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Bold Style of New Quadtrac Flagship Wins International Design Award

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CNH has won the prestigious Red Dot Design Award for its new Axial-Flow combine, a product under the Case IH brand. The award highlights the exceptional design and innovative technology of the next-generation Axial-Flow combine, introduced at Agritechnica 2023 and recently debuted globally in North America. The combine is designed to maximize output per engine hour while minimizing grain losses and damage. The design team will receive the award at the 'Red Dot: Best of the Best' ceremony in Essen, Germany, on June 24. The recognition underscores the product's unique engineering and design excellence.

Positive
  • CNH won the Red Dot Design Award, enhancing its brand prestige.
  • The new Axial-Flow combine is designed to maximize output per engine hour.
  • The combine emphasizes minimizing grain losses and damage.
  • Global debut in North America expands market presence.
  • The award ceremony provides additional media exposure.
Negative
  • No mention of financial performance improvements directly stemming from the new product.
  • details on customer feedback or market adoption rates.

NORTHAMPTON, MA / ACCESSWIRE / May 16, 2024 / The bold new look of the next-generation Axial-Flow combine from Case IH, a brand of CNH, caught the eye of judges taking a Red Dot Design Award for product design.

Judged annually, the Red Dot Design Award is one of the world's largest design competitions, and its label has become established internationally as one of the most sought-after marks of quality for good design.

Core details of the new Case IH AF series Axial-Flow were revealed at Agritechnica 2023, and the new combine recently made its full global debut in North America. It is designed with a renewed focus on helping users to maximize output per engine hour while minimizing losses and grain damage, retaining the proven Axial-Flow principle of rotary threshing and separation.

The new technology is packaged within a fresh Axial-Flow style that introduced a new look to the range, designed to show that this is a very different class of combine. The design team from Case IH and its parent CNH will receive the Red Dot Design award for the AF at a special ‘Red Dot: Best of the Best' ceremony, to be held at the Aalto Theater in Essen, Germany, on June 24.

"The receipt of a Red Dot Design Award is a great honor for the design team behind the new Axial Flow," says David Wilkie, industrial design director at Case IH parent CNH.

"We wanted to create a look that showed this combine is much more than a refresh of existing ideas in terms of internal engineering and is something really very different. I'm really pleased the Red Dot jury recognized our efforts to create a style that matches the Axial-Flow AF's considerable substance."

Bold style of the new Quadtrac flagship

View additional multimedia and more ESG storytelling from CNH Industrial on 3blmedia.com.

Contact Info:
Spokesperson: CNH Industrial
Website: https://www.3blmedia.com/profiles/cnh-industrial
Email: info@3blmedia.com

SOURCE: CNH Industrial



View the original press release on accesswire.com

FAQ

What award did CNH win for the new Axial-Flow combine?

CNH won the Red Dot Design Award for the new Axial-Flow combine.

When and where will the Red Dot Design Award ceremony take place?

The ceremony will be held at the Aalto Theater in Essen, Germany, on June 24.

What are the key features of the new Axial-Flow combine by CNH?

The new Axial-Flow combine is designed to maximize output per engine hour, minimize grain losses and damage, and features innovative rotary threshing and separation technology.

When and where was the new Axial-Flow combine introduced?

The new Axial-Flow combine was introduced at Agritechnica 2023 and recently made its full global debut in North America.

What is the significance of winning the Red Dot Design Award for CNH?

Winning the Red Dot Design Award enhances CNH's brand prestige and highlights the exceptional design and innovation of its products.

CNH Industrial N.V.

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