Cinemark and Lowe’s Build Upon Fan-Favorite Bring Your Own Bucket Event With Two-Day National Popcorn Day Celebration in U.S. Theaters

Key Terms

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High-end reclining chairs designed for comfort, style and premium materials, often with features like electric adjustment, built-in massagers or upscale upholstery. For investors, these products signal a company's ability to sell higher-margin, discretionary goods that track consumer confidence, brand strength and willingness to pay for comfort—much like a luxury car reflects wealth, a luxury lounger recliner reflects a household’s readiness to spend on home comfort and can boost profit per sale.

cinemark xd technical

Cinemark XD is a premium large-format movie auditorium concept that pairs a significantly larger screen and more powerful sound with upgraded seating and picture quality to create a theater experience intended to feel like a movie’s ‘big stage.’ For investors, XD matters because it can command higher ticket prices and attract more customers per showing—similar to adding first‑class seats on a plane—while also requiring extra capital and maintenance that affect revenue, margins and competitive positioning.

d-box motion seats technical

D-Box motion seats are motorized seating systems that move and vibrate in precise sync with movie, game or simulation content to add physical sensation and immersion—think of a car seat that tilts and rumbles to match what’s happening on screen. For investors, they matter because they can let venues charge higher prices, create installation and licensing revenue, and help content owners and exhibitors stand out, so adoption trends and contract wins can affect sales and profit margins.

multi-channel surround sound technical

Multi-channel surround sound is an audio system that uses several separate speakers placed around a room to create a more realistic, three-dimensional listening experience, like having sound come from different directions the way you’d hear it live. For investors, it signals a product’s ability to command higher prices, support premium content or licensing deals, and drive sales in home audio, TVs and entertainment devices because it enhances perceived value and user experience.

barco digital and laser projectors technical

Barco digital and laser projectors are hardware devices that create large, high-resolution images by converting digital video signals into light and using lasers as the light source. Like a very large, bright TV for cinemas, conference halls, or control rooms, they matter to investors because they drive sales, recurring service and upgrade revenue, and can indicate competitive advantages from better image quality, lower running costs, and longer lifespan compared with older lamp-based projectors.

For just $5 plus tax, Cinemark theaters will serve up to 400 ounces of popcorn to moviegoers who bring their own bucket on Jan. 18 and 19

The company is also making the cinematic holiday pop with sweepstakes, discounts on gift cards and special beverages

PLANO, Texas--(BUSINESS WIRE)-- Cinemark Holdings, Inc. (NYSE: CNK), one of the largest and most influential theatrical exhibition companies in the world, is building on last year’s viral National Popcorn Day event by teaming up with Lowe’s for a two-day Bring Your Own Bucket celebration on Jan. 18 and 19 (National Popcorn Day), inviting guests to bring in their own container to fill with up to 400 ounces of popcorn for just $5. With social sweepstakes, discounts on gift cards and special beverages, plus $5 all size popcorns for those without their own bucket, this year’s celebration will be the ultimate experience for popcorn lovers across Cinemark’s more than 300 U.S. theaters. Full details are available at Cinemark.com/popcornday.

Cinemark expands Bring Your Own Bucket National Popcorn Celebration to two days Jan. 18 & 19.

“Last year’s Bring Your Own Bucket event for National Popcorn Day reimagined what this holiday could be for all movie-popcorn lovers, as people showed incredible creativity with their vessels and made the celebration truly unforgettable for both guests and our theater teams,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “This year, we are thrilled to build on that fun by teaming up with Lowe’s to make the experience even bigger and better. With two full days of festivities as well as special sweepstakes and promotions, we cannot wait to see how much this year’s celebration will heat up.”

BYOBucket – The Sequel
After a cinematic meet-cute on social media during the inaugural Bring Your Own Bucket event last year, Cinemark and Lowe’s are teaming up to take this year’s National Popcorn Day to the next level. On Sunday, Jan. 18, and Monday, Jan. 19, guests can bring any type of container – whether it’s a film-themed collectible, or an iconic blue Lowe’s 5-gallon bucket – and it will be filled with up to 400 ounces of craveable popcorn for just $5 plus tax. That is the equivalent of two XL popcorns at the concession stand. Those who bring the beloved Lowe’s buckets, available for purchase at Lowe’s stores and on Lowes.com, are exempt from the 400-ounce rule and are eligible to have their entire 5-gallon bucket filled. Food-grade bucket liners will be available upon request, and guests with the iconic Lowe’s buckets will also receive a special coupon for future popcorn cravings valid Feb. 1 through Feb. 26.

