CARMELL CORP REBRANDS AS LONGEVITY HEALTH HOLDINGS TO HIGHLIGHT BUSINESS FOCUS & GROWTH STRATEGY
Rhea-AI Summary
Carmell (NASDAQ: CTCX) announced a corporate rebranding to Longevity Health Holdings, with new trading symbols XAGE and XAGEW effective March 10, 2025. The rebranding reflects the company's expanded focus on longevity and healthy aging, including bio-aesthetics, diagnostics, and nutrition.
Following the January 2025 acquisition of Elevai Skincare, combined sales grew 34% in the first two months of 2025 compared to 2024. The company reduced Elevai's burn rate by 50% through overhead cost savings, while doubling the physician-focused salesforce. FY25 revenue guidance is projected at $3-4 million from current products.
The company plans to launch four new products in Q2 2025: Hair Growth Serum, Soapless Facial Cleanser, Undereye Crème, and VSA Toning Moisturizer. Additionally, Patrick Sturgeon, a founding team member and former CFO, has been appointed as Vice Chairman.
Positive
- 34% sales growth in first two months of 2025
- 50% reduction in Elevai's burn rate post-acquisition
- Doubled physician-focused salesforce
- Four new product launches planned for Q2 2025
- Clear revenue guidance of $3-4M for FY25
Negative
- Relatively modest revenue projection of $3-4M for FY25
- Significant business transformation risks from rebranding and acquisition integration
Insights
Carmell's rebranding to Longevity Health Holdings represents a strategic expansion beyond bio-aesthetics into the broader longevity sector. The 34% sales growth following the Elevai acquisition demonstrates promising commercial traction, while the 50% reduction in Elevai's burn rate indicates effective cost synergy realization despite doubling the salesforce.
The
The company's dual growth strategy combining organic product expansion with M&A activity presents multiple avenues for scaling. The appointment of former CFO Patrick Sturgeon as Vice Chairman signals continuity in financial leadership during this expansion phase and likely prioritization of fiscal discipline.
While the article doesn't specify Elevai's purchase price or pre-acquisition sales volumes, the early integration metrics appear positive. The strategic rationale for transitioning from 'Carmell' to 'Longevity Health Holdings' aligns with their expanded vision beyond pure aesthetics, potentially opening additional market segments and partnership opportunities in the anti-aging space.
Pittsburgh, PA, March 10, 2025 (GLOBE NEWSWIRE) -- PITTSBURGH, Mar. 10, 2025 (GLOBE NEWSWIRE) -- Carmell Corporation (Nasdaq: CTCX; CTCXW), a bio-aesthetics company (the “Company”, “we”, “our”, or “us”), today announced a comprehensive corporate rebranding initiative aimed at better aligning the Company’s market and investor facing image with its business focus and growth strategy.
As part of the rebranding, the Company has changed its corporate name to “Longevity Health Holdings, Inc.” and, at the open of trading on March 10, 2025, the Company’s common stock and redeemable warrants will begin trading under the symbols “XAGE” and “XAGEW”, respectively. The Company has also launched a new corporate logo while branding for existing marketed products shall remain unchanged.
Said Mr. Rajiv Shukla, Chairman & CEO, “Our new name better reflects our business focus on longevity and healthy aging, encompassing not just bio-aesthetics but also future expansion into potential new segments such as diagnostics and nutrition. And it points to our growth strategy based on acquisitions and strategic partnerships in addition to organic growth of our existing business.”
In addition to the Company’s allogeneic PRP Secretome technology that represents the latest scientific advancement in regenerative bio-aesthetics, the January 2025 acquisition of Elevai Skincare, Inc. (“Elevai”) delivered a commercial product pipeline based on their innovative stem cell exosome technology.
Following the Company’s acquisition of Elevai, sales grew an average of
The Company expects FY25 revenues of
The Company expects to launch the following new products in the second quarter of 2025:
- Hair Growth Serum
- Soapless Facial Cleanser
- Undereye Crème
- VSA Toning Moisturizer (Visible Skin Areas: neck, decollete and arms)
The Company also announced the appointment of Mr. Patrick Sturgeon as Vice Chairman. Mr. Sturgeon has served as a founding team member of the Company since its IPO in 2021, served as its CFO between 2021-2023, and as a Board Director since July 2023.
Forward-Looking Statements:
This press release contains forward-looking statements that are based on beliefs, assumptions and information currently available. In some cases, you can identify forward-looking statements by the following words: “may,” “will,” “could,” “would,” “should,” “expect,” “intend,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “project,” “potential,” “continue,” “ongoing” or the negative of these terms or other comparable terminology. However, not all forward-looking statements contain these words. These statements involve risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to be materially different from the information expressed or implied by these forward-looking statements. Although we believe that we have a reasonable basis for each forward-looking statement contained in this press release, we caution you that these statements are based on a combination of facts and factors currently known by us and our projections of the future, about which we cannot be certain. Forward-looking statements in this press release include, but are not limited to, statements related to the Company’s projected revenues, the anticipated benefits from the Elevai Skincare acquisition, the launch and commercialization of our products, and the execution of our business strategy. We cannot assure you that the forward-looking statements in this press release will prove to be accurate. These forward-looking statements are subject to a number of significant risks and uncertainties that could cause actual results to differ materially from expected results, including, among others, risks related to the ability to realize the anticipated benefits of the acquisition of Elevai Skincare, the risk of unknown liabilities arising after the acquisition of Elevai Skincare, the ability to recognize anticipated benefits from our commercial products, R&D pipeline, distribution agreements, changes in applicable laws or regulations, the possibility that we may be adversely affected by other economic, business, and/or competitive factors, and other risks and uncertainties, those described under the header “Risk Factors” in the Annual Report on Form 10-K filed by Carmell with the SEC on April 1, 2024, and in our other reports filed with the SEC. Most of these factors are outside of Carmell’s control and are difficult to predict. Furthermore, if the forward-looking statements prove to be inaccurate, the inaccuracy may be material. In light of the significant uncertainties in these forward-looking statements, you should not regard these statements as a representation or warranty by us or any other person that we will achieve our objectives and plans in any specified time frame or at all. Except as required by law, we undertake no obligation to publicly update any forward-looking statement contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. You should, therefore, not rely on these forward-looking statements as representing our views as of any date subsequent to the date of this press release.
Contact:
Bryan Cassaday
Bryan Cassaday bc@carmellcorp.com 1-281-297-8276
FAQ
What is the expected revenue for Longevity Health Holdings (CTCX) in FY2025?
How did the Elevai Skincare acquisition impact CTCX's sales performance?
What new products will CTCX launch in Q2 2025?
How much cost reduction was achieved after the Elevai acquisition?
