Mahindra Selects Cerence Audio AI to Power In-Car Voice Interaction in its Electric Origin SUVs
Cerence Inc. (NASDAQ: CRNC) has announced a partnership with Mahindra to integrate its Audio AI technology into Mahindra's new electric SUVs. The collaboration will implement Cerence Speech Signal Enhancement (SSE) in Mahindra's BE 6 and XEV 9e models, which are powered by the MAIA (Mahindra Artificial Intelligence Architecture).
The Cerence SSE technology will enhance in-car voice interactions by utilizing AI-based speech enhancement with advanced acoustic processing, including noise and echo cancellation. This technology is particularly important for India's noisy road conditions, ensuring clear communication between vehicle occupants and the infotainment system while maintaining moderate CPU consumption.
[ "Partnership with major Indian automaker Mahindra for their first-ever electric SUVs", "Technology specifically addresses challenging Indian road noise conditions", "Hardware and operating system-agnostic implementation enables flexible deployment" ]Cerence Inc. (NASDAQ: CRNC) ha annunciato una partnership con Mahindra per integrare la sua tecnologia Audio AI nei nuovi SUV elettrici di Mahindra. La collaborazione prevede l'implementazione di Cerence Speech Signal Enhancement (SSE) nei modelli BE 6 e XEV 9e di Mahindra, alimentati dall'architettura MAIA (Mahindra Artificial Intelligence Architecture).
La tecnologia Cerence SSE migliorerà le interazioni vocali in auto utilizzando un potenziamento del parlato basato su AI con avanzate elaborazioni acustiche, inclusa la cancellazione di rumore ed eco. Questa tecnologia è particolarmente importante per le condizioni stradali rumorose dell'India, garantendo una comunicazione chiara tra gli occupanti del veicolo e il sistema di infotainment, mantenendo un consumo moderato della CPU.
Cerence Inc. (NASDAQ: CRNC) ha anunciado una asociación con Mahindra para integrar su tecnología de Audio AI en los nuevos SUV eléctricos de Mahindra. La colaboración implementará Cerence Speech Signal Enhancement (SSE) en los modelos BE 6 y XEV 9e de Mahindra, que funcionan con la arquitectura MAIA (Mahindra Artificial Intelligence Architecture).
La tecnología Cerence SSE mejorará las interacciones de voz dentro del vehículo utilizando un mejoramiento del habla basado en IA con procesamiento acústico avanzado, incluyendo cancelación de ruido y eco. Esta tecnología es especialmente importante para las ruidosas condiciones viales de la India, asegurando una comunicación clara entre los ocupantes del vehículo y el sistema de infoentretenimiento, manteniendo un consumo moderado de CPU.
Cerence Inc. (NASDAQ: CRNC)는 Mahindra와 협력하여 Mahindra의 새로운 전기 SUV에 자사의 Audio AI 기술을 통합한다고 발표했습니다. 이번 협력은 MAIA(Mahindra Artificial Intelligence Architecture)를 기반으로 하는 Mahindra의 BE 6 및 XEV 9e 모델에 Cerence Speech Signal Enhancement(SSE)를 적용할 예정입니다.
Cerence SSE 기술은 AI 기반 음성 향상과 고급 음향 처리(노이즈 및 에코 제거 포함)를 활용하여 차량 내 음성 상호작용을 향상시킵니다. 이 기술은 인도의 시끄러운 도로 환경에 특히 중요하며, 차량 탑승자와 인포테인먼트 시스템 간의 명확한 소통을 보장하면서도 CPU 사용량은 적절하게 유지합니다.
Cerence Inc. (NASDAQ : CRNC) a annoncé un partenariat avec Mahindra pour intégrer sa technologie Audio IA dans les nouveaux SUV électriques de Mahindra. Cette collaboration mettra en œuvre Cerence Speech Signal Enhancement (SSE) dans les modèles BE 6 et XEV 9e de Mahindra, propulsés par l'architecture MAIA (Mahindra Artificial Intelligence Architecture).
La technologie Cerence SSE améliorera les interactions vocales à bord en utilisant un renforcement vocal basé sur l'IA avec un traitement acoustique avancé, incluant la suppression du bruit et de l'écho. Cette technologie est particulièrement importante pour les conditions routières bruyantes en Inde, garantissant une communication claire entre les occupants du véhicule et le système d'infodivertissement tout en maintenant une consommation modérée du CPU.
Cerence Inc. (NASDAQ: CRNC) hat eine Partnerschaft mit Mahindra bekanntgegeben, um seine Audio-KI-Technologie in Mahindras neue elektrische SUVs zu integrieren. Die Zusammenarbeit wird Cerence Speech Signal Enhancement (SSE) in den Mahindra-Modellen BE 6 und XEV 9e implementieren, die von der MAIA (Mahindra Artificial Intelligence Architecture) angetrieben werden.
Die Cerence SSE-Technologie verbessert die Sprachinteraktionen im Fahrzeug durch KI-basiertes Sprachverbesserung mit fortschrittlicher akustischer Verarbeitung, einschließlich Rausch- und Echounterdrückung. Diese Technologie ist besonders wichtig für die lauten Straßenverhältnisse Indiens und sorgt für klare Kommunikation zwischen den Fahrzeuginsassen und dem Infotainmentsystem bei moderatem CPU-Verbrauch.