“Helpfulness is at the heart of the Lowe’s brand, and it shows up in the everyday moments customers share with family and friends — even a night at the movies,” said Jen Wilson, senior vice president and chief marketing officer at Lowe’s. “Our iconic blue bucket brings utility and delight wherever it goes, including the theater. Teaming up with Cinemark is a fun, simple way to give families even more value from something they already rely on throughout the year.”

Those searching for a cinematic keepsake to commemorate the holiday will find an array of unique, attention-grabbing buckets on shop.cinemark.com. Everyone is encouraged to showcase their bucket style by tagging @Cinemark on social channels. No bucket? No problem! All sizes of Cinemark popcorn will be just $5 plus tax at all U.S. theaters for both days.

“At Cinemark, popcorn is more than just a snack, it is the star of the show,” said David Haywood, Cinemark SVP of Food and Beverage. “Last year, Cinemark theaters sold nearly 5 billion ounces of our craveable popcorn. We start with the highest-quality kernels and pop them to perfection for that irresistible crunch and flavor. On National Popcorn Day, we are celebrating the gold standard that makes every magical movie moment pop.”

While guests do not have to have a movie ticket to participate, nothing pairs better with popcorn than a captivating story unfolding on a larger-than-life screen. Visit Cinemark.com or the Cinemark app for showtimes.

Snack on Sweepstakes and Promotions
Cinemark is extending the celebration of the golden snack beyond just buckets.

From Jan. 2 through Jan. 19, everyone can test their kernel-catching skills with an online popcorn bucket fill up game at Cinemark.com/popcornday, for the chance to win free popcorn for a year. Then on Jan. 19 only, all who follow Cinemark’s official Instagram account (@Cinemark) and tag three friends in the comments of the National Popcorn Day sweepstakes post will be entered to win a free large popcorn.

Cinemark Movie Rewards members can express their love for the cinematic treat by entering a sweepstakes to win 10,000 points, which can be redeemed for golden movie tickets and heaps of delicious snacks. Members should check the rewards center for more information.

All online gift card orders will be 10 percent off on both Jan. 18 and 19, so popcorn lovers can stock up and savor every bucket for the blockbuster moments ahead.

For those that prefer their butter in drinkable form, Butter Chardonnay will be available in close to 190 Cinemark locations throughout the entire month of January.

The Cinemark Experience
Cinemark’s commitment to delivering a preeminent out-of-home entertainment experience comes to fruition through continual investment in its theaters and customer journey.

• Fan-favorite Luxury Lounger recliners, with more than 70 percent of the domestic circuit reclined.
• Cinemark XD, the number one private-label premium large format in the world with nearly 300 auditoriums across the U.S. and Latin America, representing 12 percent of global box office in 2024 on 5 percent of screens.
• Largest footprint of D-BOX motion seats within nearly 500 auditoriums.
• Everyone’s favorite mouth-watering movie theater concessions with free refills on large drinks and XL popcorn, in addition to robust food and beverage offerings, with 80 percent of U.S. theaters offering restaurant-quality menu items and 60 percent offering beer, wine and alcohol. Guests can skip the line and order their cinema snacks ahead of time on the Cinemark app.
• Must-have movie merchandise in theaters as well as online at shop.cinemark.com.
• Superior sight and sound technology delivered by top-of-the-line multi-channel surround sound and Barco digital and laser projectors managed by an industry-leading technology team that delivers a 99.98 percent uptime across thousands of showtimes every day. This means moviegoers can count on Cinemark for a smooth, uninterrupted presentation.
• Guest service scores that consistently reach high satisfaction ratings of approximately 95 percent.
• Cinemark Movie Club, the industry-leading movie theater subscription program with 1.45 million members in addition to Movie Rewards free loyalty program with outstanding member rewards.
• Steeply discounted movie tickets at Cinemark theaters on Discount Tuesday, with Movie Rewards members saving even more.
• National partnerships with UberEats, Door Dash, Grubhub and 7NOW to satisfy those movie theater concessions cravings at home.

For full details about the Cinemark moviegoing experience, visit Cinemark.com or download the Cinemark app. Click HERE for general Cinemark images and b-roll.  

About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (304 theaters; 4,249 screens) and 13 South and Central American countries (193 theaters; 1,395 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2024 sales of more than $83 billion. Lowe’s employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

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Cinemark Contacts:

Media:

Julia McCartha

pr@cinemark.com

Investors:

Chanda Brashears

investors@cinemark.com

Source: Cinemark Holdings, Inc.