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CNH expands connectivity solutions with SpaceX’s Starlink

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CNH (NYSE: CNHI) has partnered with SpaceX's Starlink to provide satellite connectivity solutions for its agricultural customers. The collaboration will enable Case IH, New Holland, and STEYR brand customers to access high-speed internet connectivity in remote rural locations. The integration with CNH's FieldOps™ digital platform will enhance machine communication, data streaming, and precision farming capabilities. A key application includes improved prescription spraying through CNH's FieldXplorer platform, which uses AI to convert drone imagery into field maps for precise crop protection. In markets like Brazil, where connectivity is challenging, this partnership will enable near-instantaneous data transmission for improved farm operations and potentially better crop yields.
CNH (NYSE: CNHI) ha stretto una partnership con Starlink di SpaceX per offrire soluzioni di connettività satellitare ai suoi clienti agricoli. Questa collaborazione permetterà ai clienti dei marchi Case IH, New Holland e STEYR di accedere a una connessione internet ad alta velocità anche in aree rurali remote. L'integrazione con la piattaforma digitale FieldOps™ di CNH migliorerà la comunicazione tra macchinari, lo streaming dei dati e le capacità di agricoltura di precisione. Tra le applicazioni principali vi è la spruzzatura prescrittiva avanzata tramite la piattaforma FieldXplorer di CNH, che utilizza l'intelligenza artificiale per trasformare le immagini catturate dai droni in mappe dei campi per una protezione delle colture precisa. In mercati come il Brasile, dove la connettività è difficile, questa collaborazione consentirà una trasmissione dati quasi istantanea per ottimizzare le operazioni agricole e potenzialmente aumentare la resa delle colture.
CNH (NYSE: CNHI) se ha asociado con Starlink de SpaceX para ofrecer soluciones de conectividad satelital a sus clientes agrícolas. Esta colaboración permitirá a los clientes de las marcas Case IH, New Holland y STEYR acceder a internet de alta velocidad en ubicaciones rurales remotas. La integración con la plataforma digital FieldOps™ de CNH mejorará la comunicación entre máquinas, la transmisión de datos y las capacidades de agricultura de precisión. Una aplicación clave incluye la mejora de la pulverización prescrita a través de la plataforma FieldXplorer de CNH, que utiliza inteligencia artificial para convertir imágenes de drones en mapas de campo para una protección precisa de los cultivos. En mercados como Brasil, donde la conectividad es un desafío, esta asociación permitirá una transmisión de datos casi instantánea para mejorar las operaciones agrícolas y potencialmente aumentar los rendimientos de los cultivos.
CNH(NYSE: CNHI)는 SpaceX의 스타링크(Starlink)와 협력하여 농업 고객에게 위성 연결 솔루션을 제공합니다. 이번 협력을 통해 Case IH, New Holland, STEYR 브랜드 고객들은 외딴 농촌 지역에서도 고속 인터넷 연결을 이용할 수 있게 됩니다. CNH의 FieldOps™ 디지털 플랫폼과의 통합은 기계 간 통신, 데이터 스트리밍, 정밀 농업 기능을 향상시킬 것입니다. 주요 활용 사례로는 CNH의 FieldXplorer 플랫폼을 통한 처방 살포 개선이 있으며, 이 플랫폼은 AI를 활용해 드론 영상을 농장 지도로 변환하여 정확한 작물 보호를 지원합니다. 브라질과 같이 연결이 어려운 시장에서는 이번 파트너십을 통해 거의 실시간 데이터 전송이 가능해져 농장 운영 개선과 작물 수확량 증대에 기여할 것으로 기대됩니다.
CNH (NYSE : CNHI) s'est associé à Starlink de SpaceX pour fournir des solutions de connectivité par satellite à ses clients agricoles. Cette collaboration permettra aux clients des marques Case IH, New Holland et STEYR d'accéder à une connexion internet haut débit dans des zones rurales isolées. L'intégration avec la plateforme numérique FieldOps™ de CNH améliorera la communication entre machines, le streaming de données et les capacités d'agriculture de précision. Une application clé inclut l'amélioration de la pulvérisation prescrite via la plateforme FieldXplorer de CNH, qui utilise l'IA pour convertir les images de drones en cartes des champs pour une protection précise des cultures. Sur des marchés comme le Brésil, où la connectivité est difficile, ce partenariat permettra une transmission de données quasi instantanée pour améliorer les opérations agricoles et potentiellement augmenter les rendements.
CNH (NYSE: CNHI) hat eine Partnerschaft mit SpaceX's Starlink geschlossen, um Satelliten-Konnektivitätslösungen für seine landwirtschaftlichen Kunden bereitzustellen. Durch die Zusammenarbeit erhalten Kunden der Marken Case IH, New Holland und STEYR Zugang zu Hochgeschwindigkeitsinternet in abgelegenen ländlichen Gebieten. Die Integration mit CNHs FieldOps™ Digitalplattform wird die Maschinenkommunikation, Datenübertragung und Präzisionslandwirtschaft verbessern. Eine wichtige Anwendung ist die verbesserte präzise Ausbringung von Pflanzenschutzmitteln über die FieldXplorer-Plattform von CNH, die KI nutzt, um Drohnenbilder in Feldkarten für eine genaue Pflanzenprotektion umzuwandeln. In Märkten wie Brasilien, wo die Konnektivität eine Herausforderung darstellt, ermöglicht diese Partnerschaft eine nahezu sofortige Datenübertragung zur Optimierung der landwirtschaftlichen Abläufe und potenziell höheren Erträgen.
Positive
  • Partnership with Starlink provides reliable high-speed connectivity for remote agricultural operations
  • Enhanced precision farming capabilities through improved machine communication and data streaming
  • Integration with FieldOps™ platform enables real-time machine visibility and data access
  • Faster prescription spraying map creation through FieldXplorer platform, potentially improving crop yields
Negative
  • None.

