Prego® Partners with StoryCorps to Transform the Everyday Dinner into Cherished Family Memories

Prego (NYSE:CPB) partners with StoryCorps to launch a limited-edition Connection Keeper Bundle, a simple, screen-free conversation recorder plus Prego meal essentials and a prompt card deck.

Rhea-AI Summary

Prego (NYSE:CPB) partners with StoryCorps to launch a limited-edition Connection Keeper Bundle, a simple, screen-free conversation recorder plus Prego meal essentials and a prompt card deck. The bundle debuts April 27 for $20 and supports family storytelling and archiving with guidance and USB-C charging.

Availability begins April 27 at pregoconnectionkeeper.com; StoryCorps archival guidance is available from May 4, 2026.

Argus Apr 20 session

+1.29% close to close Open Argus

Details

News Market Reaction – CPB

In the Apr 20 session, CPB gained 1.29%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights a Prego–StoryCorps partnership built around a limited-edition, $20 “Con...

Analysis

This announcement highlights a Prego–StoryCorps partnership built around a limited-edition, $20 “Connection Keeper Bundle” launching on April 27, 2026. It reinforces Campbell’s use of collaborations to deepen brand engagement and family-focused positioning. Context from prior partnership headlines suggests such news has historically produced modest share moves. Investors may track how effectively these initiatives support brand equity alongside the company’s financial performance and guidance execution.

Key Figures

Bundle price: $20 Availability date: April 27, 2026 Partnership info date: May 4, 2026

Bundle price

$20

Connection Keeper Bundle retail price

Availability date

April 27, 2026

Connection Keeper Bundle on-sale date

Partnership info date

May 4, 2026

StoryCorps site opens for Connection Keeper archiving info

Previous Partnership Reports

3 past events · Latest: Dec 17

Same Type 3 events

1. Dec 17

   Nutrition partnership

   24h Move

   +1.1%

   Expanded Full Futures school nutrition partnership reaching more students and communities.

2. Dec 12

   Product collaboration

   24h Move

   -0.2%

   Launch of co-branded Bloody Mary Spritz beverage with defined pricing and nutrition profile.

3. Oct 17

   Sports marketing deal

   24h Move

   +0.7%

   Multi-year marketing partnership across major sports franchises and venues.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

usb-c

1 terms

usb-c technical

"The Bundle includes: One Prego® x StoryCorps Connection Keeper... USB-C charging cable"

USB-C is a small, reversible plug standard used for charging, transferring data and carrying video between devices, similar to a universal power outlet that fits either way. It matters to investors because widespread adoption shapes demand for components, affects manufacturing costs and product compatibility, and can alter competitive dynamics or regulatory risk across hardware makers and their suppliers.

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The brand is launching a limited-edition Connection Keeper Bundle, featuring tools and prompts designed to help families capture real conversations and deepen connection at mealtimes.

CAMDEN, N.J., April 20, 2026 /PRNewswire/ -- For generations, the dinner table has been a place to share meals, stories, bond over life's moments, and create lasting memories. To celebrate and modernize this tradition, Prego®, in partnership with StoryCorps, a nonprofit dedicated to preserving conversations of everyday Americans, is introducing the Connection Keeper Bundle. With May marking both Mother's Day and screen-free week, the Connection Keeper Bundle is designed to help families turn everyday dinners into moments worth remembering. The Bundle includes:

• One Prego® x StoryCorps Connection Keeper
• Prego® meal essentials, including Prego Traditional Pasta Sauce
• One Prego® x StoryCorps conversation prompt card deck to help spark real dinnertime conversations
• USB-C charging cable
• Easy step-by-step guide to use the Connection Keeper

The limited-edition Connection Keeper is a simple, screen-free conversation recorder that captures the real conversations that happen when families gather around the table for meals. The Connection Keeper records the laughter, stories, and cherished moments that happen naturally over a meal and saves those recordings to revisit for years to come, without phones, screens, or distractions getting in the way.

"For generations, Prego has brought families together over the meals they love, helping create meaningful moments around the table," said Jaime Zagami, Director of Marketing, Prego. "Through our partnership with StoryCorps, we're inviting families to slow down, reconnect, and preserve the warmth, laughter, and real conversations that turn everyday meals into lasting memories."

