Campbell's® Chunky® and Pabst Blue Ribbon Invite Fans to "Crack Open a Warm One" with New Collaboration
Campbell's (NYSE:CPB) has announced an innovative collaboration with Pabst Blue Ribbon to launch two beer-infused soups exclusively at Walmart starting August 2025. The new products include Beer Cheese with Potatoes & Chorizo Soup and Beef, Bacon & Beer Chili with Beans, both featuring PBR's signature beer flavor.
To promote the launch, the brands will host a dive bar takeover at Ray's Bar in New York City on August 21, 2025, followed by a nationwide food truck sampling tour at Walmart stores beginning September 3, 2025. The tour will run for one month, offering customers the opportunity to taste these unique soup innovations.
Campbell's (NYSE:CPB) ha annunciato una collaborazione innovativa con Pabst Blue Ribbon per lanciare due zuppe infuse alla birra in esclusiva da Walmart a partire da agosto 2025. I nuovi prodotti includono Beer Cheese with Potatoes & Chorizo Soup e Beef, Bacon & Beer Chili with Beans, entrambi caratterizzati dal gusto distintivo della birra PBR.
Per promuovere il lancio, i brand organizzeranno un takeover in stile dive bar al Ray's Bar di New York il 21 agosto 2025, seguito da un tour nazionale con food truck che proporrà assaggi presso i punti vendita Walmart a partire dal 3 settembre 2025. Il tour durerà un mese, offrendo ai clienti l'opportunità di provare queste originali zuppe.
Campbell's (NYSE:CPB) ha anunciado una colaboración innovadora con Pabst Blue Ribbon para lanzar dos sopas infusionadas con cerveza en exclusiva en Walmart a partir de agosto de 2025. Los nuevos productos incluyen Beer Cheese with Potatoes & Chorizo Soup y Beef, Bacon & Beer Chili with Beans, ambos con el sabor característico de la cerveza PBR.
Para promocionar el lanzamiento, las marcas organizarán un takeover estilo dive bar en Ray's Bar en la ciudad de Nueva York el 21 de agosto de 2025, seguido de una gira nacional de food trucks con degustaciones en tiendas Walmart a partir del 3 de septiembre de 2025. La gira durará un mes, ofreciendo a los clientes la oportunidad de probar estas innovadoras sopas.
Campbell's (NYSE:CPB)는 Pabst Blue Ribbon과의 혁신적인 협업을 발표하고 2025년 8월부터 Walmart에서만 판매되는 맥주 풍미 수프 두 가지를 출시합니다. 새 제품은 Beer Cheese with Potatoes & Chorizo Soup와 Beef, Bacon & Beer Chili with Beans로, 두 제품 모두 PBR의 시그니처 맥주 맛을 담고 있습니다.
출시 홍보를 위해 양사는 2025년 8월 21일 뉴욕 Ray's Bar에서 다이브 바 테이크오버를 개최한 뒤, 2025년 9월 3일부터 Walmart 매장에서 시식 행사를 진행하는 전국 푸드트럭 투어를 시작합니다. 투어는 한 달간 진행되며 고객들이 이 독특한 수프를 시식해볼 기회를 제공합니다.
Campbell's (NYSE:CPB) a annoncé une collaboration innovante avec Pabst Blue Ribbon pour lancer deux soupes infusées à la bière, en exclusivité chez Walmart à partir d'août 2025. Les nouveaux produits comprennent Beer Cheese with Potatoes & Chorizo Soup et Beef, Bacon & Beer Chili with Beans, tous deux mettant en avant la saveur de bière signature de PBR.
Pour promouvoir le lancement, les marques organiseront un takeover de dive bar au Ray's Bar à New York le 21 août 2025, suivi d'une tournée nationale de food trucks avec dégustations dans les magasins Walmart à partir du 3 septembre 2025. La tournée durera un mois, offrant aux clients l'occasion de goûter ces soupes inédites.
Campbell's (NYSE:CPB) hat eine innovatiove Zusammenarbeit mit Pabst Blue Ribbon angekündigt, um ab August 2025 zwei mit Bier verfeinerte Suppen exklusiv bei Walmart einzuführen. Die neuen Produkte umfassen Beer Cheese with Potatoes & Chorizo Soup und Beef, Bacon & Beer Chili with Beans, beide mit dem charakteristischen Biergeschmack von PBR.
Zur Bewerbung des Starts werden die Marken am 21. August 2025 einen Dive-Bar-Takeover im Ray's Bar in New York City veranstalten, gefolgt von einer landesweiten Foodtruck-Verkostungstour an Walmart-Standorten ab dem 3. September 2025. Die Tour läuft einen Monat lang und bietet Kunden die Möglichkeit, diese ungewöhnlichen Suppen zu probieren.
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Soup and beer lovers unite: Two bold, beer-infused soups are hitting Walmart shelves
Just in time for soup season, the two new varieties will be available exclusively at Walmart starting this month:
Campbell's Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup is packed with savory chorizo sausage and hearty potatoes simmered in creamy cheese infused with Pabst Blue Ribbon Beer flavor. Pair it with a soft pretzel, serve it in a bread bowl, or top it with extra shredded cheese.Campbell's Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans is the perfect addition to brisk fall days and features seasoned beef, hearty beans and smoky bacon, all infused with Pabst Blue Ribbon Beer flavor. Enjoy it straight from the can, load up a hot dog or drizzle it on top of nachos.
"This is the ultimate flavor collaboration," said Ryan Pawling, Senior Brand Manager,
To celebrate the launch, Chunky and Pabst Blue Ribbon are hosting a dive bar takeover at Ray's Bar in
"We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer," said Rachel Keeton, Senior Brand Director, Pabst. "It's a bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands, and we're excited to stir things up."
The two brands are also embarking on a food truck sampling tour this fall at Walmart stores across the country to bring Chunky and Pabst Blue Ribbon fans the ultimate experience closer to home. The one-month-long experience begins Sept. 3 and will feature a fusion of flavor and fun for fans who want to stop by for a bite.
For more information on Chunky, please visit www.campbells.com/chunky and follow @CampbellsChunky on Instagram. For more information on Pabst Blue Ribbon, please visit pabstblueribbon.com and follow @PabstBlueRibbon on Instagram.
About The
For 155 years, The
About Pabst Brewing Company
Since its founding in 1844, Pabst Blue Ribbon, the original American lager beer, has been connecting with local communities across America. Pabst Blue Ribbon engages and supports individuals who are passionate about forging their own path in life, and will continue to empower new generations who believe in the future of America. Pabst Blue Ribbon is owned by Pabst Brewing Company. American-owned and operated since its founding in
Contact:
Antonia Sherlock
antonia_scannapieco@campbells.com
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