Oldcastle APG Acquires Yardzen, Enabling an Unmatched Outdoor Renovation Experience for American Homeowners
Oldcastle APG, a CRH Company, has acquired a controlling interest in Yardzen, the leading online landscape design and build platform. This strategic acquisition enhances Oldcastle APG's digital capabilities and strengthens its outdoor living solutions portfolio. Founded in 2018, Yardzen pioneered a technology-driven approach to outdoor renovation that simplifies the process for both homeowners and contractors. The platform provides custom designs and complements Oldcastle APG's existing digital design solutions for decking, hardscapes, and fencing. Allison Messner will continue as Yardzen's CEO following the acquisition.
Oldcastle APG, una società del gruppo CRH, ha acquisito una partecipazione di controllo in Yardzen, la principale piattaforma online per la progettazione e costruzione di paesaggi. Questa acquisizione strategica potenzia le capacità digitali di Oldcastle APG e rafforza il suo portafoglio di soluzioni per spazi esterni. Fondata nel 2018, Yardzen ha introdotto un approccio tecnologico all'adeguamento degli spazi esterni che semplifica il processo sia per i proprietari di casa che per gli appaltatori. La piattaforma offre progettazioni personalizzate e integra le soluzioni digitali esistenti di Oldcastle APG per decking, pavimentazioni dure e recinzioni. Allison Messner continuerà come CEO di Yardzen dopo l'acquisizione.
Oldcastle APG, una empresa de CRH, ha adquirido una participación de control en Yardzen, la principal plataforma en línea para el diseño y construcción de paisajes. Esta adquisición estratégica mejora las capacidades digitales de Oldcastle APG y fortalece su cartera de soluciones para espacios exteriores. Fundada en 2018, Yardzen ha pionero un enfoque basado en la tecnología para la renovación al aire libre que simplifica el proceso tanto para propietarios como para contratistas. La plataforma ofrece diseños personalizados y complementa las soluciones de diseño digital existentes de Oldcastle APG para terrazas, pavimentos y cercas. Allison Messner continuará como CEO de Yardzen tras la adquisición.
Oldcastle APG, CRH 기업의 자회사, 는 Yardzen의 지배적인 지분을 인수하였습니다. Yardzen은 온라인 조경 설계 및 건설 플랫폼의 선두주자입니다. 이 전략적 인수는 Oldcastle APG의 디지털 역량을 강화하고 야외 생활 솔루션 포트폴리오를 보강합니다. 2018년에 설립된 Yardzen은 주택 소유자와 계약자 모두를 위한 프로세스를 단순화하는 기술 기반의 야외 리모델링 접근 방식을 개척했습니다. 이 플랫폼은 맞춤형 디자인을 제공하며 Oldcastle APG의 기존 디지털 디자인 솔루션을 보완합니다. Allison Messner는 인수 후에도 Yardzen의 CEO로 계속할 것입니다.
Oldcastle APG, une société de CRH, a acquis une participation de contrôle dans Yardzen, la principale plateforme en ligne de conception et de construction de paysages. Cette acquisition stratégique renforce les capacités numériques d'Oldcastle APG et élargit son portefeuille de solutions pour l'espace extérieur. Fondée en 2018, Yardzen a ouvert la voie à une approche axée sur la technologie pour la rénovation extérieure, simplifiant le processus tant pour les propriétaires que pour les entrepreneurs. La plateforme offre des conceptions sur mesure et complète les solutions de conception numérique existantes d'Oldcastle APG pour les terrasses, les aménagements paysagers et les clôtures. Allison Messner continuera en tant que PDG de Yardzen après l'acquisition.
Oldcastle APG, ein Unternehmen von CRH, hat eine kontrollierende Beteiligung an Yardzen erworben, der führenden Online-Plattform für Landschaftsdesign und -bau. Diese strategische Akquisition stärkt die digitalen Fähigkeiten von Oldcastle APG und erweitert das Portfolio an Lösungen für das Leben im Freien. Yardzen, gegründet im Jahr 2018, hat einen technologiegetriebenen Ansatz für die Außenrenovierung hervorgebracht, der den Prozess sowohl für Hausbesitzer als auch für Auftragnehmer vereinfacht. Die Plattform bietet maßgeschneiderte Designs und ergänzt die bestehenden digitalen Designlösungen von Oldcastle APG für Terrassen, Pflaster und Zäune. Allison Messner wird nach der Akquisition weiterhin CEO von Yardzen sein.
