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Cricut, Inc. reported $708.8M in revenue and $76.7M in net income for fiscal 2025. See the full CRCT financial statements: income statement, balance sheet, cash flow and ratios, each column linked to its SEC filing.

Cricut® Introduces Cricut Maker® 5, Its Most Versatile Smart Cutting Machine Yet

Cricut launches Cricut Maker 5 with thicker-material cutting, a smaller footprint, software enhancements, and launch bundles starting at $349.

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Cricut (CRCT) announced the Cricut Maker 5, a next-generation smart cutting machine with enhanced cutting and engraving capabilities and a more compact design. The new model cuts and engraves compatible materials up to 3 mm thick, a 25% increase in clearance over the prior 2.4 mm generation, and remains compatible with more than 300 materials and 13 specialized tools.

Cricut Maker 5 is 30% more compact than previous Cricut Maker models, offered in new Slate Blue and Teal colors, and integrates with the free Cricut Design Space app, which now includes guided design flows and AI-powered design tools. Bundles start at USD $349, with availability beginning September 4, 2026. For the first two weeks, the machine and select bundles will be sold exclusively via Cricut.com and Michaels, which will offer an exclusive Teal bundle.

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Positive

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Negative

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News Explained

Although Cricut Design Space is described as free, the full content library and certain software features require a paid Cricut Access subscription, adding a subscription condition to some Maker 5 functionality.

Market Context

The August 4 earnings report produced a 22.87% 24-hour move in CRCT, providing a recent company-spec...
Analysis

The August 4 earnings report produced a 22.87% 24-hour move in CRCT, providing a recent company-specific benchmark. For Maker 5, platform data adds recent insider Net Selling as context; launch pricing and availability remain watchpoints.

Key Figures

Maximum material thickness: 3 mm Clearance increase: 25% Previous material limit: 2.4 mm +5 more
8 metrics
Maximum material thickness 3 mm Cricut Maker 5 cutting and engraving capability
Clearance increase 25% Compared with the previous generation
Previous material limit 2.4 mm Previous-generation clearance limit
Compactness improvement 30% More compact than the previous generation
Compatible materials 300 materials Cricut Maker 5 compatibility
Specialized tools 13 specialized tools Cricut Maker 5 capabilities
Starting price USD $349 Bundles starting in Slate Blue
Availability date September 4, 2026 Cricut Maker 5 launch

Historical Context

5 past events · Latest: Aug 26 (Neutral)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Aug 26 Investor conferences Neutral -2.2% Management announced presentations at two upcoming investor conferences
Aug 04 Earnings report Positive +22.9% Profitability expanded despite lower reported revenue
Jul 28 Product launch Positive +4.8% Cricut introduced the AutoPress 2 heat press
Jul 14 Earnings scheduling Neutral +5.6% Cricut scheduled its second-quarter financial results announcement
Jun 11 Brand positioning Positive +0.9% Cricut announced a new creativity-platform positioning

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Positive product and earnings announcements were followed by positive 24-hour reactions, while conference and scheduling notices diverged.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The next-generation machine brings advanced cutting and engraving capabilities, expanded material possibilities, and a more compact design to the Cricut suite of connected machines

Cricut Maker 5: Cricut Maker 5

A Media Snippet accompanying this announcement is available by clicking on this link.

SOUTH JORDAN, Utah, Sept. 03, 2026 (GLOBE NEWSWIRE) -- Cricut®, Inc. (NASDAQ: CRCT) today announced Cricut Maker® 5, its most versatile smart cutting machine yet, designed to help people confidently turn their ideas into meaningful, personalized items.

Cricut Maker 5 brings together expanded material capabilities, specialized tools, and an intuitive guided design experience. From popular and everyday projects like personalized apparel and full-color stickers to special projects like engraved metal tags, custom jewelry, dimensional home decor, and signage, Cricut Maker 5 offers unlimited creative freedom.

New to Cricut Maker 5 is the ability to cut and engrave compatible materials* up to 3 mm thick — a 25% increase in clearance compared with the previous generation’s 2.4 mm limit — opening more possibilities with materials such as leather, acrylic, metal, foam core, corrugated plastic, and felt. Combined with a sleek new design that's 30% more compact than the previous generation, Cricut Maker 5 delivers the brand’s most versatile making experience in a smaller footprint.

“Cricut Maker 5 is about giving people the confidence and capability to make more of what they imagine,” said Ashish Arora, CEO of Cricut. “We’re making advanced techniques like engraving more approachable and bringing more tools and materials into one connected experience, empowering people to turn more of their ideas into meaningful, personalized things they can make themselves.”

Create Without Limits

Compatible with more than 300 materials and 13 specialized tools, Cricut Maker 5 cuts, writes, draws, foils, scores, debosses, embosses, engraves, and more. With thoughtful improvements to features like the adaptive tool system, creators can cut everything from delicate materials like fabric and crepe paper to thicker materials like wood, leather, foam core, and corrugated plastic. This versatility gives people the flexibility to create across occasions, interests, and skill levels — from personalized gifts, apparel, and home decor to custom accessories, signage, jewelry, and dimensional projects.

With the ability to cut and engrave compatible materials up to 3 mm thick, Cricut Maker 5 enables projects with greater depth, durability, and dimension. Users can engrave a metal luggage tag or acrylic sign, create layered wood decor, and explore more advanced techniques from a single machine.

Designed to Fit Real Life

Cricut Maker 5 features an all-new, modern design in two new color options: Slate Blue and Teal. The new design and color options deliver a premium look that complements any creative workspace. At 30% more compact than previous Cricut Maker models, Cricut Maker 5 fits more naturally into today’s homes and creative spaces while maintaining the 12-inch cutting performance, precision, and reliability that Cricut is known for.

