IndiCue Brings its DSP to Cannella Media, Powering its Performance+ CPA-Based CTV Business and Direct Programming Media Buying
IndiCue has more than 45 live clients, with additional publishers currently being onboarded.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Cineverse (Nasdaq: CNVS) announced that its IndiCue business will provide Cannella Media DTC with technology for performance-based streaming advertising and direct media buying. The partnership will supply a demand-side platform, software advertisers use to buy advertising inventory, for Cannella's Performance+ business and broader agency buying. Performance+ runs cost-per-acquisition campaigns, where clients pay for results.
IndiCue was acquired less than nine months before the announcement. In fiscal 2027's first quarter, April–June 2026, its advertising technology and services revenue stream accounted for more than half of Cineverse's total revenue, averaging more than $5 million per month. The partnership will also draw on IndiCue's integration with Cineverse's Matchpoint platform to support advertising monetization.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate pointIndiCue's advertising technology and services revenue averaged more than $5 million monthly in April–June 2026, exceeding half of Cineverse's revenue.
- Moderate point. Forward-looking: it has not happened yet and may not happen.Cannella Media DTC partnership adds IndiCue technology to Performance+ campaigns and broader agency media buying.
- Minor pointIndiCue has more than 45 live clients, with additional publishers currently being onboarded.
Negative
- None.
Key Figures
- Share of Cineverse revenue
- More than half
- IndiCue in Q1 fiscal 2027 (April through June 2026)
- Average monthly revenue
- More than $5 million per month
- IndiCue in Q1 fiscal 2027 (April through June 2026)
- Live clients
- More than 45
- IndiCue customer base
Key Terms
dsp technical
cost per acquisition financial
server-side ad insertion technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Since Being Acquired Earlier this Year, IndiCue is Driving Millions in Additional Revenue for Cineverse
Through this partnership, IndiCue will provide Cannella Media with a demand-side platform (DSP) to power Performance+, Cannella's pay-for-performance DTC CTV business and facilitate direct, programmatic media buying.
Cannella helps brands grow through accountable advertising across television, streaming, digital, and audio. Drawing on more than
IndiCue's offerings span ad serving, SSP, DSP, and server-side ad insertion capabilities. Together, IndiCue and Cannella will:
- Support Cannella's Performance+ CPA campaigns and broader agency media buying through an integrated technology stack connecting advertisers with streaming inventory.
- Offer a highly customizable platform that lets streaming partners respond dynamically to performance signals and improve ad yield across the fragmented CTV landscape.
- Draw on IndiCue's integration with Cineverse's Matchpoint platform to support end-to-end ad monetization across advertisers, agencies, and publishers.
This partnership builds upon IndiCue's momentum as a customizable CTV monetization platform. In the first quarter of fiscal 2027 (i.e., April through June 2026), IndiCue, as the Company's advertising technology and services revenue stream, accounted for more than half of Cineverse's total revenue, averaging more than
"Performance advertisers want CTV that works like digital: measurable, accountable, and built to scale," said Cineverse Executive Vice President, Product & Monetization, John Marchesini. "IndiCue already powers both sides of the supply chain for Cineverse and other publishers. With Cannella Media DTC bringing agency demand, we're offering direct to consumer brands a direct path to the audiences they're trying to acquire."
"Cannella has always focused on making media investments accountable, including true CPA advertising where clients pay only for results," said Rob Medved, CEO of Cannella Media DTC. "Our partnership with IndiCue expands our CTV capabilities, giving us greater access, flexibility, and control to deliver measurable performance. It also creates opportunities to strengthen relationships with existing clients, attract new advertisers, and grow our broader agency business."
Founded in 2023, IndiCue has rapidly scaled to more than 45 live clients, with additional publishers currently being onboarded. IndiCue's customer base includes major media companies such as IMAX, Freecast, Loop Media, KTSF, and Dial Up Media, as well as many independent FAST and AVOD platforms and other streaming content distributors.
About Cannella Media DTC
Cannella Media DTC is a performance-driven advertising agency helping brands grow through accountable media investments across linear, CTV, digital, and audio. Backed by more than
Its Performance+ business offers true CPA advertising, where clients pay for results, alongside a full suite of agency services supporting a range of media strategies and buying models.
Cannella also develops and operates targeted FAST channels, including lifestyle networks RVTV (Recreational Vehicle Television), and Wine Watches & Whiskey, connecting brands with engaged audiences through curated, passion-based content.
About IndiCue
IndiCue is a next-generation CTV monetization and engagement platform, built for media owners, publishers, and streaming platforms that want full control over their Connected TV advertising. IndiCue combines independent ad serving, advanced monetization, and smart server-side ad insertion (SSAI) into a single, unified solution. Its modular stack – CTV Ad Server, SSP, and DSP – enables deep customization and operational independence. Its mission is to provide publishers with the tools, control, and transparency they need to own their CTV revenue streams end-to-end. By aligning technology, data, and monetization around the publisher, IndiCue helps streaming businesses build sustainable, high-performing CTV strategies for the long term. For more information, visit www.indicue.com.
About Cineverse
Cineverse (Nasdaq: CNVS) is an entertainment technology company and studio. Fiercely innovative and independent, Cineverse develops and invests in technology and content that drives the future of the industry. Core to its business is Matchpoint® – a growing tech ecosystem designed to prepare, distribute, monetize, and continuously improve content across any platform. Matchpoint helps studios large and small operate at scale and improve performance and efficiency in an increasingly fragmented distribution environment. Additionally, Cineverse distributes a vast library of premium films, series, and podcasts, across theatrical, home entertainment, and streaming; operates dozens of digital properties that super serve passionate fandoms around the world; and works with leading brands to connect them with audiences they value. From award-winning technology to the highest-grossing unrated film in U.S. history, Cineverse has created a playbook that marries tech and content to redefine the next era of entertainment. For more information, visit cineverse.com.
Investor Contact:
investorrelations@cineverse.com
Media Contact:
cineverse@lippingroup.com
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SOURCE Cineverse Corp.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What will Cineverse's IndiCue provide to Cannella Media DTC?
IndiCue will provide a demand-side platform to power Cannella's Performance+ advertising business and facilitate direct, programmatic media buying. Performance+ offers cost-per-acquisition campaigns, where clients pay for results. The partnership also supports Cannella's broader agency media buying.
How much revenue did IndiCue generate for Cineverse in fiscal 2027's first quarter?
IndiCue's advertising technology and services revenue stream averaged more than $5 million per month during April–June 2026. It accounted for more than half of Cineverse's total revenue in that fiscal quarter.