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New Cisco Survey Shows Strong Relationship Between Privacy Awareness and Trust in AI

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Cisco's 2024 Consumer Privacy Survey reveals growing privacy awareness and its impact on AI trust. 53% of consumers are now aware of privacy laws, with informed consumers feeling more confident about data protection (81% vs 44%). While 63% believe AI can improve their lives, concerns persist about data security in Generative AI applications.

The survey shows GenAI usage has nearly doubled to 23%, though 44% remain unaware of it. Despite 84% expressing concerns about data exposure, 30% of users still input personal information into GenAI tools. Younger adults (25-34) are more proactive about privacy, with 49% switching providers over data practices. 70% of consumers view privacy laws positively, with 77% supporting consistent global privacy rules.

Il sondaggio sulla privacy dei consumatori 2024 di Cisco rivela una crescente consapevolezza sulla privacy e il suo impatto sulla fiducia nell'IA. Il 53% dei consumatori è ora a conoscenza delle leggi sulla privacy, con i consumatori informati che si sentono più sicuri riguardo alla protezione dei dati (81% contro 44%). Anche se il 63% crede che l'IA possa migliorare le proprie vite, persistono preoccupazioni sulla sicurezza dei dati nelle applicazioni di IA generativa.

Il sondaggio mostra che l'uso della GenAI è quasi raddoppiato, raggiungendo il 23%, sebbene il 44% non ne sia a conoscenza. Nonostante l'84% esprima preoccupazioni riguardo all'esposizione dei dati, il 30% degli utenti continua a inserire informazioni personali negli strumenti di GenAI. I giovani adulti (25-34 anni) sono più proattivi riguardo alla privacy, con il 49% che cambia fornitore a causa delle pratiche relative ai dati. Il 70% dei consumatori ha una visione positiva delle leggi sulla privacy, con il 77% che sostiene regole globali sulla privacy coerenti.

La encuesta sobre la privacidad de los consumidores 2024 de Cisco revela una creciente conciencia sobre la privacidad y su impacto en la confianza en la IA. El 53% de los consumidores ahora está al tanto de las leyes de privacidad, y los consumidores informados se sienten más seguros con respecto a la protección de datos (81% frente a 44%). Aunque el 63% cree que la IA puede mejorar sus vidas, persisten las preocupaciones sobre la seguridad de los datos en las aplicaciones de IA generativa.

La encuesta muestra que el uso de GenAI casi se ha duplicado, alcanzando el 23%, aunque el 44% no tiene conocimiento sobre ello. A pesar de que el 84% expresa preocupaciones sobre la exposición de datos, el 30% de los usuarios aún ingresa información personal en herramientas de GenAI. Los adultos jóvenes (de 25 a 34 años) son más proactivos en cuanto a la privacidad, con el 49% cambiando de proveedor debido a las prácticas de datos. El 70% de los consumidores ve las leyes de privacidad de manera positiva, con el 77% apoyando reglas globales de privacidad consistentes.

시스코의 2024 소비자 개인정보 보호 설문조사는 증가하는 개인정보 보호 인식과 그것이 인공지능(AI) 신뢰에 미치는 영향을 보여줍니다. 소비자의 53%가 이제 개인정보 보호법에 대해 인지하고 있으며, 정보에 밝은 소비자는 데이터 보호에 대해 더 많은 확신을 가지고 있습니다 (81% 대 44%). 63%는 AI가 그들의 삶을 개선할 수 있다고 믿지만, 생성적 AI 애플리케이션의 데이터 보안에 대한 우려는 여전히 존재합니다.

설문조사에 따르면 GenAI 사용은 거의 두 배로 증가하여 23%에 이르렀지만, 44%는 이에 대해 알지 못합니다. 84%가 데이터 노출에 대한 우려를 표명했음에도 불구하고, 30%의 사용자들은 여전히 GenAI 도구에 개인 정보를 입력하고 있습니다. 젊은 성인(25-34세)은 개인정보 보호에 더 적극적이며, 49%가 데이터 관행으로 인해 공급자를 변경하고 있습니다. 70%의 소비자는 개인정보 보호법에 대해 긍정적으로 생각하고 있으며, 77%는 일관된 글로벌 개인정보 보호 규칙을 지지합니다.

