Criteo Names Media and Agency Veteran Brendan McCarthy as Chief Marketing Officer
12/07/2020 - 09:25 AM
NEW YORK , Dec. 7, 2020 /PRNewswire/ -- Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world's marketers with trusted and impactful advertising, today announced Brendan McCarthy
McCarthy comes to Criteo with nearly 20 years of strategic marketing and communications experience, having led several successful corporate reputation and brand strategy assignments for Fortune 500 companies. In his most recent role as Senior Vice President and Head of Communications and Product Marketing for Nielsen Global Media, he was responsible for all aspects of the division's global marketing and communications organization including public relations, growth marketing, product positioning, client and internal communications, thought leadership, and reputation and crisis management. Previously, at public relations agency, Edelman, McCarthy led global media relations efforts, as well as executed crisis and influencer management activations for large corporate and technology clients.
"I'm inspired by Criteo's growth mindset and looking forward to the opportunity to position communications around the company's new vision and strategy," said McCarthy. "Criteo has an exciting future and the talented team I've joined has an incredibly compelling story – all underlining the value of Criteo's transformative technology."
"Brendan strengthens Criteo's marketing and communications strategy, bringing a diverse and global portfolio of experience spanning measurement, consumer behavior and marketing solutions that keep technology companies like Criteo primed for success," said Megan Clarken, Chief Executive Officer at Criteo. "We're looking forward to Brendan's contributions as we continue building our transformation narrative."
McCarthy holds a master's degree in global affairs from New York University and a bachelor's degree in public relations from the University of Florida's College of Journalism and Communications. He will be based in New York and will report to Clarken.
About Criteo CRTO ) is the global technology company powering the world's marketers with trusted and impactful advertising. 2,600 Criteo team members partner with over 20,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets. Criteo empowers companies of all sizes with the technology they need to better know and serve their customers. For more information, please visit www.criteo.com .
Contact: Jessica Meyers , Director, PR, Americas, J.meyers@criteo.com
http://www.prnewswire.com/news-releases/criteo-names-media-and-agency-veteran-brendan-mccarthy-as-chief-marketing-officer-301187326.html
SOURCE Criteo
CRTO Rankings
#1355 Ranked by Stock Gains
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Industry
Software Publishers
Sector
Information
Tags
Technology Services, Internet Software/Services, Information, Software Publishers
Country
France
City
Paris
About CRTO
criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. with our predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, we are able to price and deliver highly relevant and personalized advertisements in real-time. every day we are presented with billions of opportunities to connect users with relevant messaging. partnering with our clients to optimize our advertising placement decisions based on data and activity on their websites, criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. to this day, we operate globally in 130 countries with more than 1600 employees and have 27 offices worldwide. furthermore, we partner with over 8,500 clients and are in direct relationship with over 11,000 publishers.
