Triple win for CNH brands at the 2026 Red Dot Design Awards

Rhea-AI Summary

CNH (NYSE: CNHI) announced that three tractors from Case IH, New Holland and STEYR won 2026 Red Dot Design Awards for design quality, innovation and usability. Winners are Case IH Puma, New Holland T7 Standard Wheelbase and STEYR Cervus CVT. The awards highlight cab comfort, visibility, lighting and practical service features.

Market Context

This announcement highlights multiple Red Dot Design Awards for CNH’s Case IH, New Holland and STEYR...

Analysis

This announcement highlights multiple Red Dot Design Awards for CNH’s Case IH, New Holland and STEYR brands, underscoring emphasis on design, usability and high-horsepower innovation. Pre-news, CNHI traded at its 52-week low of 11.45, about 27.26% below the 15.74 high, with volume of 6,444,450 shares versus a 7,840,794 average. In context of prior filings noting demand and margin pressures, investors may watch whether such recognition supports product differentiation and future operating performance.

Key Figures

Share price: $11.45 Daily change: -0.48% Volume today: 6,444,450 shares +5 more

8 metrics

Share price $11.45 Pre-news last trade for CNHI

Daily change -0.48% Price change over last 24 hours

Volume today 6,444,450 shares Compared with 20-day average volume

20-day avg volume 7,840,794 shares Liquidity benchmark prior to this news

52-week high $15.74 Upper end of past year’s trading range

52-week low $11.45 Lower end of past year’s trading range (current level)

Market cap $14,398,166,885 Pre-news equity value for CNHI

Employees 34,000+ Global workforce mentioned in article

Key Terms

daytime running lights, autonomous systems, satellite-based positioning

3 terms

daytime running lights technical

"The STEYR logo is now seamlessly integrated into the rear lights, while daytime running lights complete the modern, unmistakable design."

Daytime running lights are low-power exterior lights that automatically stay on while a vehicle is moving to make the car more visible to other road users. For investors they matter because they influence safety ratings, regulatory compliance, small manufacturing and component costs, and consumer appeal—like adding reflective paint to a bicycle, a modest feature that can affect sales, warranty exposure and parts suppliers’ revenue.

autonomous systems technical

"Raven, a leader in digital agriculture, precision technology and the development of autonomous systems;"

Autonomous systems are machines or technology that can operate and make decisions on their own, without needing constant human guidance. They use sensors, software, and rules to perform tasks independently, much like a self-driving car navigating traffic. For investors, understanding autonomous systems is important because they are transforming industries, increasing efficiency, and creating new opportunities for innovation and growth.

satellite-based positioning technical

"a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies;"

Satellite-based positioning uses signals from orbiting satellites to determine a device’s precise location and time, like a constellation in the sky acting as a global map and clock. Investors care because this capability underpins navigation, fleet tracking, autonomous systems, timing for financial networks, and location-based services; changes in its accuracy, availability, or regulation can directly affect revenue, costs, and competitive positions across many industries.

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Triple win for CNH brands at the 2026 Red Dot Design Awards

The winning tractor designs are:

• • Case IH Puma
  • New Holland T7 Standard Wheelbase
  • STEYR Cervus CVT

 Basildon, May 5, 2026

CNH (NYSE: CNH) is proud to announce that three models from its Case IH, New Holland, and STEYR^® brands, have won 2026 Red Dot Design Awards. Red Dot is one of the world’s most prestigious design competitions, honoring products that stand out for design quality, innovation and usability.

“When design works seamlessly for our customers, it elevates both performance and pride of ownership,” said Lisa Jackson, Head of Design and UX at CNH. "This recognition across multiple designs reflects our commitment to creating machines where distinctive, thoughtful design goes hand-in-hand with real-world value for farmers.”

THE WINNERS

The Case IH Puma^® series combines bold Case IH family styling with a significantly enhanced cab environment designed to support long working days. Improvements include easier access, revised interior styling, increased storage and upgraded in-cab displays, all developed to enhance operator comfort, and everyday ease of use. Externally, a redesigned hood and lighting package improve forward visibility, while new LED fender taillights integrate safety with a distinctive visual signature.

The New Holland T7 Standard Wheelbase stands out for its compact proportions, more dynamic stance and carefully integrated functional elements that deliver improved visibility, maneuverability and operator comfort. The tractor also debuts New Holland’s Dynamic Blue color, which will be progressively introduced across its product portfolio underlining the brand’s commitment to a distinctive and consistent design language. Styling details such as the new hood shape, integrated cab access, LED lighting and refined rear design blend aesthetics with practical benefits for everyday farming operations.

The STEYR Cervus CVT is the brand’s first 400+ horsepower tractor. It features STEYR’s distinctive new styling within a model that blends a high-power output with compact dimensions, to provide maximum flexibility and the ability to handle a full suite of tasks. It incorporates practical features such as easy service access and an advanced lighting concept, including high intensity hood and taillights. The STEYR logo is now seamlessly integrated into the rear lights, while daytime running lights complete the modern, unmistakable design.

These awards reflect CNH’s commitment to customer-driven design, functionality and innovation.

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over 180 years, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 34,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

Contact:

Media Relations
Email: mediarelations@cnh.com

Attachments

• 20260505_PR_CNH_Red_Dot_Awards
• STEYR Cervus
• Case IH Puma
• New Holland T7 Standard Wheelbase

FAQ

Which CNHI models won 2026 Red Dot Design Awards?

Three CNHI models won Red Dot awards: Case IH Puma, New Holland T7 Standard Wheelbase, and STEYR Cervus CVT. According to CNH, each design was recognized for a mix of operator comfort, improved visibility, lighting advances, and practical serviceability.

What design features earned the Case IH Puma a Red Dot award?

The Case IH Puma won for cab enhancements, exterior visibility and lighting upgrades. According to CNH, highlights include easier access, revised interior styling, increased storage, upgraded in-cab displays, a redesigned hood and new LED fender taillights for safety and visibility.

Why was the New Holland T7 Standard Wheelbase recognized by Red Dot?

New Holland T7 was recognized for compact proportions, improved maneuverability and integrated functional styling. According to CNH, the model debuts Dynamic Blue color, new hood shape, integrated cab access, LED lighting and a refined rear design that blends aesthetics with practical benefits.

What makes the STEYR Cervus CVT notable in the CNHI Red Dot wins?

STEYR Cervus CVT was cited for combining high power with compact dimensions and service practicality. According to CNH, it is STEYR’s first 400+ horsepower tractor, featuring easy service access, advanced lighting, integrated rear-logo lights and a modern daytime running light signature.

Do the Red Dot awards affect CNHI product rollout or branding?

The awards highlight CNH’s focus on consistent design and usability but do not specify rollout changes. According to CNH, recognition underscores design language adoption—for example, New Holland’s Dynamic Blue will be progressively introduced across its portfolio.

Where can investors find more information about CNHI’s awards and products?

Investors can find details and related media on CNH’s official sites and press channels. According to CNH, further information, imagery and company reports are available at cnh.com and media.cnh.com, with media relations contact provided for inquiries.