In New 'PSA' From Liquid Death and Cineverse, The Toxic Avenger (Peter Dinklage) Explains the Dangers of High-Sugar Soda
Cineverse (NASDAQ: CNVS) has partnered with Liquid Death for a unique marketing campaign promoting the theatrical release of 'The Toxic Avenger Unrated' on August 29, 2025. The campaign features a PSA starring Peter Dinklage as the Toxic Avenger, warning about the dangers of high-sugar sodas.
The campaign includes digital, social media, and out-of-home advertising, including a Times Square billboard. The horror/comedy film, directed by Macon Blair, features an all-star cast including Kevin Bacon, Elijah Wood, Jacob Tremblay, and Taylour Paige. The story follows Winston Gooze (Dinklage), a janitor who transforms into a radioactive superhero after a toxic accident.
Cineverse (NASDAQ: CNVS) ha collaborato con Liquid Death per una campagna di marketing originale in occasione dell'uscita cinematografica di 'The Toxic Avenger Unrated' il 29 agosto 2025. La campagna include uno spot informativo con Peter Dinklage nei panni del Toxic Avenger, che mette in guardia sui pericoli delle bevande gassate ad alto contenuto di zucchero.
L'iniziativa comprende attività digitali, sui social media e pubblicità outdoor, tra cui un cartellone a Times Square. Il film horror/commedia, diretto da Macon Blair, vanta un cast di primo piano con Kevin Bacon, Elijah Wood, Jacob Tremblay e Taylour Paige. La trama segue Winston Gooze (Dinklage), un bidello che dopo un incidente tossico si trasforma in un supereroe radioattivo.
Cineverse (NASDAQ: CNVS) se ha asociado con Liquid Death para una campaña de marketing singular con motivo del estreno en cines de 'The Toxic Avenger Unrated' el 29 de agosto de 2025. La campaña presenta un aviso público protagonizado por Peter Dinklage como el Toxic Avenger, advirtiendo sobre los peligros de los refrescos con alto contenido de azúcar.
La iniciativa abarca publicidad digital, en redes sociales y exterior, incluido un cartel en Times Square. La película de terror/comedia, dirigida por Macon Blair, cuenta con un reparto estelar que incluye a Kevin Bacon, Elijah Wood, Jacob Tremblay y Taylour Paige. La historia sigue a Winston Gooze (Dinklage), un conserje que tras un accidente tóxico se transforma en un superhéroe radiactivo.
Cineverse (NASDAQ: CNVS)는 2025년 8월 29일 개봉하는 'The Toxic Avenger Unrated'의 극장 개봉을 홍보하기 위해 Liquid Death와 협력해 독특한 마케팅 캠페인을 진행합니다. 이 캠페인에는 Peter Dinklage가 토식 어벤저(Toxic Avenger)로 출연해 고당(高糖) 탄산음료의 위험성을 경고하는 공익광고가 포함되어 있습니다.
캠페인은 디지털, 소셜 미디어, 옥외 광고를 포함하며 타임스스퀘어 빌보드도 포함됩니다. Macon Blair가 연출한 이 호러/코미디 영화에는 Kevin Bacon, Elijah Wood, Jacob Tremblay, Taylour Paige 등 화려한 출연진이 포진해 있습니다. 이야기는 청소부 Winston Gooze(딘클레이지)가 유독 사고 이후 방사능 슈퍼히어로로 변하는 과정을 따라갑니다.
Cineverse (NASDAQ: CNVS) s'est associé à Liquid Death pour une campagne marketing originale à l'occasion de la sortie en salles de 'The Toxic Avenger Unrated' le 29 août 2025. La campagne comprend un spot d'intérêt public mettant en scène Peter Dinklage en Toxic Avenger, qui met en garde contre les dangers des sodas riches en sucre.
La campagne couvre le digital, les réseaux sociaux et la publicité extérieure, y compris un panneau publicitaire à Times Square. Le film d'horreur/comédie, réalisé par Macon Blair, réunit un casting de premier plan avec Kevin Bacon, Elijah Wood, Jacob Tremblay et Taylour Paige. L'histoire suit Winston Gooze (Dinklage), un concierge qui, après un accident toxique, se transforme en super-héros radioactif.
