Campbell's® Cooks Up New Soup Lineup with 20g of Protein Per Can

Rhea-AI Summary

Campbell's (NYSE: CPB) has launched a new Campbell's Protein Soups line, featuring five varieties formulated to provide 20 grams of protein per can and a good source of fiber. Made with ingredients such as slow-simmered bone broth, white meat chicken, beans, lentils, quinoa and vegetables, the soups target consumers seeking flavorful, nutrient-focused options.

The lineup includes Homestyle Chicken & Rotini, Italian-Style Wedding, Lemon Pepper Chicken, Southwest Black Bean and Mediterranean Lentil, each with a bone broth base and distinct flavor profile. According to Campbell's, the products are available now on Amazon and rolling out nationwide at a suggested price of $3.19 per can, easily identifiable by a green label in the soup aisle.

News Market Reaction – CPB

-0.23%

-0.23% Session close to close

In the Jul 14 session, CPB declined 0.23%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Viewed against historically high short positioning and recent insider net buying over the last 90 da...

Analysis

Viewed against historically high short positioning and recent insider net buying over the last 90 days, this protein soup launch adds another brand and innovation data point; investors may watch whether it shifts sentiment that has previously been cautious on product news.

Key Figures

Protein per can: 20 grams Product varieties: 5 varieties Balanced lifestyle seekers: 80% of people +3 more

6 metrics

Protein per can 20 grams Campbell's Protein Soups nutritional content

Product varieties 5 varieties Campbell's Protein Soups lineup

Balanced lifestyle seekers 80% of people Consumers actively seeking balance in everyday lifestyles

Protein-seeking Americans More than 71% Americans looking to consume more protein

Brand experience More than 155 years Campbell's soup expertise

Suggested retail price $3.19 Campbell's Protein Soups per can, Amazon and retailers nationwide

Historical Context

5 past events · Latest: Jun 23 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 23	Community recognition	Positive	+4.0%	Recognition as one of America’s 50 most community-minded companies.
Jun 17	Leadership transitions	Neutral	-0.2%	Executive retirements with named internal successors in key functions.
Jun 16	Product partnership launch	Positive	-2.4%	Launch of gluten free condensed Chicken Noodle Soup with Banza.
Jun 08	3Q26 earnings results	Neutral	-0.4%	Sales decline with mixed EBIT and EPS trends, guidance reaffirmed.
Jun 05	Index rebalance notice	Neutral	-0.4%	S&P index changes affecting another company in the broader universe.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Most prior headlines saw share moves broadly aligned with the news tone, but at least one product launch coincided with a negative reaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Campbell's Protein Soups come in five delicious varieties, meeting consumer demand for flavor, protein and fiber in every bowl

CAMDEN, N.J., July 14, 2026 /PRNewswire/ -- Rooted in real goodness from ingredients like slow-simmered bone broth, white meat chicken, quinoa, beans and lentils, new Campbell's Protein Soups provide a good source of protein and fiber – combining the delicious taste the brand is known for with the nutritional benefits people are looking for as 80% of people actively seek balance in their everyday lifestyles.¹

Easy to spot in the soup aisle with a green label, these new offerings include a tasty bone broth base and boast 20 grams of protein per can. The line features five well-rounded varieties that tap into trending flavors consumers are seeking:

• Homestyle Chicken & Rotini: A delicious combination of slow-simmered bone broth, white meat chicken, carrots, celery, navy beans and pasta.
• Italian-Style Wedding: Crafted with slow-simmered bone broth, meatballs, carrots, spinach, pasta and navy beans.
• Lemon Pepper Chicken: A hearty soup made with slow-simmered bone broth, white meat chicken, carrots, chickpeas, rice, corn, celery, and kale.
• Southwest Black Bean: Features bold Southwest-inspired flavor including slow-simmered bone broth, black beans, tomatoes and bell pepper.
• Mediterranean Lentil: A vibrant blend of slow-simmered bone broth, lentils, tomato, carrots, red peppers, chickpeas, onions and spinach.

Campbell's Protein Soups were crafted to deliver on the taste and nutrition consumers are hoping for, as more than 71% of Americans looking to consume more protein in their diets². Informed by more than 155 years of soup expertise, Campbell's continues to evolve with changing tastes and wellness priorities while delivering the quality, flavor and comfort the brand is known for.

"New Campbell's Protein Soups deliver the nutrition consumers are looking for from a brand they trust," said Benjamin Crook, Senior Vice President, Soup & Broth at The Campbell's Company. "With the goodness of bone broth and other delicious ingredients, we've created a satisfying soup that provides 20 grams of protein and a good source of fiber in every can. As consumers increasingly seek foods that offer both great taste and meaningful nutrition, this innovative product line will bring excitement and drive consumers to the soup category."

Campbell's Protein Soups are available now on Amazon.com and rolling out to retailers nationwide for $3.19. For more information, visit Campbells.com and follow @Campbells on TikTok and Instagram.

¹Mintel, US Healthy Lifestyles Consumer Report 2025
²IFIC Food and Health Survey, 2024

About The Campbell's Company
For more than 155 years, The Campbell's Company (NASDAQ:CPB) (Campbell's) has been connecting people through food they love. Headquartered in Camden, N.J. since 1869, generations of consumers have trusted us to provide delicious and affordable food and beverages. Today, the company is a North American focused brand powerhouse, generating fiscal 2025 net sales of $10.3 billion across two divisions: Meals & Beverages and Snacks. Our portfolio of 16 leadership brands includes Campbell's, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao's, Snack Factory, Snyder's of Hanover, Swanson and V8. For more information, visit thecampbellscompany.com 

Contact:
Antonia Sherlock
antonia_scannapieco@campbells.com

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SOURCE Campbell's

FAQ

What is Campbell's (CPB) new Protein Soups line and what does it offer?

Campbell's new Protein Soups line offers canned soups with 20 grams of protein per can and a good source of fiber. According to Campbell's, the recipes use slow-simmered bone broth, quality proteins and vegetables to address growing demand for convenient, nutrient-focused meal options.

How much protein and fiber do Campbell's (CPB) Protein Soups provide per can?

Campbell's Protein Soups are formulated to deliver 20 grams of protein per can and a good source of fiber. According to Campbell's, this combination is designed to align with consumers who want more protein and balanced nutrition in simple, ready-to-serve meals.

What flavors are included in Campbell's (CPB) new Protein Soups lineup?

The Campbell's Protein Soups lineup includes five varieties: Homestyle Chicken & Rotini, Italian-Style Wedding, Lemon Pepper Chicken, Southwest Black Bean and Mediterranean Lentil. According to Campbell's, each variety uses a slow-simmered bone broth base and ingredients tailored to trending flavor profiles consumers are seeking.

How much do Campbell's (CPB) Protein Soups cost and where can investors expect them to be sold?

Campbell's Protein Soups carry a suggested retail price of $3.19 per can. According to Campbell's, they are available on Amazon and are rolling out to retailers nationwide, offering broader shelf presence in the soup aisle with distinctive green labels.

How do Campbell's (CPB) Protein Soups fit current consumer nutrition trends?

Campbell's Protein Soups are designed to match rising demand for higher-protein, fiber-containing foods. According to Campbell's, they target Americans increasingly seeking more protein and balanced lifestyles, combining familiar soup comfort with bone broth and nutrient-dense ingredients in convenient canned formats.

How can shoppers identify Campbell's (CPB) new Protein Soups in stores?

Shoppers can identify Campbell's Protein Soups by their distinctive green label in the soup aisle. According to Campbell's, each can highlights its 20 grams of protein and bone broth base, helping consumers quickly spot the new high-protein options among existing soup products.