ROKU TO SERVE AS THE NORTH AMERICAN STREAMING HOME FOR THE INAUGURAL ENHANCED GAMES
Enhanced Games (NYSE: ENHA) named Roku (NASDAQ: ROKU) the North American streaming home for its inaugural event on May 24 at 9pm EST/6pm PST.
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Rhea-AI Summary
Enhanced Games (NYSE: ENHA) named Roku (NASDAQ: ROKU) the North American streaming home for its inaugural event on May 24 at 9pm EST/6pm PST.
The first-ever competition blends scientific innovation, medically approved performance enhancement, and athlete welfare, streaming free on the Roku Sports Channel across the U.S., Canada, and Mexico.
Positive
- Roku becomes North American streaming home for inaugural Enhanced Games on May 24
- Event streams free on Roku Sports Channel in U.S., Canada, and Mexico
- Purpose-built 2,500-seat Las Vegas venue hosting swimming, sprinting, weightlifting
- Athletes monitored under 16-week approved clinical trial in the UAE
- High-profile athletes and entertainers, including Olympic medalists and The Killers
Negative
- None.
Details
News Market Reaction – ENHA
On May 11, the day this news came out, ENHA closed 24.64% below the previous close.
Data tracked by StockTitan Argus for the May 11 session.
Key Figures
- Event date
- May 24th
- Broadcast date of inaugural Enhanced Games on Roku Sports Channel
- Broadcast time EST
- 9pm EST
- Start time for Enhanced Games stream in Eastern Time
- Broadcast time PST
- 6pm PST
- Start time for Enhanced Games stream in Pacific Time
- Venue capacity
- 2500 seats
- Purpose-built venue on the grounds of Resorts World in Las Vegas
- Monitoring period
- 16 weeks
- Athletes monitored under an approved clinical trial while training in the UAE
- Countries covered
- 3 countries
- Free streaming in the U.S., Canada, and Mexico
Key Terms
clinical trial medical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Streaming free on the Roku Sports Channel on May 24th 9pm EST/6pm PST, the first-ever event combines scientific innovation and approved use of performance enhancing substances with elite competition
Hosted by former NFL player and sports media star Emmanuel Acho, the Enhanced Games will also feature documented longevity expert Bryan Johnson as a Human Enhancement Analyst, in a production twist only the Enhanced Games can deliver. Participating athletes include the legendary Hafþór Júlíus "Thor" Björnsson, known for his role as "The Mountain" on "Game of Thrones," British Olympic medalist Ben Proud, American Olympic medalist Fred Kerley, and Olympic weightlifter Boady Santavy. Deepening the intrigue are Olympic gold medalist swimmer Hunter Armstrong of the
"We look forward to bringing Roku users across
"As a new and innovative live sports property, we are ecstatic to have Roku as our official North American partner," said Maximilian Martin, Chief Executive Officer of Enhanced. "Roku provides us immense reach and helps establish a solid foundation as we aim to revolutionize sports with our inaugural event."
The Enhanced Games endeavor to ensure the athletes' safety through rigorous medical supervision and scientific oversight. Athletes have been monitored under an approved clinical trial for 16 weeks while training in the
The Enhanced Games is a Van Wagner production in association with Lionsgate Alternative Television.
Roku Sports Channel is available for free through The Roku Channel (no subscription required). The Roku Channel is available on Roku devices and TVs, TheRokuChannel.com, iOS and Android devices, Amazon Fire TV, Samsung TVs, Google TVs, and other Android TV OS devices.
About The Roku Channel
Launched in 2017, The Roku Channel is the home of free ad-supported streaming television on Roku, and features a diverse lineup of more than 80,000 on-demand movies and programs, more than 500 live linear television channels, and premium subscription offerings in the
About Roku
Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform in the
About Enhanced Group, Inc
Enhanced (NYSE: ENHA) is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Enhanced Performance Product line provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category.
About The Enhanced Games
The Enhanced Games will champion scientific innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes' full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scientific transparency and athlete welfare. By putting athletes first, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scientific oversight. The inaugural Enhanced Games will take place on May 24, 2026 and will be held at a purpose-built competition complex at Resorts World Las Vegas. The Games will offer unprecedented financial incentives to athletes. For more information about mission of Enhanced, please visit www.enhanced.com
Media Contacts
FOR ENHANCED: Chris Jones
FOR ROKU: Nicole Wilcox
Investor Contact
FOR ENHANCED: Asia Gilbert
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SOURCE Enhanced
FAQ
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