Roku Pro Series Arrives with Elevated Features and Design in a TV Made for Streaming
- Roku introduces the new premium Roku Pro Series TVs with advanced picture quality and immersive audio.
- The TVs feature mini-LED backlighting, a 4K QLED panel, HDR10+, Dolby Vision IQ™, and a flagship processor for superior streaming.
- The Roku Voice Remote Pro 2nd edition includes motion-activated backlit buttons, USB-C charging, and a remote finder button.
- The Pro Series TVs come with Backdrops, a feature to transform the TV into a work of art.
- Pricing starts at $899.99 for 55” models.
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The launch of Roku's Pro Series TVs represents a strategic move in the highly competitive smart TV market. With features like mini-LED backlighting, a 4K QLED 120Hz panel and Dolby Vision IQ, Roku is positioning its product as a premium offering. The integration of advanced picture quality and audio technology addresses the consumer demand for high-quality home entertainment experiences, which has been growing steadily, particularly in the context of increased content consumption during the pandemic.
The decision to sell through major retailers such as Best Buy, Amazon and Walmart is likely to enhance product accessibility and visibility. However, the price point, ranging from $899.99 to $1699.99, places the Pro Series in direct competition with established brands like Samsung and LG, which have strong footholds in the premium segment. Roku's challenge will be to convince consumers of the value proposition of its TVs against these incumbents.
Roku's incorporation of a dedicated neural processing unit (NPU) for real-time picture adjustment using AI is indicative of the broader trend towards smarter, more adaptive consumer electronics. This technology, which allows the TV to refine color, contrast and sharpness scene-by-scene, reflects the industry's push towards personalized and automated user experiences. Such features, combined with the Roku operating system's track record, could entice users looking for a seamless and intuitive interface.
The introduction of the Roku Soundstage Audio with side-firing speakers also showcases Roku's commitment to enhancing the audio experience, which is often a secondary consideration for TV manufacturers. This could resonate with consumers who are increasingly interested in creating a theater-like environment at home.
The expansion of the Roku ecosystem with the Pro Series TVs and new features like Backdrops, which transforms the TV into a decorative piece, is an example of how companies are innovating beyond traditional usage. This could appeal to design-conscious consumers and those interested in the aesthetic integration of technology into their living spaces. Additionally, the software update extending Roku Smart Picture to older models demonstrates Roku's commitment to maintaining the value of their products over time, potentially influencing brand loyalty and customer satisfaction.
From a gaming perspective, the inclusion of 120Hz refresh rates and AMD Freesync Premium Pro support indicates Roku's awareness of the growing gaming market and the need for TVs that can double as high-performance gaming monitors. This dual functionality could attract a niche market of console and PC gamers looking for versatile screens.
New addition to Roku’s award-winning lineup of TVs offers Roku Smart Picture Max, Roku Soundstage Audio, a new Voice Remote Pro, and more
Roku's new premium televisions, the Roku Pro Series, are now available at Best Buy stores and online at BestBuy.com, Amazon.com, and Walmart.com. (Graphic: Business Wire)
To make what you’re watching pop off the screen, the Roku Pro Series features mini-LED backlighting for deep blacks and dazzling highlights, with a 4K, QLED, 120Hz panel that produces more than a billion colors along with HDR10+ and Dolby Vision IQ™ to bring content to life. Powering the Pro Series is an all-new flagship processor and upgraded memory architecture, making these TVs the snappiest Roku devices ever. The Pro Series also comes equipped with a dedicated neural processing unit (NPU) that allows Roku Smart Picture Max to automatically adjust picture settings. To complete the viewing experience, Roku Soundstage Audio projects sound out and around the viewer through the Pro Series’ new side-firing speakers, for rich spatial effects and deep bass.
“For years, we’ve been invested in making the picture great for the shows and movies you’re watching—and now we’ve added the simplicity of automation,” said Chris Larson, Vice President, Retail Strategy, Roku. “Our Pro Series TVs not only look and sound beautiful; they also give our customers the best possible viewing experience, no matter what they’re watching.”
Picture quality is a key feature for
Created by Roku’s Advanced TV Technology team, Roku Smart Picture uses custom metadata to automatically adjust picture modes before content even starts to play. Thanks to specialized hardware, the Roku Pro Series takes capabilities one step further with Smart Picture Max, which uses AI to refine color, contrast, and sharpness in real-time scene-by-scene.
