New Holland Construction Accelerates in the Red Bull Los Andes Race

Rhea-AI Summary

New Holland Construction, a CNH brand, served as an official sponsor of the Red Bull Los Andes race in Chile. The event, featuring over 200 of the world's top riders competing in the Andes Mountains, showcased New Holland's construction equipment in prominent roles. The brand's yellow excavators formed the starting arch, while skid steers and backhoes demonstrated their capabilities during the event.

Through SKC, New Holland's official Chilean distributor, the company reinforced its commitment to extreme sports and community engagement. Fernando Conforti, Commercial Manager of Territory of New Holland Construction Latin America, emphasized how the event aligned with the brand's values and identity.

Positive

• Enhanced brand visibility through strategic sponsorship of a major international sporting event
• Demonstrated practical application of equipment in high-profile setting
• Strengthened market presence in Latin America through distributor partnership

Negative

• None.

NORTHAMPTON, MA / ACCESSWIRE / December 12, 2024 / The power and proximity of CNH brand, New Holland Construction, distinguished itself as an official sponsor in the Red Bull Los Andes race.

Through SKC, official distributor in Chile, the brand participated in the event that brought together more than 200 of the best riders in the world on the challenging terrain of the Andes Mountains.

"The brand's efficiency and precision were reflected in the extreme and complex competition recognized globally, as was New Holland Construction. The synergy of this sport with the principles and values of the brand strengthens our identity and commitment to the community. This connection defines us and is one of the reasons why we are pleased to support this competition year after year," said Fernando Conforti, Commercial Manager of Territory of New Holland Construction Latin America.

The yellow excavators were the at centre of the show, forming, with their arms, the arch that marked the starting point of the race. In addition, the brand's skid steers and backhoes showed off at the event, showing all their strength and power.

"It is an honor to be a partner of Red Bull Los Andes since its inception. This event not only highlights the skill of athletes in a setting as impressive as the Chilean Andes, but also celebrates the passion for extreme sports and the connection with nature. Every year, the energy and emotion experienced in this meeting are indescribable. We are excited to be part of this unique experience and to continue supporting the talents that make this event memorable", said Alessandro Maccarini Gonzalez, Marketing Manager New Holland Construction at SKC Chile.

Red Bull Los Andes

View additional multimedia and more ESG storytelling from CNH on 3blmedia.com.

Contact Info:
Spokesperson: CNH
Website: https://www.3blmedia.com/profiles/cnh
Email: info@3blmedia.com

SOURCE: CNH

View the original press release on accesswire.com

FAQ

What role did CNHI's New Holland Construction equipment play in the Red Bull Los Andes race?

New Holland Construction equipment played a prominent role, with yellow excavators forming the starting arch, while skid steers and backhoes were showcased during the event demonstrating their capabilities.

How many riders participated in the Red Bull Los Andes race sponsored by CNHI's New Holland?

The event brought together more than 200 of the world's best riders competing on the challenging terrain of the Andes Mountains.

Who is New Holland Construction's official distributor for CNHI in Chile?

SKC serves as the official distributor for New Holland Construction in Chile.

What types of CNHI construction equipment were featured at the Red Bull Los Andes event?

The equipment featured included yellow excavators, skid steers, and backhoes from New Holland Construction.