"At StoryCorps, we believe listening is a profound way to honor and connect with our loved ones—and that some of the most meaningful stories are shared in everyday moments, like around the table," said Sandra Clark, CEO at StoryCorps. "We're proud to partner with Prego® to help families be present with one another, and to preserve their stories for generations to come."

The Connection Keeper Bundle will be available for $20 beginning April 27 while supplies last at http://pregoconnectionkeeper.com/.

For more information about the Connection Keeper Bundle, visit http://pregoconnectionkeeper.com/ and follow @Prego on TikTok, Instagram and Pinterest. In addition, beginning May 4, 2026, families can visit www.storycorps.org/prego to learn more about the partnership with Prego® and how to store and archive family recordings with the Connection Keeper.

About The Campbell's Company
For more than 155 years, The Campbell's Company (NASDAQ:CPB) (Campbell's) has been connecting people through food they love. Headquartered in Camden, N.J. since 1869, generations of consumers have trusted us to provide delicious and affordable food and beverages. Today, the company is a North American focused brand powerhouse, generating fiscal 2025 net sales of $10.3 billion across two divisions: Meals & Beverages and Snacks. Its portfolio of 16 leadership brands includes Campbell's, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao's, Snack Factory Pretzel Crisps, Snyder's of Hanover, Swanson and V8. For more information, visit thecampbellscompany.com.

About StoryCorps
Founded in 2003, StoryCorps is a national nonprofit dedicated to helping us believe in each other by illuminating the humanity and possibility in us all, one story at a time. More than 720,000 people, in all 50 states, have recorded interviews about their lives through StoryCorps. The award-winning organization preserves the recordings in its archive at the American Folklife Center at the Library of Congress, the largest single collection of human voices ever gathered, and shares select stories with the public through StoryCorps' podcast, radio broadcasts, animated shorts, digital platforms, and best-selling books. These powerful human stories reflect the vast range of American experiences, engender empathy and connection, and remind us how much more we have in common than what divides us. StoryCorps is especially committed to capturing and amplifying the voices of everyday people least heard in the media. Learn more at storycorps.org.

Contact:
The Campbell's Company: Laura McKeever, laura_mckeever@campbells.com
StoryCorps: Blake Zidell, blake@blakezidell.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/prego-partners-with-storycorps-to-transform-the-everyday-dinner-into-cherished-family-memories-302746573.html

SOURCE Campbell's

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What is the Prego and StoryCorps Connection Keeper Bundle (CPB) and when does it launch?

The Connection Keeper Bundle is a limited-edition, screen-free conversation recorder with Prego essentials launching April 27, 2026. According to the company, the $20 bundle includes a recorder, prompt card deck, Prego Traditional Pasta Sauce, USB-C cable, and a step-by-step guide for family use.

How much does the Prego Connection Keeper Bundle cost and where can CPB investors find it?

The bundle is priced at $20 and available while supplies last beginning April 27, 2026. According to the company, customers can buy it at pregoconnectionkeeper.com and follow Prego on social platforms for updates and availability notices.

What does the Connection Keeper recorder do and how does it preserve family conversations?

The Connection Keeper records screen-free dinnertime conversations and saves audio files for future listening. According to the company, it captures natural mealtime stories without phones or distractions and includes guidance on storing and archiving recordings with StoryCorps starting May 4, 2026.

What items are included in the Prego x StoryCorps Connection Keeper Bundle (CPB)?

The bundle includes a Prego x StoryCorps Connection Keeper recorder, Prego Traditional Pasta Sauce, a conversation prompt card deck, a USB-C charging cable, and a step-by-step guide. According to the company, these components are designed to spark and preserve family conversations at meals.

How can families archive recordings from the Connection Keeper with StoryCorps starting May 4, 2026?

Families can visit www.storycorps.org/prego beginning May 4, 2026 to learn archival options and storage steps. According to the company, StoryCorps provides guidance on how to store and archive family recordings made with the Connection Keeper for long-term preservation.