Cineverse (NASDAQ: CNVS) hat sich mit Liquid Death für eine ungewöhnliche Marketingkampagne zum Kinostart von 'The Toxic Avenger Unrated' am 29. August 2025 zusammengeschlossen. Die Kampagne zeigt einen öffentlichen Service-Spot mit Peter Dinklage als Toxic Avenger, der vor den Gefahren zuckerreicher Limonaden warnt.
Die Aktion umfasst digitale, Social-Media- und Außenwerbung, darunter eine Billboard-Fläche am Times Square. Die Horror/Komödie unter der Regie von Macon Blair verfügt über einen Starbesetzten Cast mit Kevin Bacon, Elijah Wood, Jacob Tremblay und Taylour Paige. Die Handlung folgt Winston Gooze (Dinklage), einem Hausmeister, der sich nach einem toxischen Unfall in einen radioaktiven Superhelden verwandelt.
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New Campaign Launches Today Ahead of Unrated Film's Theatrical Release on August 29, 2025 – Because this Radioactive Mutant Superhero Won't Put Soda in His Body
Liquid Death – whose soda-flavored sparkling waters are available at Amazon, Target, Walmart, Whole Foods, Ralphs, and more, with each can containing just 10 calories, 2 grams of sugar, and no artificial sweeteners – is featuring the PSA at https://liquiddeath.com/toxicavenger. This marks Liquid Death's first partnership with a superhero who's literally made of toxic waste.
The anti-hero janitor turned superhero may have fallen into a vat of toxic chemicals, but he knows that the amount of sugar packed into traditional sodas is bad news. In this new spot, Peter Dinklage's Winston Gooze crashes high school hallways and educates kids on the dangers of sugary soda. The spot and related creative is rolling out starting this week across digital, social media and out-of-home (the latter via a digital billboard in Times Square, NYC, operated by OUTFRONT Media).
The non-rated horror/comedy movie, written and directed by Macon Blair (I Don't Feel At Home in This World Anymore, writer for Marvel Comics/Dark Horse Comics), is produced by Legendary Entertainment and distributed by Cineverse. Based on Troma Entertainment President and Co-founder Lloyd Kaufman's "THE TOXIC AVENGER" franchise, which first debuted four decades ago, the new film features an all-star cast including Dinklage, Kevin Bacon (Footloose, Hollow Man), Elijah Wood (The Lord of the Rings franchise), Jacob Tremblay (Room, Wonder), and Taylour Paige (Beverly Hills Cop: Axel F, Zola).
When a downtrodden janitor, Winston Gooze (Dinklage), is exposed to a catastrophic toxic accident, he's transformed into a new kind of hero: The Toxic Avenger. Now, Toxie must rise from outcast to savior, taking on ruthless corporate overlords and corrupt forces who threaten his son, his friends, and his community. In a world where greed runs rampant… justice is best served radioactive.
THE TOXIC AVENGER
Premieres August 29, 2025
Run Time: 102 minutes | Rating: Not Rated
WRITTEN AND DIRECTED BY: Macon Blair
BASED ON: Lloyd Kaufman's "THE TOXIC AVENGER"
PRODUCER: Legendary Entertainment
DISTRIBUTOR: Cineverse
TOXIE ON SOCIAL:
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About Cineverse Motion Pictures Group
Cineverse super-serves passionate audiences by distributing content across all windows and platforms, from theatrical to digital to physical. Following the breakout box office success of Terrifier 3, upcoming releases include the franchise expansions of The Toxic Avenger (August 29, 2025) and Silent Night, Deadly Night (December 12, 2025). Coming in 2026 include its first kids and family theatrical release, Air Bud Returns, as well as Return to Silent Hill (January 23, 2026) and Wolf Creek: Legacy, with more to be announced soon.
About Cineverse
Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing non-rated film in
About Liquid Death
As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take low-calorie beverages and package them into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across beer and junk food. Our product lines include mountain water, soda-flavored sparkling water, iced tea, and more. We donate a portion of our proceeds to help kill plastic pollution. For more information on Liquid Death please visit liquiddeath.com.
Contacts:
Cineverse
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
Liquid Death
press@liquiddeath.com
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SOURCE Cineverse Corp.
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