Carter’s, Inc. reports developments tied to its baby and young children’s apparel business under brands that include Carter’s and OshKosh B’gosh. News commonly covers quarterly and annual results across U.S. Retail, U.S. Wholesale and International operations, including retail comparable sales, eCommerce activity, wholesale performance, margins and dividend actions.
Company updates also include brand collaborations, limited-edition apparel collections, community-oriented OshKosh B’gosh partnerships, demand-creation initiatives, operating model improvements and governance changes. These items reflect Carter’s multi-channel model, which combines stores, digital commerce and wholesale distribution for children’s apparel and related products.
Carter's (CRI) announced a partnership with Dr. Becky Kennedy's Good Inside on September 24, 2026, to launch The Childhood Confidence Project.
The initiative is planned to examine factors that shape children's confidence and provide parenting resources over the next 16 months. Its first phase is planned for September, with further research and programming to follow. Carter's is making Good Inside's Confidence Program available for free, including new videos, articles and a live workshop hosted by Kennedy. For a limited time, anyone who joins will also receive three months of free Good Inside membership.
In an online survey of 419 parents of children ages 2 to 10, 78% said their child had changed what they do, like or choose because of concern about others' opinions. Another 49% said their child had changed their appearance for the same reason.
Carter’s (CRI) is evolving its namesake brand with a renewed promise to “Let every child’s light shine” and a refreshed visual identity, including a new logo featuring a shooting star in place of the apostrophe.
The updated identity connects Carter’s 161-year heritage with its future direction and will begin rolling out across brand channels in 2026, with retail, product and packaging changes following in 2027. The evolution includes expanded multi-year commitments to partners such as Outward Bound and Boys & Girls Clubs of America, a revamped social-media presence with a new Light Makers creator program, and the debut of the “Watch Them Glow” marketing campaign, launching across CTV and digital platforms through December 2026.
Carter’s (CRI) issued a corrected version of its Sept. 15, 2026 release, replacing the original video and reaffirming an evolution of the Carter’s brand centered on a renewed promise to “Let every child’s light shine.”
The updated brand promise acts as a North Star and is expressed through a refreshed identity, including a new logo where a shooting star replaces the apostrophe, and a script inspired by earlier marks. The new identity will begin rolling out across Carter’s channels in 2026, with retail, product and packaging changes following in 2027. Carter’s is pairing this with multi-year commitments to organizations such as Outward Bound and Boys & Girls Clubs of America, enhanced social content, and the “Watch Them Glow” marketing campaign, a 60-second film running on CTV and digital platforms through December 2026.
Carter’s (CRI) is launching its Not-So-Scary Monsters sleepwear and playwear collection for babies through big kids, with prices starting at $7 for baby items and reaching up to $28 for kids.
The line pairs Carter’s 161 years of sleepwear experience with playful monster characters designed to support bedtime routines. A new Monster Room Scanner in the Carter’s app turns the common “check for monsters” ritual into an interactive experience that reveals friendly Not-So-Scary Monsters. Carter’s Official Sleep Consultant, triple board-certified sleep physician Dr. Funke Afolabi-Brown, provides expert-backed guidance on children’s sleep and nighttime anxiety. The collection and Carter’s PJs are available beginning September 10 at Carter’s stores and on carters.com.
Carter’s (NYSE:CRI) announced that its Board of Directors declared a quarterly dividend of $0.25 per share. The dividend is payable on September 25, 2026 to shareholders of record as of the close of business on September 1, 2026. Future dividends will be determined at the Board’s discretion based on business conditions, financial performance, investment priorities, and other factors.
Carter’s (NYSE:CRI) reported second quarter fiscal 2026 net sales of $615.5 million, up 5.2% from $585.3 million in 2025, with growth across U.S. Wholesale (+11.7%), U.S. Retail (+1.7%), and International (+2.7%). U.S. Retail comparable sales rose 5.1%. GAAP operating income increased to $139.8 million from $4.0 million, driven largely by a $132 million recovery of previously paid import duties and related interest, and productivity and supply chain initiatives, partly offset by higher tariffs, demand-creation spending, inflation, and leadership transition costs.
Adjusted operating income grew 54.1% to $18.1 million, with adjusted EPS rising to $0.26 from $0.17. First-half 2026 net sales rose 6.7% to $1.30 billion, but adjusted operating income edged down 1.3% to $46.5 million and adjusted EPS declined to $0.65 from $0.83. Operating cash flow improved to $202.3 million versus a use of $8.3 million a year earlier. Carter’s paid $18.3 million in dividends in the first half and projects 2026 net sales growth of 2%–3%, low- to mid-single-digit adjusted operating income growth, and a high single- to low double-digit decline in adjusted EPS.
Carter’s (NYSE:CRI) plans to release its second quarter fiscal 2026 results before the market opens on Friday, July 31, 2026. The company will hold a conference call the same day at 8:30 a.m. EDT to review results and provide a business update.
Investors can access a live webcast and presentation materials at ir.carters.com under “News & Events” → “Events,” or preregister online to receive phone dial-in details and a unique passcode. A webcast replay will be available shortly after the call at the same site.
Carter's (NYSE: CRI), through its Skip Hop brand, introduced the Clean Slate Rescue initiative to address parents' stress around public diaper changes. According to Skip Hop, 60% of parents find diaper changes in public stressful, and nearly 40% delay changes to avoid public changing tables. The program features a national sweepstakes awarding 200 Clean Slate Rescue Kits and a pop-up tour showcasing the Clean Slate Changing Station and other on-the-go diaper-changing essentials.
Pop-up events are planned for Washington Square Park on July 23 and the Ocean City Boardwalk on July 24, where families can receive travel wipes, accessories and, for the first 50 eligible families at each location, a complimentary Clean Slate Changing Station.
Carter’s (NYSE: CRI) released its sixth annual 2025 Raise the Future Impact Report, outlining progress on corporate responsibility. The company highlights sustainability, community investment, and ethical recognition.
Key 2025 data include high levels of responsible cotton sourcing, major reductions in virgin plastic packaging, expanded circularity programs, and increased philanthropy and volunteering.
Carter’s (NYSE: CRI) and the Atlanta Dream announced a multi-season partnership for the 2026 and 2027 WNBA seasons. The collaboration focuses on family-first fan experiences, community storytelling, retail activations and in-arena branding aimed at modern parents and Atlanta families.
Key elements include in-game activities like Carter’s Simba Cam and Baby Crawl Races, a “Carter’s Family Takeover” Fourth of July game, and a long-form content series “Home Grown: The Roots of the Dream” across digital and social platforms.