Criteo Expands GO with Full Self-Service Access to Its AI-Powered Performance Platform

Rhea-AI Summary

Criteo (NASDAQ: CRTO) expanded its AI-powered Criteo GO platform on March 31, 2026, adding full self-service access for SMBs and growth-stage commerce brands. The update enables account creation, billing entry, and campaign launch in as few as five clicks, unifying display, video, native, and social.

GO uses generative AI creative tools and an Onboarding Agent to forecast results and auto-configure campaigns; social-enabled campaigns show >20% higher ROAS. Self-service is available in the U.S. and U.K.; Courtney MacConnell joins as VP of Commercialization to scale GO globally.

Positive

• Launch speed: campaigns in as few as five clicks
• Performance lift: social-enabled campaigns deliver >20% higher ROAS
• Data scale: access to 740 million daily shoppers and $1T annual transactions
• AI automation: Onboarding Agent forecasts and auto-configures campaigns
• Leadership hire: Courtney MacConnell added to scale commercialization

Negative

• Initial availability limited to the U.S. and U.K.

Key Figures

Campaign setup steps: as few as five clicks ROAS uplift: more than 20% higher ROAS Daily shoppers: 740 million +5 more

8 metrics

Campaign setup steps as few as five clicks Steps to launch Criteo GO campaigns

ROAS uplift more than 20% higher ROAS GO campaigns with social vs traditional configurations

Daily shoppers 740 million Global commerce data scale used by Criteo GO

Annual transactions $1T Annual transaction value in Criteo’s commerce data

Product SKUs 5 billion Number of product SKUs in Criteo’s dataset

Current price $17.46 Pre-news share price for CRTO

52-week high $36.66 Upper bound of last 52 weeks for CRTO

52-week low $16.15 Lower bound of last 52 weeks for CRTO

Market Reality Check

Price: $17.46 Vol: Volume 290,617 is below 2...

low vol

$17.46 Last Close

Volume Volume 290,617 is below 20-day average 551,122 ahead of this AI announcement. low

Technical Price $17.46 is trading below 200-day MA at $21.20, and well under the $36.66 52-week high.

Peers on Argus

CRTO was up 1.63% pre-news while key ad-tech peers like IAS, QNST, EEX, ZD, and ...

CRTO was up 1.63% pre-news while key ad-tech peers like IAS, QNST, EEX, ZD, and STGW also showed gains between 0.78% and 2.27%, but no sector-wide momentum flag was triggered.

Previous AI Reports

2 past events · Latest: Mar 02 (Positive)

Same Type Pattern 2 events

Date	Event	Sentiment	Move	Catalyst
Mar 02	AI ad pilot	Positive	+2.3%	Integration into OpenAI ChatGPT advertising pilot to extend commerce ad reach.
Feb 05	AI commerce tools	Positive	+2.0%	Launch of agentic commerce recommendation service for AI shopping assistants.

Pattern Detected

Recent AI-tagged announcements have been followed by positive, low-single-digit gains, suggesting the market has reacted constructively to CRTO’s AI initiatives.

Recent Company History

Over the last few months, Criteo has combined financial stability with an increasing AI focus. Q4 2025 results showed FY 2025 revenue of $1.945B and net income of $149M, alongside share repurchases of $152M. Since February 2026, AI-tagged news included an agentic commerce recommendation service and participation in OpenAI’s ChatGPT advertising pilot, both followed by gains of about 2%. Today’s GO self-service AI expansion extends that AI-driven product trajectory for advertisers.

Historical Comparison

+2.1% avg move · In the past two AI-tagged releases, CRTO saw average moves of about 2.15%, indicating prior AI news ...

AI

+2.1%

Average Historical Move AI

In the past two AI-tagged releases, CRTO saw average moves of about 2.15%, indicating prior AI news prompted modest but consistently positive reactions.

AI-related news has progressed from launching an agentic recommendation service to joining OpenAI’s ad pilot, and now expanding Criteo GO’s AI-powered, self-service performance platform for SMBs.

Market Pulse Summary

This announcement extends Criteo’s AI roadmap by giving SMBs and growth-stage brands self-service ac...

Analysis

This announcement extends Criteo’s AI roadmap by giving SMBs and growth-stage brands self-service access to Criteo GO, backed by 740 million daily shoppers, $1T in annual transactions, and 5 billion SKUs. Historically, AI-tagged news for CRTO has been followed by modest positive moves. Investors may watch adoption of GO’s self-service tools, realized ROAS uplift of over 20%, and how this fits alongside recent AI partnerships and product launches.

Key Terms

return on ad spend (ROAS), generative AI, performance marketing, cross-channel

4 terms

return on ad spend (ROAS) financial

"Campaigns that include social activation deliver more than 20% higher return on ad spend (ROAS)..."

