Roku Stock Price, News & Analysis

Instacart (NASDAQ: CART) and Roku (NASDAQ: ROKU) have expanded their advertising partnership, introducing new shoppable formats and targeting capabilities for CPG advertisers. The collaboration aims to make TV moments shoppable for high-intent customers, offering:

1. Shoppable ads on Roku with direct purchase options via Instacart
2. Home Screen ad formats on Roku linking to Instacart purchases
3. Enhanced targeting using Instacart's first-party data

The partnership has shown strong results, with 52% of Roku streamers who purchased advertised products via Instacart being new-to-brand. This expansion builds on their initial 2023 collaboration, which focused on measuring TV ad impact on e-commerce purchases.

Roku (NASDAQ: ROKU) has launched Roku Ads Manager, a self-service solution for CTV performance marketing. This platform is designed to help growth marketers succeed as TV ad spending shifts from linear to streaming. Key features include:

1. Optimization and performance driven by Roku's extensive CTV reach
2. Efficiency and competitive pricing through direct premium inventory
3. Action Ads allowing interactive video overlays
4. Shopify Checkout integration for self-service shoppable ads

The solution aims to democratize CTV advertising access and improve results for advertisers of all sizes. Roku Ads Manager complements Roku's existing advertising product portfolio, offering flexibility in purchasing premium ad supply.

Roku's fifth annual Video on Demand (VOD) Evolution study reveals significant shifts in Canadian TV streaming habits. 69% of Canadian TV streamers now watch ad-supported TV at least monthly, up from 59% in 2023. Addressable TV streamers spend an average of 23.3 hours weekly watching TV, compared to 20.4 hours for all viewers.

The study highlights a growing desire for both on-demand and live/scheduled programming, with 58% of Canadians seeking this combination, up from 56% in 2023. On-demand content still dominates (57% of viewing time), but live TV accounts for 28%. Economic challenges have led to increased adoption of cost-effective ad-supported streaming options, with 46% of Canadian TV streamers now using at least one such service, up from 31% in 2023.

The NFL Zone is back on the Roku platform for the 2024-25 season, offering fans a tailored experience to access live and upcoming NFL games, highlights, and content. Key features include:

1. Easy access to the NFL App and NFL's FAST Channel
2. Subscription options for NFL+ and NFL+ Premium
3. New Instant Signup and Roku Pay for easier NFL+ subscriptions
4. Team-vs-team highlights for every game
5. Off-season moments coverage

The NFL Zone, accessible from the Sports section in Roku's Home Screen Menu, also presents advertising opportunities, with Total Wireless securing premium positions for the 2024 season.

Roku (NASDAQ: ROKU), the leading TV streaming platform in the U.S., has announced its adoption of Unified ID 2.0 (UID2) across its premium streaming inventory. This integration will enhance advertising targeting and performance for Roku Media. UID2, developed by The Trade Desk, is a pioneering identity solution for the open internet.

Key benefits for advertisers include:

• Improved audience reach through interoperable identity
• Seamless campaign activation and measurement
• Better campaign performance and ROI
• More accurate targeting and measurement capabilities

Roku, Inc. (NASDAQ: ROKU) has announced the release of its second quarter 2024 financial results. The company has made the detailed letter to shareholders available on its investor relations website. Roku will be hosting a webcast conference call to discuss these results today at 2:00 PM Pacific Time. Interested parties can access the live webcast in listen-only mode through the Roku investor relations website. For those unable to attend the live event, an archived version of the conference call will be made available following the call.

Roku (Nasdaq: ROKU) has announced its plans to release second quarter 2024 financial results on Thursday, August 1, 2024, after the stock market closes. The company will host a live webcast of its conference call to discuss the results at 2:00 PM Pacific Time on the same day.

Investors and interested parties can access the live webcast in listen-only mode from the Roku investor relations website. For those unable to attend the live event, an archived webcast of the conference call will be made available on the Roku website following the call, ensuring all stakeholders have access to the financial information and discussion.

Roku has announced that Louise Pentland will join the company as Senior Vice President and General Counsel, effective July 23. Pentland, who previously served as Executive Vice President and Chief Counsel for Disney Experiences and Products, brings extensive expertise in legal and regulatory matters. She will succeed Stephen Kay, who will retire in November after over a decade with Roku. During his tenure, Kay played a key role in significant company milestones, including Roku's IPO in 2017. CEO Anthony Wood praised Pentland’s expertise and noted her potential contributions to Roku's goals. Pentland expressed excitement about joining the company and contributing to its future.

Roku (NASDAQ: ROKU) has announced a partnership with Fandango to enhance theatrical advertising through Fandango's proprietary marketing insights technology, Fandango360. This collaboration allows advertisers to measure the impact of their Roku ad campaigns on Fandango movie ticket sales, providing a comprehensive view of media buys and consumer behavior. According to Roku, nearly 90% of its users have attended movies in the past year. The partnership aims to leverage Roku's extensive reach and viewer engagement to optimize marketing efficiency and boost box office revenue. This initiative is part of Roku's strategy to provide advertisers with valuable insights and improve their marketing effectiveness.