CNH Supports Expanded Rural Connectivity in Latin America
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The partnership between CNH and Telecom Argentina is a significant step towards modernizing agriculture through enhanced connectivity. This alliance is poised to unlock value for CNH as it expands its digital services and equipment efficiency. By addressing the connectivity deficit in key agricultural areas, CNH is not only improving customer satisfaction but also potentially increasing the utilization and data-dependency of their machinery.
From a market perspective, this move could signal CNH's commitment to innovation and customer-centric solutions, which may resonate positively with investors. In the long run, the integration of digital services with traditional farming practices could lead to data-driven farming solutions, opening up new revenue streams for CNH.
Bringing 4G network connectivity to rural areas is a transformative initiative for the agricultural sector in Argentina. The lack of adequate network coverage has historically been a barrier to the adoption of precision agriculture technologies that require real-time data exchange. By bridging this gap, CNH is facilitating the adoption of advanced farming techniques that can lead to increased yields, reduced waste and optimized resource use.
For the farmers, this means access to a suite of digital tools that can help in making informed decisions, ultimately leading to enhanced productivity and profitability. It's a substantial leap forward from traditional farming methods and it aligns with global trends towards sustainable and efficient agricultural practices.
The strategic alliance also reflects positively on Telecom Argentina, showcasing their capability and interest in expanding services beyond urban centers. This move can be seen as part of a larger trend where telecom companies are finding growth opportunities in niche markets. For Telecom Argentina, the partnership with CNH could improve their market position and brand perception as an enabler of technological advancement in the country.
On a broader scale, improving network infrastructure in rural areas can have a ripple effect on the economy, potentially leading to increased investments and development in these regions. It's a forward-thinking approach that benefits multiple stakeholders, from the telecom provider to the end-user farmers and the broader Argentine economy.
NORTHAMPTON, MA / ACCESSWIRE / April 2, 2024 / CNH's strategic alliance with Telecom Argentina continues the company's objective of bolstering connectivity in digital agriculture. Together with Telecom's other partners, CNH is bringing 4G network connectivity and digital services to 500,000 hectares of countryside in the province of Buenos Aires.
"The Pergamino and Rojas areas are some of the most important for agricultural production in Argentina. But these places were lacking in adequate network coverage, which meant that our customers could not achieve the highest levels of productivity that our equipment and services offer. We had to do something about it," said Rafael Miotto, President, Latin America at CNH. "By partnering with Telecom Argentina, we are ensuring that farmers always have access to the precision technologies that enhance their work. These include remote sensing and monitoring, which can help automate operator tasks, and smart irrigation that conserves water usage."
This agreement furthers CNH's strategy to deliver customer-inspired innovations everywhere, no matter how remote the location. In Brazil, CNH has a longstanding collaboration with the global network provider TIM, which offers the widest mobile coverage in the country. The company also founded ConectarAGRO association, which is helping to bring connectivity to more than 14 million hectares, benefiting over one million people across 13 states. Gregory Riordan, Digital Director, Latin America at CNH is the current Vice-President of this association.
CNH and TIM also cooperate on the highly successful Fazenda Conectada (Connected Farm) - a fully-functioning Farm and Ag Tech lab that monitors connected machines and their yields in Água Boa, Mato Grosso. Launched in 2021, the aim of this long-term project is to demonstrate how connectivity increases productivity in the field, even in a region with historically high yields.
CNH has over 190 network provider partners in 144 countries that allow our customers to connect their products and benefit from full coverage wherever the company's equipment is at work. This strategic partnership demonstrates CNH's commitment not just to sustainable products and innovation, but to the local communities those products serve.
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SOURCE: CNH Industrial
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FAQ
What is CNH's strategic alliance with Telecom Argentina about?
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Why was the network coverage inadequate in the Pergamino and Rojas areas?
