Calvin Klein Fragrances announces ROSALÍA as the face of new euphoria elixirs

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Calvin Klein (NYSE: PVH) and Calvin Klein Fragrances unveil ROSALÍA as the face of euphoria elixirs, a three‑scent parfum intense collection centered on vanilla facets. Each elixir—magnetic, bold and solar—features 28%+ ultra‑concentration and arrives March 1, 2026, at Macy's, Ulta and Amazon.

Price points: $129 (100ml), $99 (50ml), $79 (30ml), $36 (10ml).

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Campaign fronted by the global superstar and brand ambassador explores the distinct universes of the three new parfums

NEW YORK, Feb. 19, 2026 /PRNewswire/ -- Calvin Klein, Inc., part of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today unveil GRAMMY® Award-winning singer-songwriter ROSALÍA as the face of euphoria elixirs, a new collection of three distinct parfum intense creations.

A daring new chapter of the iconic euphoria franchise, euphoria elixirs are a sensorial exploration of confidence, pleasure and sensuality. Embodied by global icon and Calvin Klein ambassador ROSALÍA, the campaign fuses movement and vivid color into a captivating exploration of freedom without limits. Known for her genre-defying sound and commanding visual artistry, ROSALÍA channels the fragrances' modern femininity into an immersive journey that reflects the energy and individuality of the three distinctive scents.

"The euphoria elixirs are full of energy, possibility of expression and versatility!" said ROSALÍA. "Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin. This reunion with Calvin Klein has been a dream - I love working with teams that are as inspiring and hardworking as them!"

euphoria elixirs introduce premium, ultra-concentrations that celebrate the versatility of their key ingredient, vanilla – soft yet strong, sweet yet seductive. Richly layered and modern in spirit, the assortment takes shape through three vibrant, emotive interpretations: magnetic elixir, bold elixir and solar elixir.

The euphoria elixir collection:
Expressive. Radiant. Confident.

This collection explores vanilla—the fruit of the orchid, euphoria's signature flower—through its full evolution from its fresh, green beginnings (solar elixir) to its vibrant ripeness (magnetic elixir), and finally to its sun-kissed, dried, and toasted warmth (bold elixir). Each scent pairs a distinct vanilla facet with a complementary note to define a clear mood: solar elixir fuses vanilla with mango for a bright, luminously joyful energy; magnetic elixir layers vanilla with musk for a soft, intimately romantic warmth; and bold elixir contrasts vanilla with oakwood for a deeper, more intense impression.

Co-created with master perfumers from some of the world's most esteemed fragrance houses, all three scents are parfum intense with 28% or more ultra-concentration – the highest fragrance concentration for Calvin Klein Fragrances.

magnetic elixir (musky vanilla)
magnetic elixir captures the irresistible pull of effortless confidence and sensuality. Anchored by Dancing Lady Orchid, ambrette absolute and an indulgent musky vanilla blend, this rich, sweet fragrance has a seductive charm and lingers like a warm touch.
Perfumer: Caroline Dumur
Fragrance House: IFF

bold elixir (oakwood vanilla)
bold elixir is sensual, woody and addictive, channeling the intensity and rich depth of toasted vanilla. This warmth is contrasted by the unexpected presence of smoky orchid, rich oakwood and jasmine absolute. The result is a daring scent, exuding unapologetic confidence.
Perfumers: Carlos Benaim, Domitille Michalon, Caroline Dumur
Fragrance House: IFF

solar elixir (mango vanilla)
solar elixir is a radiant expression of joy – pure, luminous and full of life. Inspired by the blooming vanilla flower in its rare green and fruity stage, the fragrance is brightened by the warm glow of Golden Orchid and juicy mango. This elixir radiates with vibrant energy, evoking the sensation of skin warmed by the sun.
Perfumer: Nicolas Bonneville
Fragrance House: dsm-firmenich

The Packaging:
The original euphoria bottle remains a timeless, sculptural icon. For the new elixirs, this classic design has been reinvented through color – vivid hues of magnetic pink, bold purple and solar yellow reflect youthful energy and individuality. The signature cap has also been infused with monochromatic color for a striking visual parallel to the intense juice.

The Campaign:
Following her Calvin Klein underwear debut in September 2025, ROSALÍA now stars in the Calvin Klein Fragrances campaign for euphoria elixirs, shot by Carlijn Jacobs. Across the visuals, ROSALÍA amplifies the spirit of euphoria – feminine, sensual and confident – through her unique ability to evoke emotion through movement and performance. Set in a surreal, sensorial world, ROSALÍA embodies each elixir's distinct attitude across magnetic, bold and solar universes as unlimited possibilities of self-expression and freedom come to life.

Calvin Klein euphoria elixirs will be available as of March 1^st, 2026, for $129 (100ml), $99 (50ml), $79 (30ml) and $36 (10ml) at Macy's, Ulta and Amazon.

About Calvin Klein
Calvin Klein is one of the world's leading global fashion lifestyle brands, founded in New York in 1968. Shaped by a way of living that meets culture, the brand's distinctive, modern aesthetic informs its approach to iconic product design and influential brand storytelling.

Across underwear, jeans, apparel, accessories, home and fragrance, Calvin Klein creates essential pieces that translate its American fashion roots to an international audience. Global retail sales of Calvin Klein products were approximately $9 billion in 2024.

About COTY Inc.
Founded in Paris in 1904, Coty is one of the world's largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in over 120 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to protecting the planet. Learn more at coty.com or on LinkedIn and lnstagram.

TVC: Linked HERE
Editorial Credit: Calvin Klein euphoria elixirs Collection
Music Credits: Artist: ROSALÍA, Song: "Dios Es Un Stalker" / Album: LUX
Social Media: @calvinklein

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SOURCE Calvin Klein Fragrances

FAQ

When will Calvin Klein euphoria elixirs (PVH) be available and where can I buy them?

They become available on March 1, 2026 at Macy's, Ulta and Amazon. According to the company, the launch will roll out across these major retail partners to ensure broad consumer access at launch.

What sizes and prices are Calvin Klein euphoria elixirs (PVH) being sold for on March 1, 2026?

Prices are $129 (100ml), $99 (50ml), $79 (30ml) and $36 (10ml). According to the company, those are the suggested retail prices at launch at Macy's, Ulta and Amazon.

What are the three euphoria elixirs fragrances and their key scent notes in the PVH release?

The collection includes magnetic elixir (musky vanilla), bold elixir (oakwood vanilla) and solar elixir (mango vanilla). According to the company, each pairs a distinct vanilla facet with complementary notes to define mood.

What does "parfum intense with 28% or more ultra‑concentration" mean for euphoria elixirs (PVH)?

It indicates a higher fragrance oil concentration for richer, longer‑lasting scent profiles. According to the company, all three elixirs exceed 28% concentration—the highest fragrance concentration used by Calvin Klein Fragrances.

Why was ROSALÍA chosen as the face of Calvin Klein euphoria elixirs (PVH) for the March 2026 launch?

ROSALÍA embodies modern femininity, movement and visual artistry aligned with the campaign's themes of freedom and expression. According to the company, her global profile and prior Calvin Klein collaboration informed the creative direction.