CNH Brands Case IH and STEYR Win EIMA 2025 Tractor of the Year Awards
Rhea-AI Summary
CNH's agricultural brands Case IH and STEYR have secured prestigious 2025 EIMA Tractor of the Year awards. The Case IH Quadtrac 715 won in the High-Power category for models over 300 horsepower, featuring an FPT Cursor 16 TST twin-stage-turbo engine designed for efficient and sustainable farming operations. The STEYR Plus claimed victory in the Utility category, with its 4120 Plus 70-150 horsepower model featuring a four-cylinder FPT Stage V engine and advanced precision farming capabilities. The awards were judged by European farm machinery journalists at the International Exhibition of Agricultural and Gardening Machinery in Bologna, Italy.
Positive
- Recognition of product excellence with two prestigious industry awards
- Demonstration of technological advancement in both high-power and utility tractor segments
- Enhanced product offering with advanced features like precision farming and connectivity
Negative
- None.
Insights
This award recognition has minimal direct market impact for CNH Industrial. While the Quadtrac 715 and STEYR Plus tractors demonstrate technological advancement, industry awards rarely translate to significant sales increases. The key features - including FPT engines, improved fuel efficiency and precision farming capabilities - are evolutionary rather than revolutionary improvements. The European agricultural machinery market remains highly competitive, with multiple manufacturers offering similar capabilities.
The real value proposition lies in the validation of CNH's R&D investments and market positioning in the high-power and utility tractor segments. However, without sales projections or market share data, the tangible business impact is Investors should focus more on actual sales figures, market penetration rates and margin improvements rather than industry accolades.
NORTHAMPTON, MA / ACCESSWIRE / November 14, 2024 / Tractors from CNH's iconic agriculture brands Case IH and STEYR have been honored with 2025 EIMA Tractor of the Year awards. This contest is a prestigious fixture for exhibitors at the International Exhibition of Agricultural and Gardening Machinery (EIMA) held in Bologna, Italy. The jury is formed of a panel of farm machinery journalists from across Europe.
"It's a great honor for our Case IH and STEYR brands to be recognized with theseawards. At CNH we are focused on bringing our customers cutting-edge products that boost their productivity and deliver greater profitability. These awards are recognition of our great iron and tech," said Carlo Alberto Sisto, President, Europe, Middle East & Africa.
CNH Winners
The new Case IH Quadtrac 715, won Tractor of the Year 2025 in the HighPower category for models over 300 horsepower. The judging panel based their assessments on areas including engine performance, fuel efficiency, transmission smoothness and reliability. Designed to help the largest farm businesses cover ground as efficiently and sustainably as possible, while minimizing fuel use, labor hours and soil compaction, the new Quadtrac 715 features an FPT Cursor 16 TST twin-stage-turbo engine.
The STEYR® Plus won Tractor of the Year 2025in the Utility category. Launched last year, the 4120 Plus 70-150 horsepower model has a range of features that impressed the judging panel. Standout features include a four-cylinder FPT Stage V 3.6-liter engine and S-Control 2 24F/24R powershuttle transmission. The cab features the familiar STEYR Multicontroller for fingertip operation. For the first time at this power level a full precision farming package can be specified, including STEYR connectivity features for remote recording and monitoring, and S-Guide auto-steering.

Collage of winning products
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SOURCE: CNH
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