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Insights
Cerence's partnership with Mahindra for their electric SUVs represents a strategic expansion into India's growing EV market.
Cerence's latest partnership with Mahindra marks a significant expansion into India's emerging electric vehicle market through the integration of their Speech Signal Enhancement (SSE) technology in Mahindra's first electric-origin SUVs, the BE 6 and XEV 9e. This deal has notable strategic importance as it positions Cerence in India's rapidly developing automotive AI ecosystem.
The integration specifically addresses a critical challenge in the Indian market - enabling clear voice interactions despite the country's notoriously noisy road conditions. Cerence's SSE technology, part of their Audio AI suite, combines statistical signal processing with machine learning to deliver superior noise and echo cancellation while maintaining moderate CPU consumption.
What makes this partnership technically significant is the integration with Mahindra's MAIA (Mahindra Artificial Intelligence Architecture), described as
For Cerence, this partnership represents an opportunity to demonstrate their technology's adaptability to challenging environments and expand their footprint in emerging markets. The company has positioned their SSE technology as "the foundation of meaningful interaction in the car," highlighting how voice recognition accuracy directly impacts long-term usage and adoption of in-car assistants - a critical factor for recurring revenue opportunities.
Mahindra introduces two new eSUVs, the BE 6 and XEV 9e, featuring Cerence Audio AI
BURLINGTON, Mass., July 01, 2025 (GLOBE NEWSWIRE) -- Cerence Inc. (NASDAQ: CRNC) (“Cerence AI”), a global industry leader in AI for transportation, today announced that Mahindra has selected Cerence Audio AI to enhance in-car interaction in its next-generation, electric, software-defined vehicles (SDVs), the first of their kind produced by an Indian automobile manufacturer.
In November 2024, at the Unlimit India event in Chennai, Mahindra unveiled its electric-origin SUVs – BE 6 and XEV 9e, underpinned by the MAIA (Mahindra Artificial Intelligence Architecture), the most powerful mind in the automotive world built on next-gen domain architecture with ethernet backbone. MAIA integrates cutting-edge hardware and software to deliver an intelligent, connected, and personalized driving experience.
Mahindra’s eSUV’s Artificial Intelligence Architecture will leverage Cerence Speech Signal Enhancement (SSE), part of the company’s Audio AI suite, to enable clear communication between drivers and passengers and the infotainment system. Cerence SSE delivers the latest in AI-based speech enhancement technology with advanced acoustic processing, including noise and echo cancelation. It combines advanced statistical signal processing algorithms with the latest machine learning technologies to provide superior performance with moderate CPU consumption. Cerence SSE is a comprehensive, hardware- and operating system-agnostic suite of sound processing technologies that significantly improve communication and recognition in noisy environments like in a moving car – particularly critical in India’s noisy road conditions.
R. Velusamy, President - Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited, said, “With the enhanced connectivity provided through MAIA, vehicle occupants will have incredible access to content and features on the road. Cerence SSE makes these content and features accessible, regardless of noisy driving conditions. By partnering with Cerence AI and leveraging their Audio AI solutions, we are ensuring that our electric origin SUVs hear drivers and passengers correctly and start each human-to-infotainment interaction off on the right foot, further enhancing the in-car experience.”
“Cerence Speech Signal Enhancement is the foundation of meaningful interaction in the car, decreasing noise and therefore increasing the assistant’s ability to understand the user,” said Nils Schanz, EVP, Product & Technology, Cerence AI. “Accuracy of interactions and the assistant’s ability to understand what is being asked are critical to driving long-term usage and adoption of in-car assistants, and we are proud to partner with Mahindra to help create this with their drivers and passengers.”
Cerence AI is a leading provider of automotive speech enhancement solutions for voice communication and advanced multi-zone voice assistants for automakers worldwide. In addition to its comprehensive suite of Audio AI solutions, the company also offers comprehensive qualification and certification services according to ITU-T and third-party requirements for hands-free solutions and voice assistants.
For more information about Cerence’s Audio Ai suite, visit www.cerence.ai/cerence-products/audio-ai. To learn more about Cerence AI, visit www.cerence.ai, and follow the company on LinkedIn.
About Cerence Inc.
Cerence Inc. (NASDAQ: CRNC) is a global industry leader in creating intuitive, seamless, AI-powered experiences across automotive and transportation. Leveraging decades of innovation and expertise in voice, generative AI, and large language models, Cerence powers integrated experiences that create safer, more connected, and more enjoyable journeys for drivers and passengers alike. With more than 525 million cars shipped with Cerence technology, the company partners with leading automakers, transportation OEMs, and technology companies to advance the next generation of user experiences. Cerence is headquartered in Burlington, Massachusetts, with operations globally and a worldwide team dedicated to pushing the boundaries of AI innovation. For more information, visit www.cerence.ai.
Contact Information
Kate Hickman | Tel: 339-215-4583 | Email: kate.hickman@cerence.com
FAQ
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