L'enquête sur la confidentialité des consommateurs 2024 de Cisco révèle une prise de conscience croissante de la confidentialité et son impact sur la confiance dans l'IA. 53% des consommateurs sont maintenant conscients des lois sur la confidentialité, les consommateurs informés se sentant plus à l'aise concernant la protection des données (81% contre 44%). Bien que 63% croient que l'IA peut améliorer leur vie, des inquiétudes demeurent quant à la sécurité des données dans les applications d'IA générative.

L'enquête montre que l'utilisation de GenAI a presque doublé, atteignant 23%, bien que 44% en soient encore ignorants. Malgré 84% exprimant des préoccupations concernant l'exposition des données, 30% des utilisateurs saisissent toujours des informations personnelles dans les outils GenAI. Les jeunes adultes (25-34 ans) sont plus proactifs en matière de confidentialité, avec 49% changeant de fournisseur en raison des pratiques relatives aux données. 70% des consommateurs voient les lois sur la confidentialité de manière positive, avec 77% soutenant des règles mondiales sur la confidentialité cohérentes.

Ciscos Verbraucherumfrage zur Privatsphäre 2024 zeigt ein wachsendes Bewusstsein für Privatsphäre und deren Einfluss auf das Vertrauen in KI. 53% der Verbraucher sind jetzt über Datenschutzgesetze informiert, wobei informierte Verbraucher mehr Vertrauen in den Datenschutz haben (81% gegenüber 44%). Während 63% glauben, dass KI ihr Leben verbessern kann, bestehen Bedenken hinsichtlich der Datensicherheit bei generativen KI-Anwendungen.

Die Umfrage zeigt, dass die Nutzung von GenAI nahezu doppelt so hoch ist und 23% erreicht hat, obwohl 44% nicht darüber informiert sind. Trotz 84%, die sich Sorgen über Datenexposition machen, geben 30% der Nutzer weiterhin persönliche Informationen in GenAI-Tools ein. Jüngere Erwachsene (25-34 Jahre) sind proaktiver in Bezug auf Privatsphäre, wobei 49% die Anbieter wegen der Datenpraktiken wechseln. 70% der Verbraucher haben eine positive Sicht auf Datenschutzgesetze, und 77% unterstützen konsistente globale Datenschutzregeln.

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  • The 2024 Cisco Consumer Privacy Survey* reveals most consumers (53%) are now aware of privacy laws, and informed consumers feel significantly more confident about protecting their data (81% vs. 44%).
  • 63% of consumers believe AI can be useful in improving their lives, and 59% say strong privacy laws make them more comfortable sharing information in AI applications.
  • 30% of Generative AI users enter personal or confidential information into these tools despite 84% saying they are concerned about data entered in GenAI going public.

SAN JOSE, Calif., Oct. 30, 2024 /PRNewswire/ -- Today, Cisco (NASDAQ: CSCO) released its 2024 Consumer Privacy Survey, an annual global review of consumer perception and behavior regarding data privacy. This year's survey highlights the critical role of privacy rights awareness in fostering consumer trust and confidence in emerging technologies like Artificial Intelligence (AI).  

Awareness of privacy laws enhances consumer confidence in AI 

Consumer awareness is on the rise. This year, 53% report being aware of their national privacy laws, a 17-percentage point increase compared to 2019. Informed consumers are also much more likely to feel their data is protected (81%) compared to those who are unaware (44%).  

"Our survey highlights the importance of privacy awareness in building consumer trust in brands and AI technologies," says Harvey Jang, Cisco Vice President and Chief Privacy Officer. "Nearly 60% of consumers aware of privacy laws are comfortable using AI. Broadening awareness and educating consumers about their privacy rights will empower them to make informed decisions and foster greater trust in emerging technologies." 