Insights

CNH-Starlink partnership solves critical rural connectivity challenges, significantly enhancing precision agriculture capabilities in remote farming operations.

This partnership between CNH and Starlink represents a transformative advancement for precision agriculture. The fundamental challenge in modern farming isn't a lack of technology, but rather inadequate connectivity in rural areas that prevents existing technologies from reaching their full potential. By integrating Starlink's satellite network, CNH addresses this critical infrastructure gap.

The technical implications are substantial. Starlink's low-latency connectivity enables real-time data transmission between farm equipment, dramatically enhancing machine-to-machine coordination. This solves a persistent pain point in precision agriculture where intermittent connectivity frequently disrupts operations and creates inefficiencies.

The Brazil example highlighting prescription spraying demonstrates the tangible operational value. Currently, the workflow from drone imagery to actionable spraying maps suffers significant delays in remote regions, allowing weed populations to establish and compete with crops before treatment. By drastically reducing this lag time, the partnership creates immediate agronomic advantages through faster weed control and ultimately higher yields.

For CNH's digital ecosystem, particularly their FieldOps™ platform and FieldXplorer system, this partnership eliminates the connectivity bottleneck that has limited adoption in remote regions. The combination of CNH's AI-powered field mapping with reliable data transmission creates a complete end-to-end solution that wasn't previously viable at scale.

This collaboration establishes a competitive advantage for CNH in markets with poor terrestrial connectivity infrastructure. While most agricultural technology development has focused on capabilities, CNH is addressing the fundamental delivery mechanism that unlocks those capabilities in challenging environments where many of the world's agricultural operations exist.

CNH expands connectivity solutions with SpaceX’s Starlink

Basildon, May 15, 2025

CNH (NYSE: CNH) announces that it has signed an agreement with Starlink, a subsidiary of SpaceX, to bring industry-leading satellite connectivity to farmers. This collaboration will provide customers of CNH brands, Case IH, New Holland and STEYR, with robust and affordable high-speed connectivity – further unlocking the benefits of a fully connected fleet – even in the most remote rural locations around the world.

