppers can complete their purchase the moment they’re inspired without leaving the channel. Together with PayPal, we’re redefining what it means to meet customers where they are and turning discovery into conversion.”
Earlier this year, Commerce announced that Feedonomics began providing Perplexity with pre-optimized, structured product data to ensure the LLM understands and recognizes merchant data, which leads to superior search results in favor of the brand. The company intends to partner with additional LLMs to optimize visibility and relevance for brands in AI search results.
Leveraging Feedonomics AI data readiness, optimized data is sent to the channels to help shoppers discover and find the products they are looking for. Once a shopper has selected a product, the PayPal integration with BigCommerce makes surfacing the shopping promise, tax info, price and inventory within the channel seamless. The shopper can easily checkout, and the merchant remains the merchant of record for order fulfillment.
The PayPal integration enables eligible BigCommerce pilot merchants to make their products purchasable on key AI channels. Shoppers will be able to search, browse and transact through major third-party AI platforms. These AI-powered interfaces guide shoppers through product discovery, cart creation and one-click checkout without leaving the AI chat experience. Post-purchase processes including order management, shipping and returns are handled within the BigCommerce store environment, preserving merchant control and visibility. BigCommerce merchants Pickleball Central are already capitalizing on this capability.
“We know the way our customers discover products is changing rapidly, and that means we have to act now to be prepared for where our business and ecommerce overall are heading,” said Traver West, vice president of platforms and technology at Pickleball Central. “Partnering with Commerce allows us to keep our product data connected and accurate, ensuring our brand is visible and ready to reach untapped markets as AI-driven discovery expands.”
“It is not hyperbole to say agentic commerce is causing a seismic shift for the entire industry,” Gee said. “At Commerce, we are partnering with critical players in this space to deliver extensible solutions that plug into new discovery channels quickly while providing a secure, compliant and scalable infrastructure for intelligent commerce.”
Join the Beta
Join BigCommerce and PayPal’s exclusive beta program to tap into PayPal’s store sync and transform how shoppers discover and purchase products: https://www.bigcommerce.com/product/paypal-agentic-commerce-beta/
Merchant discoverability on Perplexity will become available before the end of the year.
Learn more about how to enrich your data to sell on Perplexity and other AI channels: https://feedonomics.com/product/agentic-commerce/
Additional Resources for the Agentic Era
AI search has changed what it means to have optimized product listings. This AI Search Optimization Guide provides the critical steps brands must take to stand out.
This Product Discovery Guide outlines how AI is changing shopper behavior and how brands must adapt.
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Media Contact:
Brad Hem
pr@commerce.com
FAQ
What does Commerce (CMRC) and PayPal’s integration enable for BigCommerce merchants?
How does Feedonomics improve product visibility for CMRC merchants in AI search?
Will merchants lose control of orders when using PayPal agentic checkout with CMRC?
When will CMRC merchants be discoverable on Perplexity using this integration?
How can BigCommerce merchants join the PayPal agentic commerce beta with CMRC?