Return on ad spend (ROAS) measures how much revenue a company earns for every dollar it spends on advertising, calculated as revenue from ads divided by ad cost. Investors use ROAS to judge whether marketing is efficient and scalable—high ROAS means ads are producing strong sales like getting many deliveries from a full tank of gas, while low ROAS suggests marketing may be wasting money or hurting profit margins.

generative AI technical

"built-in generative AI creative tools produce and adapt ad formats..."

Generative AI is a type of computer technology that can create new content, like text, images, or music, on its own. It’s important because it can produce realistic and useful material quickly, which could change how we create art, write stories, or even develop new products. Think of it as a smart robot that can invent and produce things almost like a human.

performance marketing technical

""Performance marketing is being redesigned in real time and marketers can no longer afford...""

Performance marketing is an advertising approach where companies pay only when a measurable action happens—such as a sale, a lead, or a sign-up—similar to hiring a salesperson paid on commission rather than by the hour. Investors watch it because it makes customer acquisition costs and returns easier to track and optimize, affecting revenue growth, profit margins and how efficiently a business can scale; changes in ad platforms or privacy rules can quickly alter its effectiveness.

cross-channel technical

"New offering enables cross-channel, full-funnel performance campaigns in as few as five clicks"

Cross-channel describes a company’s coordinated use of multiple ways customers interact with it — such as websites, mobile apps, email, phone support, and physical stores — so each channel shares information and presents a consistent experience. For investors it signals how well a business can retain customers, increase sales and operate efficiently, because smooth handoffs between channels often boost revenue, lower marketing waste and reveal how scalable the company’s customer outreach is.

AI-generated analysis. Not financial advice.

New offering enables cross-channel, full-funnel performance campaigns in as few as five clicks

Former Google Head of Shopping Courtney MacConnell joins Criteo to lead GO

NEW YORK, March 31, 2026 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the global commerce intelligence platform, today announced the expansion of its GO platform with full self-service access for small and mid-sized businesses (SMBs) and growth-stage commerce brands. Criteo GO enables advertisers to independently create an account, enter billing details, and launch campaigns in as few as five clicks. By expanding access to Criteo's AI-powered performance capabilities, the company can scale to a wider advertiser base while delivering measurable outcomes across the shopper journey.

Designed to simplify activation and dynamically allocate budgets across channels, Criteo GO unifies display, video, native, and social within a single campaign environment. The platform automatically optimizes spend to drive the best outcome, while built-in generative AI creative tools produce and adapt ad formats, including video, to maintain consistent, high-performing messaging across channels.

GO campaigns have already demonstrated strong performance in the market. Campaigns that include social activation deliver more than 20% higher return on ad spend (ROAS) compared to traditional configurations. This performance has contributed to increased advertiser investment and lower churn, reinforcing Criteo GO's role as a durable growth driver for the company.

"As a growing brand, speed and creativity are critical to how we show up in the market," said Eric Prum, Co-Founder & Co-CEO at Very Great, a digitally native consumer product company behind brands including Wild One, W&P, and Courant. "Criteo GO's AI-powered capabilities allow us to move from idea to execution quickly, helping us stay agile, make smarter decisions, and drive meaningful cross-channel, full-funnel results without adding complexity."

As consumer touchpoints fragment across platforms, channels, and devices, many legacy tools remain confined to closed ecosystems, limiting reach and transparency for marketers. Criteo GO addresses this challenge by harnessing the scale of its global commerce data, including 740 million daily shoppers, $1T in annual transactions, and 5 billion product SKUs to help brands engage high-intent consumers wherever they discover and shop online.

"Performance marketing is being redesigned in real time and marketers can no longer afford to operate in channel silos," said Todd Parsons, Chief Product Officer and President of Performance Media at Criteo. "With GO's new self-service capabilities, we're opening our platform to a broader set of advertisers, giving growing brands access to AI-powered, cross-channel, full-funnel performance capabilities at scale, while unlocking a meaningful, multi-year growth opportunity for Criteo."

Criteo GO's Onboarding Agent is available today, marking a significant step forward in advancing Criteo's agentic capabilities. By forecasting results and automatically configuring key parameters, the Onboarding Agent reflects Criteo's vision of an AI-powered ecosystem where campaigns are not only automated but intelligently guided from launch to scale.

To support the expansion of Criteo GO globally, the company has also appointed Google veteran Courtney MacConnell as Vice President of Commercialization for GO. Most recently Head of Shopping at Google, MacConnell brings significant operating experience scaling Google's Performance Max solution, as well as a proven track record of driving AI-powered commerce outcomes for brands. In this role, she will work alongside newly appointed Vice President of GO Product Christopher Towl to lead the next phase of Criteo GO's growth and evolution.

"We're excited to welcome Courtney to Criteo at such a pivotal moment for GO," Todd Parsons added. "We've built strong momentum with this offering, and with Courtney and Christopher at the helm, we're well-positioned to scale execution globally and make Criteo GO a cornerstone of how brands achieve performance outcomes across channels."

