Campbell's® Chunky® and Pabst Blue Ribbon Invite Fans to "Crack Open a Warm One" with New Collaboration

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Campbell's (NYSE:CPB) has announced an innovative collaboration with Pabst Blue Ribbon to launch two beer-infused soups exclusively at Walmart starting August 2025. The new products include Beer Cheese with Potatoes & Chorizo Soup and Beef, Bacon & Beer Chili with Beans, both featuring PBR's signature beer flavor.

To promote the launch, the brands will host a dive bar takeover at Ray's Bar in New York City on August 21, 2025, followed by a nationwide food truck sampling tour at Walmart stores beginning September 3, 2025. The tour will run for one month, offering customers the opportunity to taste these unique soup innovations.

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Soup and beer lovers unite: Two bold, beer-infused soups are hitting Walmart shelves

CAMDEN, N.J., Aug. 18, 2025 /PRNewswire/ -- Campbell's Chunky, known for its hearty, flavor-packed soups, is teaming up with Pabst Blue Ribbon, the American beer brand known for its iconic look and taste. Together, the brands are serving up a new collaboration: two soups that bring together the crave-ability of Chunky and the smooth taste of Pabst Blue Ribbon.

Just in time for soup season, the two new varieties will be available exclusively at Walmart starting this month:

• Campbell's Chunky x Pabst Blue Ribbon Beer Cheese with Potatoes & Chorizo Soup is packed with savory chorizo sausage and hearty potatoes simmered in creamy cheese infused with Pabst Blue Ribbon Beer flavor. Pair it with a soft pretzel, serve it in a bread bowl, or top it with extra shredded cheese.
• Campbell's Chunky x Pabst Blue Ribbon Beef, Bacon & Beer Chili with Beans is the perfect addition to brisk fall days and features seasoned beef, hearty beans and smoky bacon, all infused with Pabst Blue Ribbon Beer flavor. Enjoy it straight from the can, load up a hot dog or drizzle it on top of nachos.

"This is the ultimate flavor collaboration," said Ryan Pawling, Senior Brand Manager, Campbell's Chunky. "Our fans love bold, unexpected taste experiences, and pairing Chunky's hearty recipes with the iconic, malty flavor of PBR brings something totally unique to the soup aisle."

To celebrate the launch, Chunky and Pabst Blue Ribbon are hosting a dive bar takeover at Ray's Bar in New York City on Thursday, Aug. 21. Attendees will be among the first to try out the new soup and chili paired with an ice-cold PBR, snag exclusive collab merch and get "Chunky-fied" by an onsite caricature artist.

"We always like to do things a little differently at Pabst, so when the opportunity came to work with an iconic brand like Chunky, we knew this was a no brainer," said Rachel Keeton, Senior Brand Director, Pabst. "It's a bold, unexpected collaboration that celebrates flavor, fun and the spirit of both brands, and we're excited to stir things up."

The two brands are also embarking on a food truck sampling tour this fall at Walmart stores across the country to bring Chunky and Pabst Blue Ribbon fans the ultimate experience closer to home. The one-month-long experience begins Sept. 3 and will feature a fusion of flavor and fun for fans who want to stop by for a bite.

For more information on Chunky, please visit www.campbells.com/chunky and follow @CampbellsChunky on Instagram. For more information on Pabst Blue Ribbon, please visit pabstblueribbon.com and follow @PabstBlueRibbon on Instagram.

About The Campbell's Company
For 155 years, The Campbell's Company (NASDAQ:CPB) has been connecting people through food they love. Headquartered in Camden, N.J. since 1869, generations of consumers have trusted us to provide delicious and affordable food and beverages. Today, the company is a North American focused brand powerhouse, generating fiscal 2024 net sales of $9.6 billion across two divisions: Meals & Beverages and Snacks. Our portfolio of 16 leadership brands includes: Campbell's, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao's, Snack Factory, Snyder's of Hanover, Swanson and V8. For more information, visit www.thecampbellscompany.com.

About Pabst Brewing Company
Since its founding in 1844, Pabst Blue Ribbon, the original American lager beer, has been connecting with local communities across America. Pabst Blue Ribbon engages and supports individuals who are passionate about forging their own path in life, and will continue to empower new generations who believe in the future of America. Pabst Blue Ribbon is owned by Pabst Brewing Company. American-owned and operated since its founding in Milwaukee in 1844, Pabst is one of America's largest privately held brewing companies. For more information, please visit pabst.com.

Contact:
Antonia Sherlock
antonia_scannapieco@campbells.com

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SOURCE Campbell's

FAQ

What are the new Campbell's Chunky and Pabst Blue Ribbon soup flavors at Walmart?

The two new flavors are Beer Cheese with Potatoes & Chorizo Soup and Beef, Bacon & Beer Chili with Beans, both infused with Pabst Blue Ribbon Beer flavor.

When will Campbell's (CPB) PBR-infused soups be available at Walmart?

The new Campbell's Chunky x Pabst Blue Ribbon soups will be available exclusively at Walmart starting in August 2025.

Where can I try the new Campbell's PBR soup collaboration?

You can try the soups at a special event at Ray's Bar in New York City on August 21, 2025, or during the nationwide food truck sampling tour at Walmart stores starting September 3, 2025.

How is Campbell's (CPB) marketing the new PBR soup collaboration?

Campbell's is marketing the collaboration through a dive bar takeover event in NYC, a one-month food truck sampling tour at Walmart stores, and exclusive merchandise offerings.