Roku Stock Price, News & Analysis

Roku and Dentsu have released findings from a study on shoppable TV advertising engagement, revealing key consumer behavior insights. The research shows that 72% of consumers pay more attention to personalized ads reflecting their interests, while 71% are more attentive to ads for previously purchased brands. Interactive shoppable TV ads demonstrated a 58% increase in unaided brand recall according to Kantar Milward Brown. The study found that over half of streamers would consider adding advertised products to digital shopping carts or purchasing directly through their TV using saved retailer credentials. While 83% of respondents value relevant ads, only 34% actively pay attention to them, highlighting a significant engagement gap. The research emphasizes that successful shoppable TV advertising requires delivering clear value to consumers through exclusive offers, time savings, or personalized recommendations.

Roku, the leading TV OS provider in North America, has launched its enhanced 2025 TV lineup including Select, Plus, and Pro Series models in the U.S. The Pro Series features advanced upgrades including improved Mini-LED with QLED technology, 75% higher dynamic contrast, and Roku Smart Picture Max for automatic scene-by-scene adjustments. Notable improvements include Wi-Fi 6 integration, AMD FreeSync Premium Pro for gaming, and Dolby Atmos speakers. The Plus Series now includes previously Pro-exclusive features like Smart Picture Max and mini-LED backlighting at a more accessible price point. The Select Series offers sizes from 24" to 85" with HDR10+ support on 4K models. All models feature enhanced software, Bluetooth Headphone Mode, and simplified cable management. The lineup is available nationwide at major retailers starting under $130.

Roku (NASDAQ: ROKU) announced that CFO Dan Jedda will present at the 20th Annual Needham Technology, Media, & Consumer Conference on May 13, 2025. The presentation will take place at 3:00 PM ET / 12:00 PM PT in a fireside chat format. Investors can access both the live webcast and replay of the presentation through Roku's Investor Relations website at roku.com/investor.

Roku (NASDAQ: ROKU) announced it has released its financial results for the first quarter of 2025. The company will host a webcast conference call to discuss these results at 2:00 PM Pacific Time. While the press release doesn't disclose specific financial metrics, investors can access the detailed quarterly letter to shareholders on Roku's investor relations website. A recording of the conference call will be made available after the event.

Roku (NASDAQ: ROKU), the leading TV streaming platform in North America, has announced a significant expansion of its product lineup and software updates. The company, which serves over 90 million households globally and more than half of U.S. broadband homes, unveiled new streaming devices and platform enhancements.

Key announcements include the launch of two new streaming players - the Roku Streaming Stick and Roku Streaming Stick Plus, which are 35% smaller than competing brands. The company is also expanding its Roku-made TVs lineup, introducing new smart home products including the Roku Battery Camera and Battery Camera Plus, and launching a new TV Smart Projector reference design.

The expansion includes significant international growth, with new streaming devices being launched across multiple regions including Canada, Mexico, the United Kingdom, Brazil, and various countries in Central and South America. Platform updates feature new content discovery tools, including a 'Coming Soon to Theaters' row and personalized sports highlights.

Roku (Nasdaq: ROKU) has scheduled its Q1 2025 earnings release for Thursday, May 1, 2025, after market close. The company will host a live webcast conference call at 2:00 PM Pacific Time on the same day to discuss the financial results. Investors can access the webcast in listen-only mode through Roku's investor relations website, where an archived version will also be available after the call.

Roku (Nasdaq: ROKU) has announced that Anthony Wood, the company's Founder and CEO, will take part in a fireside chat at the 2025 Morgan Stanley Technology, Media and Telecom Conference. The event is scheduled for Wednesday, March 5, at 12:20 PM PT / 3:20 PM ET.

Interested parties can access both the live webcast and a replay of the presentation through Roku's investor relations website at www.roku.com/investor.

Roku has secured exclusive streaming rights in Canada for American Idol season 8 through a partnership with Fremantle, marking their first single-territory live and simulcast deal. The show will air on The Roku Channel for free in Canada, with next-day on-demand availability.

The new season premieres March 9, with a special preview on March 2, featuring judges Luke Bryan, Lionel Richie, and Carrie Underwood, alongside host Ryan Seacrest. The show will simultaneously air on ABC and Hulu in the U.S.

The Roku Channel offers over 200 free ad-supported streaming TV (FAST) channels and is exclusively available on Roku streaming players or Roku TV Models in Canada.