Cricut, Inc. reports news about its connected platform for making, combining cutting and heat-press machines, Design Space software, Cricut Access subscriptions, digital content, materials, and accessories. Company updates commonly cover Platform revenue, Products revenue, paid subscribers, active users, engagement metrics, international sales, profitability, and capital-return actions.
Recurring product news includes new connected machines such as Cricut Joy and Cricut Explore models, additions to the EasyPress heat-press family, and software features built into Design Space, including AI-assisted project creation. Cricut also issues earnings announcements, webcast notices, and investor-conference updates tied to its consumer creative-technology business.
Cricut (NASDAQ: CRCT) reported third-quarter 2026 revenue of $188.6 million, up 11% from the same quarter a year earlier. Net income rose 36% to $27.8 million, and diluted earnings per share increased to $0.13 from $0.10. Products revenue grew 17% to $102.7 million, while Platform revenue rose nearly 4% to $85.9 million. Gross margin expanded to 57.7% from 55.2%.
The board approved a $0.70 special dividend alongside the recurring $0.10 semi-annual dividend, payable in January 2027, and replenished the buyback authorization to $50 million, including unused prior authorization. Paid subscribers reached 3.072 million. At September 30, cash and equivalents were $174.578 million and marketable securities were $98.124 million. Nine-month operating cash flow declined to $100.878 million from $117.798 million a year earlier.
Cricut (NASDAQ: CRCT) is introducing Cricut Rewards, a free loyalty program for account holders in the United States and Canada.
Members enroll automatically after an eligible purchase while signed in on cricut.com and earn 1 point per $1 spent. Every 100 points adds $5 to their rewards balance for future purchases, with a $50 reward maximum per purchase. Eligible purchases exclude subscriptions, digital content and store credit. Rewards must be used in full on one order; unused amounts are forfeited. Canadian members earn and redeem in CAD.
Cricut (CRCT) will report third-quarter 2026 financial results after U.S. markets close on November 3, 2026.
The quarter ended September 30, 2026. Management will discuss the results on a conference call and webcast at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time) that afternoon. The live webcast and a replay will be available on Cricut’s investor relations website.
Cricut (CRCT) introduced its StickerPix line of home sticker and photo printers on September 24, 2026.
StickerPix Print + Cut prints, laminates and cuts custom sticker shapes, with a starting price of $299. StickerPix Print prints and laminates on pre-cut sticker sheets, starting at $169. Both can make photo prints and connect to Cricut Design Space on mobile and desktop. Availability was scheduled to begin September 24, with sales limited to Cricut.com and Michaels for the first week. Both machines use dye-sublimation printing; Print + Cut also has a built-in blade for custom shapes.
Cricut (CRCT) announced the Cricut Maker 5, a next-generation smart cutting machine with enhanced cutting and engraving capabilities and a more compact design. The new model cuts and engraves compatible materials up to 3 mm thick, a 25% increase in clearance over the prior 2.4 mm generation, and remains compatible with more than 300 materials and 13 specialized tools.
Cricut Maker 5 is 30% more compact than previous Cricut Maker models, offered in new Slate Blue and Teal colors, and integrates with the free Cricut Design Space app, which now includes guided design flows and AI-powered design tools. Bundles start at USD $349, with availability beginning September 4, 2026. For the first two weeks, the machine and select bundles will be sold exclusively via Cricut.com and Michaels, which will offer an exclusive Teal bundle.
Cricut (NASDAQ: CRCT) announced that its management team will present at two upcoming investor conferences: the Barclays 19th Annual Global Consumer Conference/b) on , in Boston, and the Goldman Sachs 2026 Communacopia + Technology Conference on Thursday, September 10, 2026, in San Francisco. Live webcasts and replays of both presentations will be available via the investor relations section of Cricut’s website at https://investor.cricut.com/.
Cricut (NASDAQ: CRCT) reported Q2 2026 revenue of $156.3 million, down 9% year over year, with platform revenue up over 5% to $85.0 million and products revenue down 22% to $71.3 million. International revenue declined 1% and represented 23% of total revenue.
Gross margin expanded to 74.5% from 59.0% in Q2 2025. Operating income rose 58% to $47.4 million (30.3% margin), and net income increased 59% to $39.1 million (25.0% margin), with diluted EPS of $0.19. Cricut generated $50 million in operating cash in Q2 and ended June 30, 2026 with $266.9 million in cash and cash equivalents.
Paid subscribers grew 3% year over year to 3.10 million, Active Users reached nearly 6.0 million, and 90-Day Engaged Users were 3.5 million. Platform ARPU for the twelve months ended March 31, 2026 increased to $56.37. The company paid a $0.10 semi-annual dividend on July 21, 2026 and repurchased 1.74 million shares for $7.5 million in Q2, with $21.6 million remaining on its $50 million buyback authorization.
Cricut (NASDAQ: CRCT) announced Cricut AutoPress 2 – 15 in x 15 in, its largest and most powerful automatic heat press to date. The new model offers adjustable pressure up to 220 lbs, temperatures up to 410°F, edge-to-edge heat, Zero Effort hands-free operation, and a full slide-out tray.
It supports advanced applications such as DTF and sublimation and integrates with Cricut Design Space via Bluetooth for guided workflows, presets, and Cricut Heat Guide recommendations. Cricut AutoPress 2 launches in the U.S. from $349, versus an original AutoPress starting price of $999, initially sold exclusively on Amazon for 90 days from July 2026, then via cricut.com and other online retailers from November 4, 2026.
Cricut (NASDAQ: CRCT) will release its financial results for the second quarter ended June 30, 2026 after U.S. markets close on Tuesday, August 4, 2026. Management will host an earnings conference call and webcast at 3:00 p.m. Mountain Time (5:00 p.m. Eastern Time) to discuss the results, with live and replay access via the company’s investor relations website and a pre-registered audio dial-in.
Cricut (CRCT) announced a new brand positioning as a creativity platform, built around its Cricut Design Space software and connected hardware and materials.
The global campaign, “Think It. Make It. Cricut.”, launches June 11, 2026 across streaming TV, paid social, web, and other channels.