The opportunities and challenges of Generative AI  

The survey reveals that 63% believe AI can be useful in improving their lives. The use of Generative AI (GenAI) has nearly doubled, with 23% of respondents using it regularly, up from 12% last year. However, 44% of surveyed consumers remain unaware of GenAI. While users say they are gaining significant value from GenAI supporting content creation work, they are concerned about safety, potential misuse and societal risks. 

"AI's growing influence in our daily lives brings attention to the need for its responsible and safe use," says Dev Stahlkopf, Cisco's Chief Legal Officer and Executive Vice President. "78% of surveyed consumers feel that it is the responsibility of businesses to employ AI ethically, which underscores the vital relationship between Responsible AI and consumer trust."  

Focusing on privacy, 30% of GenAI users say they enter personal or confidential information, including financial and health details, into GenAI tools. This is despite 84% being concerned about that data going public.   

Young adults take action to protect privacy, seniors fall behind 

Privacy and data protection has evolved from relative obscurity to a customer requirement with more than 75% of consumers saying they won't purchase from an organization they don't trust with their data. This translates into concrete actions as more consumers are becoming "Privacy Active," particularly younger ones. To safeguard their privacy, 49% of consumers aged 25-34 have switched companies or providers over their data policies or data-sharing practices, compared to just 18% of those aged 75+.  

The survey found that consumers aged 25-34 are also most aware of their privacy rights (64% vs. 33% of those aged 65+). It also shows a significant increase (36% vs. 28% last year) in how consumers exercise their right to access, correct, delete or transfer their personal data via Data Subject Access Requests (DSARs). Once more, younger consumers lead the way, with 46% of them taking these actions, compared to only 16% of those aged 65+.   

In addition, consumers are leveraging security tools to safeguard their data. In the 12 months prior to the survey, 67% reviewed or updated their privacy settings in apps or platforms. 68% say they use multi-factor authentication, and 61% use a password manager to protect and keep track of their passwords. 

"Data is an asset we all must actively work to protect," says Anthony Grieco, Cisco Senior Vice President and Chief Security and Trust Officer. "From using multi-factor authentication to making sure that users know very clearly and easily who can access information as it is shared, we are encouraged by respondents taking action to protect their personal information." 

Consumers support strong privacy protections and favor more consistent rules  

A significant majority (70%) of all consumers surveyed believe that privacy laws have a positive impact, with only 5% perceiving a negative impact. They increasingly favor privacy protections, with 77% of respondents supporting similar rules across countries and regions to ensure baseline privacy protections. In the US, 81% of respondents favor a US Federal Privacy law.  

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The Cisco 2024 Consumer Privacy Survey is an annual global review of consumers' perceptions and behaviors on data privacy. The 6th edition of this research surveyed anonymously 2600 consumers in Australia, Brazil, China, France, Germany, India, Italy, Japan, Mexico, Spain, UK, US.  

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About Cisco   

Cisco (NASDAQ: CSCO) is the worldwide technology leader that securely connects everything to make anything possible. Our purpose is to power an inclusive future for all by helping our customers reimagine their applications, power hybrid work, secure their enterprise, transform their infrastructure, and meet their sustainability goals. Discover more on The Newsroom and follow us on X at @Cisco.  

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. 

 

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SOURCE Cisco

FAQ

What percentage of consumers are aware of privacy laws according to Cisco's 2024 survey?

According to Cisco's (CSCO) 2024 Consumer Privacy Survey, 53% of consumers are aware of their national privacy laws, marking a 17-percentage point increase from 2019.

How many consumers use Generative AI regularly in 2024?

The survey shows that 23% of respondents use Generative AI regularly, nearly doubling from 12% in the previous year.

What percentage of GenAI users input personal information despite privacy concerns?

30% of Generative AI users enter personal or confidential information into these tools, despite 84% expressing concerns about their data becoming public.

How many consumers support global privacy rules according to Cisco's 2024 survey?

77% of respondents support similar privacy rules across countries and regions to ensure baseline privacy protections.

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