Criteo GO's self-service capabilities are now available in the U.S. and U.K., with plans to expand to other markets later this year. To learn more about the platform, click here.

Contacts

Criteo Public Relations 
Jessica Meyers, j.meyers@criteo.com

Criteo Investor Relations 
Melanie Dambre, m.dambre@criteo.com

About Criteo 

Criteo (NASDAQ: CRTO) is the global commerce intelligence platform that drives performance for brands, agencies, retailers, and publishers. Built on proprietary commerce data from more than $1 trillion in annual sales and two decades of AI innovation, Criteo helps companies across the ecosystem make smarter decisions and achieve better outcomes, while delivering more relevant experiences for shoppers. With thousands of clients and deep partnerships across global retail and digital commerce, Criteo provides the technology and insights businesses need to compete and grow. For more information, please visit criteo.com.

Forward Looking Statements Disclosure

This press release contains forward-looking statements, including our expectations regarding our market opportunity and future growth prospects and other statements that are not historical facts and involve risks and uncertainties that could cause actual results to differ materially. Factors that might cause or contribute to such differences include, but are not limited to: failure related to our technology and our ability to innovate and respond to changes in technology, uncertainty regarding our ability to access a consistent supply of internet display advertising inventory and expand access to such inventory, disruption of current plans and operations by our planned transfer of the company's legal domicile from France to Luxembourg via a cross-border conversion (the "Conversion"), failure to satisfy any of the conditions to and complete the Conversion, investments in new business opportunities and the timing of these investments, whether the projected benefits of acquisitions or strategic transactions, including the Conversion, materialize as expected, uncertainty regarding international operations and expansion, including related to changes in a specific country's or region's political or economic conditions (such as changes in or new tariffs), the impact of competition or client in-housing, uncertainty regarding legislative, regulatory or self-regulatory developments regarding data privacy matters and the impact of efforts by other participants in our industry to comply therewith, the impact of consumer resistance to the collection and sharing of data, our ability to access data through third parties, failure to enhance our brand cost-effectively, recent growth rates not being indicative of future growth, client flexibility to increase or decrease spend, our ability to manage growth, potential fluctuations in operating results, our ability to grow our base of clients, and the financial impact of maximizing Contribution ex-TAC, as well as risks related to future opportunities and plans, including the uncertainty of expected future financial performance and results, changes in general political, economic and competitive conditions and specific market conditions; adverse changes to the marketing industry, changes in applicable laws or accounting practices, and those risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in the Company's SEC filings and reports, including the Company's Annual Report on Form 10-K filed with the SEC on February 27, 2026, subsequent Quarterly Reports on Form 10-Q, and in the proxy statement/prospectus filed with the SEC under Rule 424(b)(3) on January 22, 2026 in connection with the Conversion, as well as future filings and reports by the Company. Importantly, at this time, macro-economic conditions including inflation and fluctuating interest rates in the U.S. have impacted and may continue to impact Criteo's business, financial condition, cash flow and results of operations. Accordingly, a forward-looking statement is neither a prediction nor a guarantee of future events or circumstances and those future events or circumstances may not occur. You should not place undue reliance on the forward-looking statements, which speak only as of the date of this release.

Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events, changes in expectations or otherwise.

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SOURCE Criteo

FAQ

What does Criteo's March 31, 2026 GO self-service launch mean for CRTO advertisers?

It lets advertisers launch cross-channel campaigns quickly, often in five clicks. According to Criteo, the self-service flow enables account setup, billing, and campaign start without managed-service help, targeting SMBs and growth-stage brands with AI-driven optimization and creative tools.

How much ROAS improvement has Criteo reported for GO campaigns with social activation (CRTO)?

GO campaigns with social activation deliver over 20% higher ROAS compared to traditional setups. According to Criteo, this uplift has driven increased advertiser investment and reduced churn, supporting GO as a growth driver for the company.

What AI features does Criteo GO include after the March 31, 2026 update for CRTO?

GO adds generative AI creative tools and an Onboarding Agent that forecasts results. According to Criteo, these tools adapt ad formats including video and auto-configure campaign parameters to guide launch-to-scale performance.

Where is Criteo GO self-service available now and when will it expand (CRTO)?

Self-service GO is available in the U.S. and U.K. today, with expansion planned later this year. According to Criteo, the company intends to roll out GO to additional markets across 2026 to scale advertiser access.

Who joined Criteo to lead GO commercialization and why does it matter for CRTO investors?

Courtney MacConnell joined as VP of Commercialization to scale GO globally. According to Criteo, her experience leading Shopping at Google and scaling Performance Max supports accelerating GO adoption and execution across advertiser segments.

How does Criteo GO unify channels and what advertiser types is it targeting (CRTO)?

GO unifies display, video, native, and social within single campaigns for full-funnel performance. According to Criteo, the product targets SMBs and growth-stage commerce brands seeking AI-powered, cross-channel activation and measurable shopper-journey outcomes.