"The Joy of Painting with Nicholas Hankins: Bob Ross' Unfinished Season" Comes to Cineverse's The Bob Ross Channel on February 3
Rhea-AI Summary
Cineverse (NASDAQ: CNVS) announced the premiere of 'The Joy of Painting with Nicholas Hankins: Bob Ross' Unfinished Season' on The Bob Ross Channel starting February 3. The 13-episode series features certified Bob Ross instructor Nicholas Hankins completing Ross' final paintings, with new episodes airing Mondays at 6 pm ET on the free ad-supported streaming television channel.
To celebrate the premiere and International Painters Day, Cineverse will host a live paint-along with Hankins on TikTok in collaboration with Pluto TV and Bob Ross Inc. The Bob Ross Channel, launched in April 2020, has become one of Cineverse's top FAST channels, with viewers consuming nearly 3 billion minutes of content in 2024, an 11% increase from the previous year.
The series will be available across multiple platforms including Pluto TV, Samsung TV+, Prime Video, DirecTV, Tubi, Vizio, Sling, and GoogleTV, powered by Cineverse's Matchpoint technology.
Positive
- Viewer engagement increased 11% YoY with 3 billion minutes of content consumed in 2024
- Wide distribution across major streaming platforms expanding reach
- New original content expanding existing content library
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- None.
Channel's Series Premiere Followed By Live Action Paint-Along with Nicholas Hankins, Streaming at 7 pm ET on TikTok
New episodes of the series will air on Mondays at 6 pm ET on the free ad-supported streaming television (FAST) channel. In each episode, certified Bob Ross instructor Nicholas Hankins completes
In celebration of International Painters Day and The Bob Ross Channel series premiere on February 3, Cineverse, in collaboration with Pluto TV and Bob Ross Inc., will host a live action paint-along with Hankins on TikTok. The live stream will feature Hankins teaching a painting lesson with other collaborators, selected as winners through a giveaway organized by Bob Ross Inc.
"Bob Ross fans love Nic Hankins' programs demonstrating Bob's last unfinished season," said Joan Kowalski, President of Bob Ross Inc. "He remains very true to Bob's technique and manner."
"Doing this series is like a dream come true for me," said Hankins.
"The Joy of Painting with Nicholas Hankins: Bob Ross' Unfinished Season," which premiered last year on public television stations and the PBS App, features the first new Bob Ross content to be released in nearly four decades.
Launched in April 2020, The Bob Ross Channel, a Cineverse partnership with Bob Ross Inc. and American Public Television, is a nonstop feed of "The Joy of Painting." Home to nearly 400 episodes of the iconic series, The Bob Ross Channel has become one of Cineverse's top FAST channels while inspiring generations of artists and helping carry on
"It is no surprise that The Bob Ross Channel has been such a hit among viewers. 'The Joy of Painting' allows them to step outside reality and immerse themselves in
Powered by Cineverse's Matchpoint technology, episodes will be made available on Pluto TV and everywhere fans can find The Bob Ross Channel, including Samsung TV+, TRC, Prime Video, DirecTV, Tubi, Vizio, Sling, GoogleTV and more.
About Cineverse Streaming
Cineverse owns and/or operates a wide range of premium streaming brands, from free, ad-supported streaming television (FAST) channels to subscription video-on-demand (SVOD) apps. These span fandoms – from single IP channels around pop cultural icons such as Bob Ross, The Dog Whisperer with Cesar Milan, Garfield and Barney, to channels curated for fans of Horror (Screambox, Midnight Pulp), Pan-Asian and Anime (RetroCrush, AsianCrush), Comedy (Comedy Dynamics), Documentary and Crime (Crime Hunters, Docurama), Independent Film (Fandor), Romance and Rom Coms (Dove Channel), to name a few.
About Cineverse
Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing unrated film in
CONTACTS
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
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SOURCE Cineverse Corp.