“We’re thrilled to offer our customers access to industry-leading satellite connectivity, enabling them to maximize the potential of our full suite of precision technology in even the most challenging rural environments,” said Stefano Pampalone, Agriculture Chief Commercial Officer at CNH.

How Starlink supercharges the delivery of CNH’s precision tech

Starlink's advanced satellite network offers reliable, low-latency internet. This enables our intelligent machines to communicate and coordinate efficiently, enhancing productivity and yield. It seamlessly integrates with our FieldOps digital platform, giving our customers visibility of their machines and providing data from anywhere, anytime. It also gives our customers greater data streaming capabilities by keeping their farm management devices consistently connected, regardless of location.

Prescription spraying is another powerful use case where Starlink’s fast and reliable transmission technology will benefit farming operations. The lack of connectivity in a market such as Brazil, for example, can make farm logistics challenging. CNH’s FieldXplorer platform uses AI to transform drone images into a field map that distinguishes between weeds and crop. With Starlink we can now export that data near instantaneously to create a prescription spraying map for the machine. This enables farmers to apply crop protection products sooner, controlling weeds earlier, which ultimately helps improve crop yields.

This collaboration underscores CNH’s ongoing commitment to equipping farmers with reliable, tailored solutions that meet the unique demands of agriculture, while amplifying the capabilities of precision technology from wherever they are.

CNH Industrial (NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&D capabilities, and investments that enable the success of its global and regional Brands. Globally, Case IH and New Holland supply 360° agriculture applications from machines to implements and the digital technologies that enhance them; and CASE and New Holland Construction Equipment deliver a full lineup of construction products that make the industry more productive. The Company’s regionally focused Brands include: STEYR, for agricultural tractors; Raven, a leader in digital agriculture, precision technology and the development of autonomous systems; Hemisphere, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; Flexi-Coil, specializing in tillage and seeding systems; Miller, manufacturing application equipment; and Eurocomach, producing a wide range of mini and midi excavators for the construction sector, including electric solutions.

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

For more information and the latest financial and sustainability reports visit: cnh.com

For news from CNH and its Brands visit: media.cnh.com

Contacts:

Media Relations
Email: mediarelations@cnh.com

Investor Relations
Email: investor.relations@cnh.com

Forward-looking Statements

All statements other than statements of historical fact contained in this press release including competitive strengths; business strategy; future financial position or operating results; budgets; projections with respect to revenue, income, earnings (or loss) per share, capital expenditures, dividends, liquidity, capital structure or other financial items; costs; and plans and objectives of management regarding operations and products, are forward-looking statements. Forward-looking statements also include statements regarding the future performance of CNH and its subsidiaries on a standalone basis. These statements may include terminology such as “may”, “will”, “expect”, “could”, “should”, “intend”, “estimate”, “anticipate”, “believe”, “outlook”, “continue”, “remain”, “on track”, “design”, “target”, “objective”, “goal”, “forecast”, “projection”, “prospects”, “plan”, or similar terminology. Forward-looking statements are not guarantees of future performance. Rather, they are based on current views and assumptions and involve known and unknown risks, uncertainties and other factors, many of which are outside our control and are difficult to predict. If any of these risks and uncertainties materialize (or they occur with a degree of severity that the Company is unable to predict) or other assumptions underlying any of the forward-looking statements prove to be incorrect, including any assumptions regarding strategic plans, the actual results or developments may differ materially from any future results or developments expressed or implied by the forward-looking statements.

