Welcome to our dedicated page for Roku news (Ticker: ROKU), a resource for investors and traders seeking the latest updates and insights on Roku stock.
Roku, Inc. (NASDAQ: ROKU) news covers developments across its TV streaming platform, hardware devices, advertising partnerships, and financial performance. Roku describes itself as a company that pioneered streaming on TV, connecting users to content, enabling publishers to build and monetize audiences, and giving advertisers tools to reach viewers on the largest screen in the home. News about Roku often highlights how the company expands its platform, deepens partnerships, and reports on its operating results.
Investors and industry observers following ROKU news can expect updates on Roku-made TVs, Roku TV™ models produced with TV OEM brands, Roku streaming players, and TV-related audio devices, as well as Roku Smart Home products sold in the United States. Announcements frequently feature new product categories and form factors that use Roku OS, such as Roku TV smart projectors or collaborations that bring Roku TV to additional television brands.
Roku news also focuses on The Roku Channel, the company’s free and premium streaming app with exclusive access to Roku Originals, and its position among ad-supported streaming services. Articles may discuss audience engagement, geographic availability in the United States, Canada, Mexico, and the United Kingdom, and Roku’s role as a TV streaming platform in the U.S., Canada, and Mexico by hours streamed.
Another major theme in Roku’s news flow is advertising and measurement. Releases describe expanded partnerships with companies such as Nielsen, iSpot, and DoubleVerify to enhance campaign measurement, attribution, and fraud protection on connected TV. Earnings-related news, including quarterly financial results and investor conference appearances, is disclosed through press releases and linked shareholder communications. The ROKU news page on Stock Titan aggregates these updates so readers can track how Roku’s platform, partnerships, and financial disclosures evolve over time.
Roku, Inc. and iSpot.tv have announced an expanded partnership to enhance ad measurement capabilities on the Roku platform. iSpot will become a preferred third-party measurement partner, providing fast and reliable metrics for advertisers. The partnership aims to improve ad performance and measurement accuracy, benefiting advertisers, publishers, and the streaming TV ecosystem.
Roku announced a new data-driven TV streaming partnership with The Trade Desk to enhance the ad buying experience, empowering advertisers with better planning, buying, and measurement of TV streaming media. By leveraging Roku's automatic content recognition data, advertisers can suppress incremental households that have already seen their linear TV ads. This partnership aims to provide The Trade Desk customers with access to Roku audience and behavioral data on Roku Media, offering improved campaign optimization capabilities.
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