AIR BUD RETURNS TO THE BIG SCREEN WITH MULTI-CITY DOG-FRIENDLY SUMMER MOVIE SCREENINGS
Rhea-AI Summary
Cineverse (Nasdaq: CNVS), Air Bud Entertainment and the PEDIGREE brand are launching a multi-city, dog-friendly summer movie series featuring an exclusive behind-the-scenes look at upcoming film AIR BUD RETURNS plus screenings of the original 1997 Air Bud.
Events will be held on August 3 in Los Angeles (St. Barks, Studio City), August 5 in Chicago (ChiTown Drive-In) and August 10 in Kansas City (Boulevard Drive-In). The activation is part of the PEDIGREE "Good Then, Better Now" campaign and a broader partnership that includes a premiere event ahead of the wide theatrical release of AIR BUD RETURNS on January 22, 2027. Screenings will include a video introduction by writer/director Robert Vince, giveaways, PEDIGREE product samples, limited-edition merchandise, a themed photo booth, basketball hoop activation and pet-friendly amenities such as hydration stations.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Jun 26 | Earnings report | Positive | +17.5% | Q4 revenue growth, acquisitions, and reaffirmed fiscal 2027 guidance accompanied mixed annual results. |
| Jun 18 | Earnings scheduling | Neutral | +2.4% | Company scheduled Q4 and full-year fiscal 2026 results for June 26. |
| Jun 16 | Streaming release | Positive | -5.2% | Return to Silent Hill began streaming on Hulu and reached its Top 15 list. |
| May 20 | Channel launch | Positive | +0.8% | Two subscription video-on-demand channels launched as Premium Subscriptions on The Roku Channel. |
| May 05 | Festival screening | Positive | -2.4% | Restored 4K Pan's Labyrinth screening announced for Cannes Classics' 20th anniversary. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Reactions varied across the five selected events: earnings and channel-launch announcements aligned positively, while the Hulu release and festival screening diverged negatively.
Key Terms
theatrical release technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Cineverse, Air Bud Entertainment, and The PEDIGREE® Brand Team Up to Bring an Exclusive Look of AIR BUD RETURNS and Full Screenings of the Beloved Original Film Across Los Angeles,
The special screenings will take place in August in the following cities, see RSVP and event information at the link: returns.airbud.com
- August 3 -
Los Angeles , St. Barks 10740 Ventura Blvd,Studio City, CA 91604 - August 5 - Chicago, ChiTown Drive-In 2343 S Throop St,
Chicago, IL 60608 - August 10 - Kansas City, Boulevard Drive-In 1051 Merriam Ln,
Kansas City, KS 66103
As part of the PEDIGREE brand's newly launched "Good Then, Better Now" campaign, this collaboration with Cineverse celebrates the brand's legacy as a trusted part of families for over 40 years, believing that every dog deserves quality nutrition, and highlighting its classic recipe, which was good then and is even better now with recent product upgrades.
"We all cherish the memories of the dogs we grew up with and many of us watched Air Bud alongside our furry family members," said Helen Hastings, Director of the PEDIGREE brand, Mars Pet Nutrition North America. "PEDIGREE is proud to be part of those moments and these dog-friendly screening events are a joyful way to bring families together and create new memories."
This initiative is part of a larger partnership that includes a premiere event in January ahead of the wide theatrical release of AIR BUD RETURNS on January 22nd, 2027.
Each event will feature a special video introduction by Robert Vince, the creator and director behind the upcoming AIR BUD RETURNS. In addition to the screenings, the PEDIGREE brand, Air Bud Entertainment, and Cineverse are partnering to deliver exclusive giveaways, PEDIGREE pet product samples and limited-edition movie merchandise. Attendees can also enjoy a themed photo booth and a custom-built basketball hoop activation, celebrating the film's signature charm. Guests are encouraged to bring their dogs to the events, where pet friendly amenities, like pet hydration stations, will be available for furry family members to enjoy.
"For the millions who grew up with Air Bud we wanted to give our fans a chance to experience the original underdog story on the big screen with their family and dogs, giving a new generation an opportunity to discover him for the first time" said Air Bud Franchise creator and Writer/Director of AIR BUD RETURNS, Robert Vince. "With this Summer Series, we're celebrating everything that made Air Bud and PEDIGREE special then—and making those moments even better now."
"AIR BUD RETURNS is literally the ultimate underdog story, and one that uniquely features the connections and unique bonds families share with their pets," said Cineverse Chief Motion Pictures Officer Yolanda Macias. "By partnering with the PEDIGREE brand to create this dog-friendly event, we're giving fans of this enduring franchise -- and their pups! -- a unique way to experience that onscreen magic in the real world with their families."
AIR BUD RETURNS is an all-new movie marking the highly anticipated theatrical return of Buddy to the big screen. AIR BUD RETURNS is a quintessential family movie, a multi-generational event that will bring families home to the town Fernfield, "where anything is possible". Yes, there "still…ain't no rule that says a dog can't play basketball." AIR BUD RETURNS will hit theaters on January 22, 2027.
About AIR BUD RETURNS
In Air Bud Returns, 14-year-old Jacob has always dreamt of being a star basketball player. After the passing of his father, that dream felt even more impossible. But everything changes when he and his mom move into his dad's childhood home in Fernfield, "where anything is possible." There, Jacob finds an old VHS tape marked "Air Bud" and discovers his Dad played on the Timberwolves team with the original Air Bud. Jacob has a chance meeting with a stray golden retriever, he later names Buddy. They learn to play basketball together, unite a team of misfits, and become champions.
About Cineverse Motion Pictures Group
Cineverse super-serves passionate audiences by distributing content across all windows and platforms, from theatrical to digital to physical. Following the breakout box office success of Terrifier 3, recent theatrical releases include the franchise returns of The Toxic Avenger, Silent Night, Deadly Night, and Return to Silent Hill. Also, on Cineverse's upcoming slate is the 20th anniversary release of Guillermo del Toro's masterpiece Pan's Labyrinth, the third installment of Wolf Creek and the company's first theatrical family feature, Air Bud Returns.
About AIR BUD ENTERTAINMENT
Air Bud Entertainment, "We Speak Family," has spent nearly three decades creating heartwarming family films and series that resonate with audiences worldwide. The Air Bud global franchise spans 15 movies, while the company's broader slate has grown to more than 22 feature films and four series. ABE has built a multigenerational brand with unique stories that are heartwarming, have wholesome humor, and inspirational themes, all grounded in the belief that "anything is possible when you play from the heart".
For more information about Air Bud Entertainment, please visit www.airbud.com. Join us on Facebook, Instagram, TikTok, X and YouTube.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a
For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.
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SOURCE Cineverse Corp.