Pro Series TVs are engineered to make TV simpler and more delightful than ever. The new Roku Voice Remote Pro 2nd edition now includes motion-activated backlit buttons, USB-C charging, and a reimagined shortcut experience to quickly access live TV or a current binge-watch show. Pro Series TVs also come with a dedicated remote finder button on the side of the TV that triggers a chime on the remote.
With the Pro Series, Roku is also introducing Backdrops, a new experience that will soon be available to all Roku TVs and streaming devices, that allows users to transform their TV into a work of art and be part of your home’s decor. Together with the Pro Series’ sleek shadowbox aesthetic and its unique wall mount design, Backdrops makes the TV a beautiful centerpiece for your home.
Roku Pro Series TV Features:
- Brilliant picture: With a responsive 120Hz 4K panel, mini-LED backlight, HDR10+ and Dolby Vision IQ®, the Pro Series delivers strikingly accurate color, dazzling highlights, and deep blacks that make content pop off the screen.
- Sleek design: At only 1.9” and with a striking shadowbox frame, the Pro Series’ clean lines and architectural styling are an eye-catching complement to any home.
- Snappy streaming: All-new quad-core processor and Wi-Fi 6 allow users to search, navigate, and launch content faster than ever before.
- Roku Smart Picture Max: Powered by AI, Roku Smart Picture Max automatically selects the optimal picture mode for your content, refining the color, sharpness, and motion scene by scene.
- Automatic brightness: Automatically adjusts brightness settings based on room lighting for a bright, clear picture any time of day.
- Roku Soundstage Audio: Side-firing Dolby Atmos® speakers designed by Roku’s Audio Innovation team for a wide, cinematic sound.
- Wireless surround sound expandable: Pair Roku Wireless Soundbar, Roku Wireless Speakers, and Roku Wireless Bass to create an even more immersive surround sound experience.
- Headphone Mode: Connect Bluetooth headphones to enjoy entertainment at any volume.
- Game on: Automatic game mode drops you right in the action. Enjoy tear-free gaming with 120Hz refresh, AMD Freesync Premium Pro, ALLM, and VRR.
- Slim-profile Wall Mount Kit: Optional accessory designed by Roku with hinge and kickstand for easy access to TV ports and cables.
- Backdrops: Scroll through a wide catalog of popular artwork or upload your own photos to transform your TV into a work of art. Coming to all Roku TVs in the coming months and to devices at a later date.
- Software updates: Featuring new IMDB integrations, enhanced ways to search and browse content, a more visually immersive mobile app, and more.
Roku Voice Remote Pro (2nd edition) Features:
- Backlit buttons: Motion-activated backlit buttons for nighttime TV viewing.
-
USB-C rechargeable battery: Stay powered for months with a
50% larger battery than the previous generation. Rechargeable from the TV. - Live TV Guide button: Instant access to the Live TV Channel Guide featuring 400+ free live TV channels, sports, local news, and more with just one click.
- Quick Launch button: Easily personalize two shortcuts, access Roku’s powerful global search, or enable Headphone Mode for private listening (if applicable).
- Hands-free voice commands: Perfect for quick commands like turning off the TV, launching a channel, or pausing a show.
- Remote Finder: An audible chime to help you find your remote no matter where it’s hiding. Trigger with the button on the Roku Pro Series TV, the Roku mobile app, or simply by saying “Hey Roku, where’s the remote?”
Availability
Roku Pro Series TVs are available in 55”, 65” and 75” models with pricing ranging from
Roku Voice Remote Pro (2nd Edition) is available for purchase today on Roku.com for
* By hours streamed (Hypothesis Group: Q4 2023)
** Circana, Retail Tracking Service, Unit Sales, Oct-Dec 2023 combined
*** Recent Smart TV Buyer Tracker, Wave 1 Report Q1 2023
**** 2023 Smart TV Study, The Harris Poll, research commissioned by Roku, November 2023
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in
This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related to the availability, features, functionality, and attributes of the Roku TV program, including the Roku Pro Series, and the features and benefits of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Form 10-K for the year ended December 31, 2023. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.
Roku and Roku TV are trademarks or registered trademarks of Roku, Inc. in the
Dolby, Dolby Atmos, and Dolby Vision are registered trademarks of Dolby Laboratories Licensing Corporation. Dolby Vision IQ is a trademark of Dolby Laboratories Licensing Corporation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240410379797/en/
Anders Steele
asteele@roku.com
Source: Roku, Inc.
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