Cinemark Spins a New Record as Spider-Man: Brand New Day Swings to Highest Grossing Domestic Film of All Time

Key Terms

premium large format technical

A premium large format is a retail location that is noticeably bigger than a typical store and designed to offer a higher-end shopping experience, broader product selection, and more services or displays. Investors care because these stores can generate higher sales per location and strengthen a brand’s market position, but they also require bigger upfront investment and higher operating costs, so profitability and rollout pace determine whether they boost returns or risk capital.

multi-channel surround sound technical

Multi-channel surround sound is an audio system that uses several separate speakers placed around a room to create a more realistic, three-dimensional listening experience, like having sound come from different directions the way you’d hear it live. For investors, it signals a product’s ability to command higher prices, support premium content or licensing deals, and drive sales in home audio, TVs and entertainment devices because it enhances perceived value and user experience.

laser projectors technical

Laser projectors are display devices that use focused laser light instead of traditional bulbs to create bright, sharp images on a screen or wall, like replacing an old flashlight with a laser pointer for crisper, longer-lasting light. They matter to investors because they often signal shifts in product quality, replacement cycles, manufacturing costs and consumer or business demand—factors that affect sales, profit margins and supply-chain exposure in display and electronics markets.

uptime technical

Uptime is the proportion of time a system, service, or piece of equipment is functioning and available for use, usually expressed as a percentage of total time. For investors, high uptime is like a shop that stays open reliably — it supports steady revenue, customer trust and lower repair or compensation costs, while frequent downtime can interrupt sales, increase expenses and damage reputation.

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Cinemark also delivered all-time records across premium formats, with “Spider-Man: Brand New Day” becoming the company’s best-ever title for Cinemark XD, ScreenX panoramic screens and D-BOX motion seats

PLANO, Texas--(BUSINESS WIRE)-- Cinemark Holdings, Inc. (NYSE: CNK), one of the largest and most influential theatrical exhibition companies in the world, today announced that Spider-Man: Brand New Day has become the highest grossing domestic film in Cinemark history. The film has also delivered record-breaking results across the Company’s premium formats, becoming the best-ever title for Cinemark XD, ScreenX panoramic screens and D-BOX motion seats, while also driving strong demand for Cinemark's food, beverage and merchandise offerings, further highlighting the appeal of the complete theatrical experience.

"Spider-Man: Brand New Day has become a truly remarkable theatrical event, and we're thrilled to see it achieve this historic milestone across our domestic circuit," said Justin McDaniel, Senior Vice President of Global Content at Cinemark. "Becoming the highest grossing domestic film in Cinemark’s history in less than three weeks is an extraordinary achievement that speaks to the enduring appeal of Spider-Man, the power of compelling stories to bring audiences of all generations together, and the unique ability of the theatrical experience to create shared cultural moments. We congratulate our partners at Sony and Marvel on this incredible accomplishment."

The film's record-breaking success reflects the strength of Cinemark's long-term strategy to enhance the moviegoing experience and deepen guest engagement. Investments in premium technology and amenities, data-driven and personalized marketing, industry-leading loyalty programs, innovative food and beverage offerings, and exceptional in-theater service have strengthened guest affinity and increased visitation across the circuit. Together, these initiatives helped maximize the performance of Spider-Man: Brand New Day while reinforcing Cinemark's position as a preferred destination for moviegoers.

Coming Soon to the Big Screen

There is a diverse, compelling slate ready to excite moviegoers through the rest of the year, including Practical Magic 2 (September 11), Resident Evil (September 18), Forgotten Island (September 25), Heart of the Beast (September 25), Verity (October 2), Digger (October 2), The Cat in the Hat (November 6), The Hunger Games: Sunrise on the Reaping (November 20), Hexed (November 25), Dune: Part Three (December 18), Avengers: Doomsday (December 18) and Jumanji: Open World (December 25).

The Cinemark Experience

Cinemark’s commitment to delivering a preeminent out-of-home entertainment experience comes to fruition through continual investment in its theaters and customer journey.

• Fan-favorite Luxury Lounger recliners, with the highest penetration of reclined seats across major U.S. movie theaters with approximately 72 percent of the domestic circuit reclined.
• Cinemark XD, the number one private-label premium large format in the world with over 300 auditoriums across the U.S. and Latin America, representing 13 percent of global box office in 2025 on 5 percent of screens.
• Largest footprint of D-BOX motion seats with over 650 auditoriums.
• Everyone’s favorite mouth-watering movie theater concessions with free refills on large drinks and XL popcorn, in addition to robust food and beverage offerings, with 80 percent of U.S. theaters offering restaurant-quality menu items and 60 percent offering beer, wine and alcohol. Guests can skip the line and order their cinema snacks ahead of time on the Cinemark app.
• Must-have movie merchandise in theaters as well as online at shop.cinemark.com.
• Superior sight and sound technology delivered by top-of-the-line multi-channel surround sound and Barco digital and laser projectors managed by an industry-leading technology team that delivers a 99.97 percent uptime across thousands of showtimes every day. This means moviegoers can count on Cinemark for a smooth, uninterrupted presentation.
• Guest service scores that consistently reach satisfaction ratings from approximately 95 percent of domestic guests surveyed.
• Cinemark Movie Club, the industry-leading movie theater subscription program with more than 1.5 million members in addition to Movie Rewards free loyalty program with outstanding member rewards.
• Steeply discounted movie tickets at Cinemark theaters on Discount Tuesday, with Movie Rewards members saving even more.
• National partnerships with UberEats, Door Dash, Grubhub and 7NOW to satisfy those movie theater concessions cravings at home.

For full details about the Cinemark moviegoing experience, visit Cinemark.com or download the Cinemark app. Click HERE for general Cinemark images and b-roll.

About Cinemark Holdings, Inc.

Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world. Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across nearly 500 theaters and more than 5,500 screens, operating in 42 states in the U.S. (301 theaters; 4,219 screens) and 13 South and Central American countries (194 theaters; 1,401 screens). Cinemark offers guests superior sight and sound technology, including Barco laser projection and Cinemark XD, the world’s No. 1 exhibitor-branded premium large format; industry-leading penetration of upscale amenities such as expanded food and beverage offerings, Luxury Lounger recliners and D-BOX motion seats; top-notch guest service; and award-winning loyalty programs such as Cinemark Movie Club. All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. For more information, visit https://ir.cinemark.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260818343887/en/

Cinemark Contacts:
Media:
Julia McCartha
pr@cinemark.com

Investors:
Chanda Brashears
investors@cinemark.com

Source: Cinemark Holdings, Inc.