Roku Stock Price, News & Analysis

Roku, the leading TV OS in North America, has achieved a milestone of 90 million streaming households in early January 2025. The company dominates nearly half of all U.S. broadband households and maintains its position as the top-selling TV OS for over five years in the U.S.

In 2024, Roku marked significant anniversaries: 10 years of the Roku TV program and 15 years since launching its first streaming device. The company introduced new features including Backdrops and Roku Smart Picture. The platform offers over 500 free live linear channels in the U.S., with The Roku Channel ranking among the top 10 streaming services and experiencing 80% year-over-year growth.

The platform's success is attributed to features like universal search, What to Watch, and Live TV Guide, along with unique content destinations like the Olympics Zone. Roku's business model combines device sales with platform revenue from advertising and subscriptions.

Roku (NASDAQ: ROKU) has launched the Roku Data Cloud, a new data solution suite enabling partners to access, analyze, and leverage Roku's proprietary TV data. As the #1 TV streaming platform in the U.S., Roku aims to enhance accountability and transparency in TV streaming media investments through this initiative.

The platform connects advertisers, agencies, and partners to viewership data from Roku's TV operating system through Roku's clean room, driving outcomes via inventory in Roku Exchange. Key partnerships include:

• Omnicom Media Group - for precise planning and messaging through the Omni operating system
• PMG's Alli - for audience behavior insights and campaign optimization
• Yahoo - with three new integrations including Yahoo ConnectID, Yahoo Backstage connection, and Roku audience activation on Yahoo DSP
• Innovid - for in-flight campaign information sharing
• iSpot.TV - for measurement suite integration

Roku has achieved a significant milestone in Canada, now offering more than 150 free ad-supported streaming TV (FAST) channels on The Roku Channel. The expanded lineup includes newly added channels such as Corner Gas Channel, CTV @ Home, CTV Laughs, and Noovo Cinéma.

The company announced upcoming additions of three new CBC News local channels (Manitoba, Quebec, and Nova Scotia), joining existing BC, Toronto, and national CBC News channels. Other notable additions include Zoomer Television, EarthDay 365, Heartland, Murdoch Mysteries, The Graham Norton Show, and The Ed Sullivan Show.

The Roku Channel, exclusively available on Roku streaming players and Roku TV Models in Canada, serves as the platform's hub for free and premium entertainment, including Roku Originals.

Roku (NASDAQ: ROKU) has announced that Chief Financial Officer Dan Jedda will take part in the UBS Global Media and Communications Conference in New York. The event will feature Jedda in a fireside conversation scheduled for 10:30 AM ET on Monday, December 9.

Interested parties can access both the live webcast and replay of the conversation through Roku's Investor Relations website. This appearance at a major industry conference provides an opportunity for investors and analysts to gain insights into Roku's financial strategy and market position.

Roku announces extensive Black Friday deals starting November 21, featuring significant discounts across its product lineup. The sale includes streaming devices starting at $17.99, TVs with up to $700 off, and smart home products with substantial savings. Pro Series TV discounts range from $300-$700 off, while the popular Streaming Stick 4K will be available for $29.99. The company is also offering premium subscription deals, including 60% off Peacock Premium annual plans and promotional offers for Apple TV+, MAX, and Paramount+.

Roku announced its third quarter 2024 financial results. The company will discuss the results during a webcast conference call at 2:00 PM Pacific Time. Investors can access the live webcast in listen-only mode through Roku's investor relations website, where the quarterly letter to shareholders is also available. An archived version of the webcast will be accessible after the call.

Roku (Nasdaq: ROKU) has announced that it will release its third quarter 2024 financial results after the stock market closes on Wednesday, Oct. 30, 2024. The company will host a live webcast of its conference call to discuss the results at 2:00 PM Pacific Time on the same day.

Investors and interested parties can access the live webcast in listen-only mode from the Roku investor relations website. For those unable to attend the live event, an archived webcast of the conference call will be made available on the Roku website following the call.

Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) have expanded their advertising partnership, introducing new shoppable formats and targeting capabilities for CPG advertisers. The collaboration aims to make TV moments shoppable for high-intent customers, offering:

1. Shoppable ads on Roku with direct purchase options via Instacart
2. Home Screen ad formats on Roku linking to Instacart purchases
3. Enhanced targeting using Instacart's first-party data

The partnership has shown strong results, with 52% of Roku streamers who purchased advertised products via Instacart being new-to-brand. This expansion builds on their initial 2023 collaboration, which focused on measuring TV ad impact on e-commerce purchases.

Roku (NASDAQ: ROKU) has launched Roku Ads Manager, a self-service solution for CTV performance marketing. This platform is designed to help growth marketers succeed as TV ad spending shifts from linear to streaming. Key features include:

1. Optimization and performance driven by Roku's extensive CTV reach
2. Efficiency and competitive pricing through direct premium inventory
3. Action Ads allowing interactive video overlays
4. Shopify Checkout integration for self-service shoppable ads

The solution aims to democratize CTV advertising access and improve results for advertisers of all sizes. Roku Ads Manager complements Roku's existing advertising product portfolio, offering flexibility in purchasing premium ad supply.