- Strategic acquisition expands Oldcastle APG's digital solutions portfolio
- Enhances company's technological capabilities in outdoor renovation sector
- Strengthens market position in digital landscape design services
- Maintains operational continuity with existing Yardzen leadership
- None.
Insights
The acquisition of Yardzen by Oldcastle APG represents a strategic move into digital transformation within the outdoor renovation sector. The deal strengthens CRH's digital capabilities and expands its market reach in the
The transaction provides Oldcastle APG with a proven digital platform that connects homeowners with contractors while streamlining the design process. This vertical integration should improve customer acquisition costs and increase market share in the outdoor living segment. While financial terms weren't disclosed, the strategic value lies in accelerating digital transformation and creating additional revenue streams through the platform model.
The acquisition of Yardzen's digital platform represents a significant technological leap for Oldcastle APG. The platform's ability to digitize and streamline the landscape design process addresses key pain points in the traditional contractor-homeowner relationship. This technology integration positions CRH at the forefront of the digital transformation in the building materials sector.
The platform's value proposition includes reduced customer acquisition costs, improved project visualization and efficient contractor matching. These capabilities could lead to increased conversion rates and customer satisfaction. The retention of Yardzen's CEO suggests a commitment to maintaining the platform's innovative culture while leveraging Oldcastle's extensive distribution network and product portfolio.
Strategic investment in new technology bolsters Oldcastle APG’s digital solutions offering
Yardzen x Oldcastle APG Project (Photo: Oldcastle APG/Yardzen)
“At Oldcastle APG, we are continually looking for ways to improve our customer experience and offer innovative solutions that connect a strong portfolio of outdoor living products,” said Tim Ortman, President, Oldcastle APG. “Having partnered with the company last year, we are excited for this next chapter with Yardzen, a fellow innovator and digital pioneer, as we look to expand our digital footprint and provide even more resources to designers, contractors and homeowners seeking premium outdoor living solutions.”
Founded in 2018 by Allison Messner and Adam Messner, Yardzen has pioneered a new approach to outdoor renovation through technology that simplifies the process for homeowners and contractors, alike. The revolutionary digital landscape design and build platform enables homeowners to learn more about their options and easily secure custom designs, augmenting Oldcastle APG’s suite of digital design solutions for decking, hardscapes, fencing, and more.
“This is an accelerator for our company’s growth, and we are excited to see what Yardzen’s future holds with Oldcastle APG,” said Allison Messner, who will continue to lead Yardzen as CEO. “We look forward to helping even more outdoor professionals and homeowners bring their visions to life.”
Facilitated by CRH’s venture capital unit, this investment is another key step in the Group’s strategy to leverage the latest digital technologies and provide a complete collection of outdoor living solutions and services to customers across
To learn more about Oldcastle APG, visit oldcastleapg.com. For more information about Yardzen, please visit yardzen.com.
About Oldcastle® APG
Oldcastle® APG, a CRH Company, is the leading provider of outdoor living solutions in
About CRH
CRH (NYSE: CRH, LSE: CRH) is the leading provider of building materials solutions that build, connect and improve our world. Employing c.78,500 people at c.3,390 operating locations in 28 countries, CRH has market leadership positions in both
About Yardzen
Founded in 2018, Yardzen is changing the landscape design and build process by delivering a fundamentally better experience to homeowners and contractors, alike. From the online studio to the field, clients are treated to a custom design firm experience that respects their time and aligns with their priorities, before being connected to a vetted pro who can bring the design to life. Named one of Fast Company’s Most Innovative Companies in 2022. For more information, please visit yardzen.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20241120065424/en/
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Source: Oldcastle APG
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