The Toxic Avenger Mops up at Least $5 Million of Health Bills -- Cineverse Forgoes New Marketing Stunts in Favor of Partnership with National Non-profit Undue Medical Debt
Cineverse (NASDAQ: CNVS) has announced a groundbreaking social impact initiative tied to the release of The Toxic Avenger movie on August 29, 2025. The company has partnered with Undue Medical Debt, pledging to erase a minimum of $5 million in medical debt for qualifying individuals, with an additional $1 million in debt relief for every million dollars earned at the domestic box office.
Through this partnership, Cineverse will help individuals who are either below four times the federal poverty level or have medical debt exceeding 5% of their annual income. The nonprofit's model allows each dollar donated to eliminate approximately $100 of medical debt. The company has redirected its remaining marketing budget from promotional stunts to this charitable initiative, aligning with the film's theme of medical debt's impact on its main character.
Cineverse (NASDAQ: CNVS) ha annunciato un'iniziativa a impatto sociale collegata all'uscita del film The Toxic Avenger, prevista per il 29 agosto 2025. L'azienda si è alleata con Undue Medical Debt e si è impegnata a cancellare almeno 5 milioni di dollari di debiti medici per le persone idonee, con un ulteriore 1 milione di dollari di sollievo per ogni milione incassato al botteghino nazionale.
Con questa collaborazione, Cineverse assisterà chi si trova al di sotto di quattro volte il livello federale di povertà o chi ha debiti medici superiori al 5% del reddito annuo. Il modello della ONG permette a ogni dollaro donato di eliminare circa 100 dollari di debito medico. L'azienda ha inoltre deviato il resto del budget marketing dalle trovate promozionali verso questa iniziativa benefica, in coerenza con il tema del film sull'impatto dei debiti medici sul protagonista.
Cineverse (NASDAQ: CNVS) ha anunciado una iniciativa de impacto social vinculada al estreno de la película The Toxic Avenger el 29 de agosto de 2025. La compañía se ha asociado con Undue Medical Debt, comprometiéndose a cancelar un mínimo de 5 millones de dólares en deudas médicas para personas elegibles, y a ofrecer 1 millón de dólares adicionales en alivio por cada millón recaudado en la taquilla nacional.
Mediante esta colaboración, Cineverse ayudará a quienes estén por debajo de cuatro veces el nivel federal de pobreza o que tengan deudas médicas superiores al 5% de su ingreso anual. El modelo de la ONG permite que cada dólar donado elimine aproximadamente 100 dólares de deuda médica. La empresa ha redirigido el resto de su presupuesto de marketing desde acciones promocionales hacia esta iniciativa benéfica, alineándose con el tema de la película sobre el impacto de las deudas médicas en su protagonista.
Cineverse (NASDAQ: CNVS)는 2025년 8월 29일 개봉하는 영화 The Toxic Avenger와 연계한 획기적인 사회 공헌 프로그램을 발표했습니다. 회사는 Undue Medical Debt와 협력해 적격자들의 의료빚을 최소 500만 달러까지 탕감하기로 약속했으며, 국내 박스오피스 수입이 100만 달러 증가할 때마다 추가로 100만 달러를 탕감합니다.
이번 파트너십을 통해 Cineverse는 연방 빈곤선의 4배 미만이거나 연간 소득의 5%를 초과하는 의료빚을 가진 사람들을 지원합니다. 비영리단체의 모델에 따르면 기부된 1달러당 약 100달러의 의료빚을 제거할 수 있습니다. 회사는 홍보용 퍼포먼스 대신 남은 마케팅 예산을 이 자선 활동으로 전용했으며, 이는 주인공의 의료빚 문제를 다룬 영화의 주제와도 일치합니다.
Cineverse (NASDAQ: CNVS) a annoncé une initiative sociale innovante liée à la sortie du film The Toxic Avenger le 29 août 2025. La société s'est associée à Undue Medical Debt et s'engage à effacer au minimum 5 millions de dollars de dettes médicales pour les personnes éligibles, avec 1 million de dollars supplémentaires d'allégement pour chaque million gagné au box-office national.
Grâce à ce partenariat, Cineverse aidera les personnes dont le revenu est inférieur à quatre fois le seuil fédéral de pauvreté ou qui ont des dettes médicales représentant plus de 5 % de leur revenu annuel. Le modèle de l'ONG permet d'éliminer environ 100 dollars de dette médicale pour chaque dollar donné. L'entreprise a redirigé le reste de son budget marketing, précédemment destiné à des coups promotionnels, vers cette initiative caritative, en accord avec le thème du film sur l'impact des dettes médicales sur son personnage principal.
Cineverse (NASDAQ: CNVS) hat eine bahnbrechende soziale Initiative angekündigt, die mit der Veröffentlichung des Films The Toxic Avenger am 29. August 2025 verbunden ist. Das Unternehmen geht eine Partnerschaft mit Undue Medical Debt ein und hat sich verpflichtet, mindestens 5 Millionen US-Dollar an medizinischen Schulden für berechtigte Personen zu erlassen. Zusätzlich werden für jede Million Dollar, die an den heimischen Kinokassen eingenommen wird, weitere 1 Million US-Dollar erlassen.
