Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. (ROKU) is a leader in streaming entertainment, powering smart TVs and devices through its proprietary operating system. This page aggregates official company announcements and market-moving developments for investors and industry observers.
Access primary-source updates including earnings reports, content partnership announcements, and technology innovations shaping the streaming landscape. Our curated feed ensures timely access to Roku's strategic moves in device manufacturing, OS licensing, and advertising platform enhancements.
Key coverage areas include platform growth metrics, hardware updates for Roku streaming devices, and advertising technology advancements. Bookmark this page to monitor how Roku continues bridging traditional TV experience with streaming-first solutions.
Roku (NASDAQ: ROKU) has introduced Roku Exchange, a new advertising technology that provides equal access to premium Roku Media for marketers of all sizes. This platform connects ad inventory with advertiser demand, enhancing campaign performance through AI-driven optimization and identity data.
Roku Exchange integrates with the Magnite supply-side platform to offer seamless programmatic access to TV streaming ad placements, including Marquee Ads, shoppable Action Ads, and Roku City's branded buildings. With Roku data from millions of households, advertisers can target audiences more accurately and personalize ad content.
Key partners benefiting from Roku Exchange include The Trade Desk, Google Display & Video 360, and Yahoo DSP. This initiative democratizes access to Roku Media, driving better results for advertisers and enriching the consumer experience.
Roku has announced that its Chief Financial Officer, Dan Jedda, will present at the 18th Annual Needham Technology & Media Conference on May 15, 2024. The presentation, scheduled for 11 AM Eastern Time / 8 AM Pacific Time, will be a fireside conversation. Interested parties can access a live webcast and replay via Roku’s Investor Relations site.
Roku has secured exclusive multi-year rights for Major League Baseball Sunday Leadoff live games, offering Sunday MLB games for free on The Roku Channel, with an all-new MLB Zone. The partnership includes MLB FAST channel, nightly recaps, and highlights.
Roku, Inc. unveiled new video experiences, ad solutions, and content partnerships at its IAB NewFront presentation in New York. With a large audience reach, Roku aims to address industry challenges through innovative ad offerings and engaging content, positioning itself as a lead-in to television. The company announced key partnerships, immersive ad experiences, and innovative ad solutions to enhance viewer engagement and advertiser interactions.
Roku, Inc. and iSpot.tv have announced an expanded partnership to enhance ad measurement capabilities on the Roku platform. iSpot will become a preferred third-party measurement partner, providing fast and reliable metrics for advertisers. The partnership aims to improve ad performance and measurement accuracy, benefiting advertisers, publishers, and the streaming TV ecosystem.
Roku announced a new data-driven TV streaming partnership with The Trade Desk to enhance the ad buying experience, empowering advertisers with better planning, buying, and measurement of TV streaming media. By leveraging Roku's automatic content recognition data, advertisers can suppress incremental households that have already seen their linear TV ads. This partnership aims to provide The Trade Desk customers with access to Roku audience and behavioral data on Roku Media, offering improved campaign optimization capabilities.
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