EXPO® Brings Back Iconic Yellow Dry Erase Marker
Newell Brands (NWL) said EXPO Yellow Dry Erase Marker returns March 16, 2026, using the company's vibrant ink technology introduced in 2025.
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Rhea-AI Summary
Newell Brands (NWL) said EXPO Yellow Dry Erase Marker returns March 16, 2026, using the company's vibrant ink technology introduced in 2025.
The reformulated yellow is designed to be brighter and more visible on whiteboards and glass; availability begins at Target now, with Amazon, Walmart, Office Depot and Staples to follow.
Details
News Market Reaction – NWL
On Mar 16, the day this news came out, NWL closed 3.47% below the previous close.
Data tracked by StockTitan Argus for the Mar 16 session.
Key Figures
- Brand anniversary
- 50 years
- EXPO brand milestone mentioned in announcement
- Technology launch year
- 2025
- Introduction of EXPO vibrant ink technology
- Discontinuation period
- nearly two decades
- Time since EXPO Yellow was discontinued
- Fine Tip pack size
- 12 ct
- EXPO Dry Erase Fine Tip 12ct Assorted
- Fine Tip price
- $13.49
- Starting price for Fine Tip 12ct Assorted
- Chisel Tip pack size
- 21 ct
- EXPO Dry Erase Chisel Tip 21ct Assorted
- Chisel Tip price
- $21.99
- Starting price for Chisel Tip 21ct Assorted
- Fine Tip 21ct price
- $21.99
- Starting price for Fine Tip 21ct Assorted
Historical Context
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Launch of Graco SnugRide Turn & Slide rotating infant car seat.
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Correction to MSRP details for new Graco car seat and travel system.
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Announcement of CEO and CFO presentation at 2026 CAGNY Conference.
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Quarterly dividend of $0.07 per share with March 13, 2026 payment date.
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Q4 2025 results with $1.9B net sales and $0.18 normalized EPS.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
After years of demand, the beloved color returns, powered by EXPO's new vibrant ink technology in time for the brand's 50th anniversary.
Yellow has historically been one of the most challenging colors for dry erase markers because it must be bright enough to stand out clearly on writing surfaces. With advances in EXPO's ink technology, Newell's Research and Development team enhanced the formula, so Yellow now pops on whiteboards and clear surfaces like windows.
"Yellow is a color consumers have asked us to bring back again and again," said Kris Malkoski, President, Learning & Development, Newell. "Teachers often use yellow to draw the sun and office workers gravitate to it to highlight key ideas on the board. With EXPO's vibrant ink innovation, we're excited to bring Yellow back with a bold, highly visible ink designed to stand out."
Since its discontinuation nearly two decades ago, EXPO Yellow has remained a nostalgic favorite among teachers and students who remember it as a staple of classroom color-coding systems and as a cheerful pop of color during lessons. Over the years, hundreds of consumers have asked for its return and kept the conversation alive on social media. Creators like TikToker @teachwithmx.ram, whose videos celebrate classic classroom tools, helped reignite conversation around the return of EXPO Yellow.
The return of the coveted yellow hue is powered by EXPO's new vibrant ink, introduced in 2025 across the full dry erase marker line. The improved ink delivers brighter, more saturated color designed to increase visibility on whiteboards, clear surfaces like glass, and other non-porous surfaces, making writing easier to read from a distance.
EXPO has been a partner in organizing ideas, teaching lessons, and planning everyday life for 50 years and continues to do that by listening to the people who use it most and introducing solutions to make the complicated, simple – and the simple, inspiring.
Availability
EXPO Yellow Dry Erase Markers are available now at Target and will be available at major retailers including Amazon, Walmart, Office Depot and Staples in the coming weeks. Yellow is available in both Fine Tip and Chisel Tip across various color assortments and pack sizes, including:
- EXPO Dry Erase Fine Tip 12ct Assorted – Starting at
$13.49 - EXPO Dry Erase Chisel Tip 21ct Assorted – Starting at
$21.99 - EXPO Dry Erase Fine Tip 21ct Assorted – Starting at
$21.99
About EXPO®
EXPO® is America's leading brand of dry and wet erase markers, trusted by teachers, professionals, parents, and creatives for bold color, clean erasing, and reliable performance. Designed to help people stay in control, EXPO products are Made for Change™ to keep ideas and plans flexible. EXPO is part of the Newell Brands global portfolio of leading brands.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
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SOURCE Newell Brands
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