One Connected Experience, From Idea to Finished Project

Cricut Maker 5 works seamlessly with Cricut Design Space®, the free Cricut design app, making personalization easier than ever, whether you're creating your first project or your hundredth.

Recent Design Space enhancements simplify each stage of the creative process, including:

  • Guided design flows that help users get started and understand what they need at each step
  • AI-powered design tools* that help turn any idea into a cut-ready project design
  • Streamlined editing tools and workflow improvements for a faster, more intuitive experience
  • More than 1.75 million images, 1,500 fonts, and thousands of ready-to-make projects and templates*, with an expanding library of creative content available through Cricut Access™

This connected platform creates an intuitive, end-to-end making experience that helps users spend less time figuring out how and what to make, and more time bringing their ideas to life.

Bundles Designed to Make Getting Started Easy

Cricut Maker 5 is available in a variety of bundles designed to help people get the most from their machine starting day one. Rather than purchasing advanced tools, accessories, and materials separately, people can choose the bundle that best matches how they create. The Ultimate Bundle includes the most popular Cricut Maker-specific tools, including the Engraving Tip, Knife Blade, Deep Point Blade, and Rotary Blade, making it easy to begin engraving, cutting thicker materials, and exploring the machine's full creative potential right out of the box.

Pricing and Availability

Cricut Maker 5 will be available beginning September 4, 2026, with bundles starting at USD $349 in Slate Blue.

For the first two weeks following launch, Cricut Maker 5 will be available exclusively through Cricut.com and Michaels stores. Michaels will offer an exclusive bundle featuring the Teal machine. Following the exclusivity period, Cricut Maker 5 and select bundles will be available through additional online and in-store retailers where Cricut machines are sold.

"At Michaels, we’re passionate about fueling the joy of creativity and celebration, and our partnership with Cricut helps make that possible in new ways,” said Chuck Smith, Senior Vice President at Michaels. “We’re excited to introduce the Cricut Maker 5 to our customers in an exclusive teal color, giving them even more opportunities to explore their creativity. We can’t wait to see what our customers create, celebrate and share with it.”

Learn more about Cricut Maker 5 on the Cricut Blog.

*Full content library & certain software features requires paid Cricut Access™ subscription. Visit help.cricut.com for specific compatibility, details, terms and conditions, warranty information, and more.

About Cricut, Inc.
Cricut, Inc. is a creative platform company that makes it easy for users to create meaningful personal items. Cricut hardware and software work together as a connected platform for consumers to make beautiful, high-quality projects quickly and easily. These industry-leading products include a flagship line of smart cutting machines — the Cricut Maker® family, the Cricut Explore® family, and the Cricut Joy® family — accompanied by other unique tools like Cricut EasyPress®, the Infusible Ink™ system, and a diverse collection of materials. In addition to providing tools and materials, Cricut fosters a thriving community of millions of dedicated users worldwide.

Press Contact
Cricut PR
pr@cricut.com


FAQ

What is Cricut Maker 5 and how is it different from previous Cricut machines (CRCT)?

Cricut Maker 5 is a next-generation smart cutting machine that cuts, writes, draws, foils, scores, debosses, embosses, engraves, and more. It offers up to 3 mm cutting and engraving thickness (vs. 2.4 mm previously), a design that is 30% more compact, and compatibility with more than 300 materials and 13 specialized tools.

How thick of a material can Cricut Maker 5 cut or engrave and what materials are supported?

Cricut Maker 5 can cut and engrave compatible materials up to 3 mm thick, a 25% increase in clearance over the prior generation. The company highlights possibilities with leather, acrylic, metal, foam core, corrugated plastic, felt, and many other materials, for over 300 supported materials.

What software and design features come with Cricut Maker 5 (CRCT)?

Cricut Maker 5 works with the free Cricut Design Space app. Recent enhancements include guided design flows, AI-powered design tools that help turn ideas into cut-ready designs, streamlined editing tools, and access to over 1.75 million images, 1,500 fonts, and thousands of ready-to-make projects and templates via Cricut Access, where a subscription is required for full content.

When will Cricut Maker 5 be available and what is the launch pricing?

Cricut Maker 5 will be available beginning September 4, 2026, with bundles starting at USD $349 in Slate Blue. For the first two weeks after launch, it will be sold exclusively via Cricut.com and Michaels, before expanding to additional online and in-store retailers where Cricut machines are sold.

Which retailers will offer Cricut Maker 5 and are there any exclusives for Michaels (CRCT)?

For the first two weeks after launch, Cricut Maker 5 and select bundles will be available exclusively on Cricut.com and at Michaels stores. Michaels will offer an exclusive bundle featuring the Teal version of the machine, after which the product will roll out to additional retailers.

What bundles are available for Cricut Maker 5 and what does the Ultimate Bundle include?

Cricut Maker 5 is offered in multiple bundles tailored to different creative needs. The Ultimate Bundle includes popular Maker-specific tools such as the Engraving Tip, Knife Blade, Deep Point Blade, and Rotary Blade, allowing users to begin engraving, cutting thicker materials, and exploring more advanced projects immediately.

What design and size options does Cricut Maker 5 offer for home and studio use?

Cricut Maker 5 features an all-new, modern design and comes in Slate Blue and Teal. It is about 30% more compact than previous Cricut Maker models while maintaining 12-inch cutting performance, aiming to fit more naturally into home and creative workspaces.