New partnership between Skai and Analytic Index offers cutting-edge search intelligence and digital shelf insights and activation
Brands and agencies will get the insights needed to make more informed strategy optimizations, improve performance, scale reporting, and fine-tune measurement.
Commerce data is more valuable than ever, but not always available natively from retailers. Analytic Index provides organic and paid search, market share, shelf, and competitive intelligence for brands and agencies selling on Amazon, Walmart, Target, and Kroger. Unlike many of its competitors, Analytic Index delivers a holistic solution inclusive of all categories, relevant keywords, and items, without the requirement of seeding first-party data. This is a huge boon to agencies, meaning their analytics are available immediately without data collection and ramp time.
Integrating these key data points and insights as inputs to Skai's activation and optimization platform, advertisers can improve their programs by leveraging multi-retailer performance data, competitive intelligence, and category insights with no setup time or categorization requirements. Paired with Skai's cross-retailer automation and optimization, this intelligence offers a clear advantage in highly competitive marketplaces.
"While competition remains strong, privacy regulations continue to increase, and the consumer journey becomes more complicated, advertisers rely on data to reach customers," said
"We spent a long time scoping out best-in-class partners, and Skai presents the best of retail ad tech with its technology platform, global coverage, and ecommerce expertise," said
About Skai
Skai (formerly Kenshoo) is a leading omnichannel marketing platform that uniquely connects data and performance media for informed decisions, high efficiencies, and optimal returns. Its partners include Google, Meta, Amazon Ads,
For over 15 years, Skai has been trusted by an impressive roster of brands, including Pepsico, Michaels, Reckitt,
About Analytic Index
Analytic Index is a next-generation data platform that empowers brands and agencies to measure and optimize retail media and organic search across online retailers (Amazon, Walmart, Target, Kroger). These actionable insights empower brands and agencies to accelerate sales and profitability through benchmarking performance, improving organic and paid search effectiveness, and measuring overall impact and returns on investment. Analytic Index provides holistic insights across all departments, relevant keywords, and performance items, making it an ideal competitive intelligence tool. Learn more at www.analyticindex.com.
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SOURCE Skai
