Roku Surpasses 100 Million Streaming Households, a Historic Milestone for the Streaming Era

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The milestone underscores Roku’s role as the leading TV streaming platform while the global shift to streaming accelerates

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Roku announced it has surpassed 100 million streaming households worldwide, a major milestone that highlights the company’s scale and momentum. This achievement reflects the broader shift in viewing habits, as streaming becomes the primary way people watch TV. Households around the globe watch TV using a Roku streaming player, a first-party Roku-made TV, or one of the many Roku TV models built by our global hardware partners. All Roku devices offer the same simple, delightful experience that begins with the Roku Home Screen and is powered by the Roku OS.

Roku announced it has surpassed 100 million streaming households worldwide, a major milestone that highlights the company’s scale and momentum.

“Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television,” said Anthony Wood, Founder and CEO, Roku. “We’re helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences. We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone. And as the shift to streaming continues to accelerate, we’re more energized than ever to lead the evolution of television.”

Roku defines streaming households as the number of distinct user accounts streaming on the Roku platform in a given 30-day period. Roku achieved this milestone as of April.

A Platform Built for Scale

Roku streaming devices are used by more than half of all U.S. broadband households, and growth continues across key international markets, including Mexico, Canada, Brazil, the United Kingdom, and Latin America. As streaming grows worldwide, the Roku Home Screen increasingly serves as the first thing viewers see when they turn on their television, becoming the starting point for how audiences discover and watch TV.

According to Comscore, Roku drives more than three times the engagement of the next leading TV operating system in the U.S., underscoring the scale and importance of the Roku Home Screen in how people stream. (Attached chart reflects U.S. viewing only.)

Roku OS-powered TVs and streaming devices are available in more than 15 countries worldwide, offering a unified platform for television. This growth has been driven by Roku’s intuitive operating system, seamless hardware integration, and a continuously evolving viewer experience designed to streamline every step, from finding content to watching it.

A Simple, Delightful Experience for Viewers

Features like platform-wide Search, curated destinations, the Live TV Guide, and Roku Voice work together to cut through today’s fragmented streaming landscape, making Roku the easiest place to stream your next great watch on any service.

Roku also offers viewers one of the largest content ecosystems, including more than 500 free live linear channels in the U.S., thousands of free on-demand titles, and access to every major premium streaming service from a single Home Screen. The Roku Channel continues to be a leading destination for free, premium entertainment, ranking as the #2 free, ad-supported streaming app on the Roku platform and the #5 streaming app overall in the U.S., according to Nielsen’s The Gauge™ report.

In addition, Roku recently expanded its value-focused offerings with the launch of Howdy in the U.S. and Mexico, a low-cost, ad-free subscription service priced at $3 per month, reflecting Roku’s commitment to making great entertainment accessible at every price point.

Unmatched Scale for Advertisers and Partners

With over 100 million streaming households, Roku has a scale that makes it one of the most powerful platforms in streaming for advertisers and partners.

Roku delivers unparalleled reach and engagement, connecting brands and partners with highly attentive audiences not just across the Home Screen but also The Roku Channel and immersive experiences like Roku City and the Roku Sports Zone.

For streaming services, Roku provides a direct path to acquisition and growth. In addition to the availability of direct-to-consumer apps, partners within Premium Subscriptions benefit from a seamless viewer experience that enables audiences to easily discover, sign up for, and manage subscriptions in one place, reducing friction for consumers while driving higher conversion and lifetime value.

Looking Ahead

With over 100 million streaming households and growing, Roku is accelerating new platform capabilities, advanced personalization, and international expansion, designed to make TV even better for the entire streaming TV ecosystem. As the streaming landscape continues to evolve, Roku remains focused on being the TV platform audiences around the world turn to first.

About Roku, Inc.

Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the U.S., Canada, and Mexico by hours streamed (Hypothesis Group, Dec. 2025). Roku connects viewers to the content they love, enables content publishers to build and monetize large audiences through advertising and subscriptions, and provides advertisers with unique capabilities to reach and engage consumers. Roku streaming players and Roku-made TVs are available at major retailers, and licensed Roku TV™ models are sold by leading TV brands in more than 15 countries around the world. Roku also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service. Roku is headquartered in San Jose, Calif., U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the evolution of TV streaming; Roku’s international expansion; the continued growth of Roku’s streaming households; and the features, benefits, and reach of the Roku platform and Roku’s streaming services. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K and Quarterly reports on Form 10-Q. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260416460644/en/

Roku U.S. Media Contacts
Kelli Raftery
kraftery@roku.com

Jack Evans
jackevans@roku.com

Source: Roku