Im Rahmen dieser Partnerschaft wird Cineverse Personen unterstützen, die unter dem Vierfachen der bundesstaatlichen Armutsgrenze liegen oder deren medizinische Schulden mehr als 5 % ihres Jahreseinkommens ausmachen. Das Modell der gemeinnützigen Organisation ermöglicht es, mit jedem gespendeten Dollar etwa 100 Dollar an medizinischen Schulden zu tilgen. Das Unternehmen hat sein übriges Marketingbudget von Werbeaktionen auf diese wohltätige Initiative umgeschichtet, im Einklang mit dem Thema des Films über die Auswirkungen medizinischer Schulden auf die Hauptfigur.
- None.
- Cancellation of planned marketing stunts could potentially impact movie awareness and box office performance
- Success of debt relief program beyond $5 million depends on box office performance
An Additional
In The Toxic Avenger, the new unrated horror/comedy written and directed by Macon Blair (I Don't Feel At Home in This World Anymore, writer for Marvel Comics/Dark Horse Comics), Toxie has his life upended by unexpected medical debt.
So after thrilling fans at Comic-Con, bringing the Moviefone number back from the dead, warning teens about the dangers of high-sugar soda, cleaning up
SEE THE SCRAPPED STUNTS HERE.
Here's the deal: at least
This debt relief is possible thanks to a partnership between Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, and Undue Medical Debt, a national nonprofit dedicated to helping families least able to pay burdensome healthcare debt.
"We spent hours brainstorming how to close out the campaign and, while sending Toxie to the moon was appealing, no idea came close to combating unexpected medical debt for families," said Cineverse SVP of Marketing Lauren McCarthy. "The Toxic Avenger had his entire life upended by crushing medical costs so, as Toxie says, 'Sometimes you have to do something'."
Learn more about Undue Medical Debt with their explainer video and FAQ and then check out the official Toxic Avenger campaign page.
"As the medical debt crisis continues to grow we're grateful for this partnership with The Toxic Avenger film, which is not only funding debt relief but also shining a light on the human impact of a broken system," said Marisa Clemente, Vice President of Philanthropy at Undue Medical Debt. "We are always looking to team up with real-life superheroes who support our mission — including movie lovers, who now have an easy way to enjoy a reimagined classic while supporting financially and emotionally burdened families."
The nonprofit leverages donations to purchase qualifying medical debt (for individuals four times or below the federal poverty level or who have medical debt that is
THE TOXIC AVENGER
Premieres August 29, 2025
Run Time: 102 minutes | Rating: Not Rated
When a downtrodden janitor, Winston Gooze (Peter Dinklage), is exposed to a catastrophic toxic accident, he's transformed into a new kind of hero: The Toxic Avenger. Now, Toxie must rise from outcast to savior, taking on ruthless corporate overlords and corrupt forces who threaten his son, his friends, and his community. In a world where greed runs rampant… justice is best served radioactive.
WRITTEN AND DIRECTED BY: Macon Blair
BASED ON: Lloyd Kaufman's "THE TOXIC AVENGER"
PRODUCER: Legendary Entertainment
DISTRIBUTOR: Cineverse
CAST INCLUDES: Peter Dinklage, Kevin Bacon (Footloose, Hollow Man), Elijah Wood (The Lord of the Rings franchise), Jacob Tremblay (Room, Wonder), and Taylour Paige (Beverly Hills Cop: Axel F, Zola).
*TOXIE ON SOCIAL:
Instagram
X
Facebook
TikTok
BlueSky
About Undue Medical Debt
Undue Medical Debt is a national 501(c)(3) nonprofit founded in 2014 by former debt collectors. To date Undue has acquired — and abolished — over
Undue partners with hospitals, health systems and physician groups to acquire medical debt for abolishment. Undue rose to national prominence on an episode of HBO's "Last Week Tonight" with John Oliver in which Undue facilitated the abolishment of
About Cineverse Motion Pictures Group
Cineverse super-serves passionate audiences by distributing content across all windows and platforms, from theatrical to digital to physical. Following the breakout box office success of Terrifier 3, upcoming releases include the franchise expansions of The Toxic Avenger (August 29, 2025) and Silent Night, Deadly Night (December 12, 2025). Coming in 2026 include its first kids and family theatrical release, Air Bud Returns, as well as Return to Silent Hill (January 23, 2026) and Wolf Creek: Legacy, with more to be announced soon.
About Cineverse
Cineverse (Nasdaq: CNVS) is a next-generation entertainment studio that empowers creators and entertains fans with a wide breadth of content through the power of technology. It has developed a new blueprint for delivering entertainment experiences to passionate audiences and results for its partners with unprecedented efficiency, and distributes more than 71,000 premium films, series, and podcasts. Cineverse connects fans with bold, authentic, independent stories. Properties include the highest-grossing non-rated film in
Contacts:
Cineverse
For Media, The Lippin Group for Cineverse
cineverse@lippingroup.com
For Investors, Julie Milstead
investorrelations@cineverse.com
Undue Medical Debt
Daniel.Lempert@unduemedicaldebt.org
View original content to download multimedia:https://www.prnewswire.com/news-releases/the-toxic-avenger-mops-up-at-least-5-million-of-health-bills--cineverse-forgoes-new-marketing-stunts-in-favor-of-partnership-with-national-non-profit-undue-medical-debt-302540114.html
SOURCE Cineverse Corp.
FAQ
How much medical debt will Cineverse (CNVS) eliminate through The Toxic Avenger initiative?
Who qualifies for the medical debt relief program from The Toxic Avenger and Cineverse?
When does The Toxic Avenger movie release and who stars in it?
How does the Cineverse and Undue Medical Debt partnership work?
What is the relationship between The Toxic Avenger movie plot and the medical debt initiative?