Factors, risks and uncertainties that could cause actual results to differ materially from those contemplated by the forward-looking statements include, among others: economic conditions in each of our markets, including the significant uncertainty caused by geopolitical events; production and supply chain disruptions, including industry capacity constraints, material availability, and global logistics delays and constraints; the many interrelated factors that affect consumer confidence and worldwide demand for capital goods and capital goods-related products, changes in government policies regarding banking, monetary and fiscal policy; legislation, particularly pertaining to capital goods-related issues such as agriculture, the environment, debt relief and subsidy program policies, trade and commerce and infrastructure development; government policies on international trade and investment, including sanctions, import quotas, capital controls and tariffs; volatility in international trade caused by the imposition of tariffs, sanctions, embargoes, and trade wars; actions of competitors in the various industries in which we compete; development and use of new technologies and technological difficulties; the interpretation of, or adoption of new, compliance requirements with respect to engine emissions, safety or other aspects of our products; labor relations; interest rates and currency exchange rates; inflation and deflation; energy prices; prices for agricultural commodities and material price increases; housing starts and other construction activity; our ability to obtain financing or to refinance existing debt; price pressure on new and used equipment; the resolution of pending litigation and investigations on a wide range of topics, including dealer and supplier litigation, intellectual property rights disputes, product warranty and defective product claims, and emissions and/or fuel economy regulatory and contractual issues; security breaches, cybersecurity attacks, technology failures, and other disruptions to the information technology infrastructure of CNH and its suppliers and dealers; security breaches with respect to our products; our pension plans and other post-employment obligations; political and civil unrest; volatility and deterioration of capital and financial markets, including pandemics (such as the COVID-19 pandemic), terrorist attacks in Europe and elsewhere; the remediation of a material weakness; our ability to realize the anticipated benefits from our business initiatives as part of our strategic plan; including targeted restructuring actions to optimize our cost structure and improve the efficiency of our operations; our failure to realize, or a delay in realizing, all of the anticipated benefits of our acquisitions, joint ventures, strategic alliances or divestitures and other similar risks and uncertainties, and our success in managing the risks involved in the foregoing.

Forward-looking statements are based upon assumptions relating to the factors described in this press release, which are sometimes based upon estimates and data received from third parties. Such estimates and data are often revised. Actual results may differ materially from the forward-looking statements as a result of a number of risks and uncertainties, many of which are outside CNH’s control. CNH expressly disclaims any intention or obligation to provide, update or revise any forward-looking statements in this announcement to reflect any change in expectations or any change in events, conditions or circumstances on which these forward-looking statements are based.

Further information concerning CNH, including factors that potentially could materially affect its financial results, is included in the Company’s reports and filings with the U.S. Securities and Exchange Commission ("SEC").

All future written and oral forward-looking statements by CNH or persons acting on the behalf of CNH are expressly qualified in their entirety by the cautionary statements contained herein or referred to above. Additional factors could cause actual results to differ from those expressed or implied by the forward-looking statements included in the Company’s filings with the SEC (including, but not limited to, the factors discussed in our 2024 Annual Report and subsequent quarterly reports).

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FAQ

What is the partnership between CNH and SpaceX's Starlink?

CNH has partnered with SpaceX's Starlink to provide satellite connectivity solutions for its agricultural brands (Case IH, New Holland, and STEYR), enabling high-speed internet access in remote rural locations.

How will CNHI's partnership with Starlink benefit farmers?

The partnership will provide farmers with reliable connectivity for precision farming, real-time machine communication, improved data streaming, and faster prescription spraying map creation through the FieldXplorer platform.

Which CNH brands will have access to Starlink connectivity?

Case IH, New Holland, and STEYR brand customers will have access to Starlink's satellite connectivity services.

How does CNH's FieldXplorer platform work with Starlink?

FieldXplorer uses AI to convert drone images into field maps, and with Starlink's connectivity, these maps can be exported instantly to create prescription spraying maps for precise crop protection.

What specific problems does the CNHI-Starlink partnership solve in markets like Brazil?

In markets like Brazil where connectivity is challenging, the partnership enables near-instantaneous data transmission for farm logistics and operations, particularly benefiting prescription spraying applications.
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