Roku Stock Price, News & Analysis

Roku (NASDAQ: ROKU), the leading TV streaming platform in the U.S., has announced its adoption of Unified ID 2.0 (UID2) across its premium streaming inventory. This integration will enhance advertising targeting and performance for Roku Media. UID2, developed by The Trade Desk, is a pioneering identity solution for the open internet.

Key benefits for advertisers include:

• Improved audience reach through interoperable identity
• Seamless campaign activation and measurement
• Better campaign performance and ROI
• More accurate targeting and measurement capabilities

Roku, Inc. (NASDAQ: ROKU) has announced the release of its second quarter 2024 financial results. The company has made the detailed letter to shareholders available on its investor relations website. Roku will be hosting a webcast conference call to discuss these results today at 2:00 PM Pacific Time. Interested parties can access the live webcast in listen-only mode through the Roku investor relations website. For those unable to attend the live event, an archived version of the conference call will be made available following the call.

Roku (Nasdaq: ROKU) has announced its plans to release second quarter 2024 financial results on Thursday, August 1, 2024, after the stock market closes. The company will host a live webcast of its conference call to discuss the results at 2:00 PM Pacific Time on the same day.

Investors and interested parties can access the live webcast in listen-only mode from the Roku investor relations website. For those unable to attend the live event, an archived webcast of the conference call will be made available on the Roku website following the call, ensuring all stakeholders have access to the financial information and discussion.

Roku has announced that Louise Pentland will join the company as Senior Vice President and General Counsel, effective July 23. Pentland, who previously served as Executive Vice President and Chief Counsel for Disney Experiences and Products, brings extensive expertise in legal and regulatory matters. She will succeed Stephen Kay, who will retire in November after over a decade with Roku. During his tenure, Kay played a key role in significant company milestones, including Roku's IPO in 2017. CEO Anthony Wood praised Pentland’s expertise and noted her potential contributions to Roku's goals. Pentland expressed excitement about joining the company and contributing to its future.

Roku (NASDAQ: ROKU) has announced a partnership with Fandango to enhance theatrical advertising through Fandango's proprietary marketing insights technology, Fandango360. This collaboration allows advertisers to measure the impact of their Roku ad campaigns on Fandango movie ticket sales, providing a comprehensive view of media buys and consumer behavior. According to Roku, nearly 90% of its users have attended movies in the past year. The partnership aims to leverage Roku's extensive reach and viewer engagement to optimize marketing efficiency and boost box office revenue. This initiative is part of Roku's strategy to provide advertisers with valuable insights and improve their marketing effectiveness.

Roku (NASDAQ: ROKU) has introduced Roku Exchange, a new advertising technology that provides equal access to premium Roku Media for marketers of all sizes. This platform connects ad inventory with advertiser demand, enhancing campaign performance through AI-driven optimization and identity data.

Roku Exchange integrates with the Magnite supply-side platform to offer seamless programmatic access to TV streaming ad placements, including Marquee Ads, shoppable Action Ads, and Roku City's branded buildings. With Roku data from millions of households, advertisers can target audiences more accurately and personalize ad content.

Key partners benefiting from Roku Exchange include The Trade Desk, Google Display & Video 360, and Yahoo DSP. This initiative democratizes access to Roku Media, driving better results for advertisers and enriching the consumer experience.

Roku has announced that its Chief Financial Officer, Dan Jedda, will present at the 18th Annual Needham Technology & Media Conference on May 15, 2024. The presentation, scheduled for 11 AM Eastern Time / 8 AM Pacific Time, will be a fireside conversation. Interested parties can access a live webcast and replay via Roku’s Investor Relations site.

Roku has secured exclusive multi-year rights for Major League Baseball Sunday Leadoff live games, offering Sunday MLB games for free on The Roku Channel, with an all-new MLB Zone. The partnership includes MLB FAST channel, nightly recaps, and highlights.

Roku, Inc. unveiled new video experiences, ad solutions, and content partnerships at its IAB NewFront presentation in New York. With a large audience reach, Roku aims to address industry challenges through innovative ad offerings and engaging content, positioning itself as a lead-in to television. The company announced key partnerships, immersive ad experiences, and innovative ad solutions to enhance viewer engagement and advertiser interactions.